It’s a new world now; after this coronavirus pandemic, businesses rely more on social media to communicate, share information and advertise. Social media usage has grown extensively, and the platforms built for communities, connecting people socially, are now becoming the tools for commercialization. The platforms meant for people’s interaction are the meeting places for companies to communicate with their customers directly. Media like Facebook, Twitter, and LinkedIn look to this to gain profitability. They should change the terms from ‘members’ to ‘prospect customers or consumers.’

The PR, marketing, and communication managers look at these platforms as marketing tools for their unique customer base. They plan to create strategies and goals to engage an audience, gain loyalty, and thus have a considerable impact. The platforms designed to make the social environment have become the industry’s tools to seek their niche customers’ comments, feedback, or perceptions. Indeed, people are also customers, and if they are available on social media, the companies will go behind them.

The original purpose of social media platforms has changed significantly, and businesses are more involved in it to bring effect and impact through their strategic communications. News media also find social media an easy tool to access information, and mass media is now evolving as niche media. Different news channels for a diverse audience and social media have become essential for journalists. The people who comment on the various news also do the fact-check. Every news media looks to create a solid audience base or followers on social media platforms. They want to maximize reach; hence, more and more people receive the news, updates, and brand advertorials from their posts.