Formulating a Search Engine submission budget is crucial. It should be such that you have the best possible combination of free submission, paid submission and paid placement programs.
How much would you like to spend on this exercise? If the budget is limited, options such as some of the paid programs, advertisements, expensive directory listings will have to be forsaken and attention given to getting the best results from limited but focused efforts.
The key is to strike a balance between free and paid programs that yield maximum ROI. You should submit your website to all the free search engines such as Google, AltaVista, and WebCrawler, at least one paid search engine such as Inktomi ($89 for submission of 3 URLs), and Yahoo Directory ($299 a year). Apart from these, you should think of submitting your website to a couple of “paid participation” or “paid placement” programs such as Google Adwords and Overture.

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Google is probably the most widely used web crawler search engine. One way of letting Google automatically detect and include your web page URL. Submission to Google through its free listing program can be done using the Add URL form available at
Add your URL to Google
Having mentioned that, there is no guarantee that Google would include a web page submitted to it by either of the free methods. Also, it might take as long as a month before Google lists your web pages.
Google has advertising program called Adwords that offers you a combination of paid listing and positioning of your pages in search results. Paid listings in Google appear above and to the side of its regular results. These are discussed in detail in the section on Paid Placement programs.
Google allows maximum 5 to 10 web pages from a website to be submitted per day.

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To submit a homepage using Add URL, you would have to use one of Inktomi’s partners. HotBot UK is recommended for this purpose.

HotBot UK Add URL – Homepage HotBot Web Search
The submission through the addurl feature is levied a penalty on ranking if that is the only way the page has been crawled. If the same page gets covered through normal crawling or through paid inclusion, the ranking penalty is removed.
Inktomi has a paid submission program called “Search Submit” that charges a fee of $39 a year for your homepage. More web pages can be added for $25 per web page. After a year, if you do not renew the service, Inktomi might drop your homepage. Inktomi’s partners sell this program.
Search Submit – http://www.inktomi.com/products/web search/submit.html
Inktomi allows maximum 20 web pages from each website to be submitted per day. Inktomi also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged each time someone clicks on your web page listing.

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The Add URL page for Fast Search: http://www.alltheweb.com/add url.php With this it might take up to six weeks until your web pages show up.

Fast Search’s paid submission service cannot be accessed directly by you. It can be used through its partner Lycos. The fee for this service is $30 for one year. Additional pages can be submitted at $12 per page.
Paid submission service – Lycos Search
Fast Search also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged every time someone clicks on your web page listing.

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This is owned by Ask Jeeves, one of the popular search engines. Teoma, however, doesn’t have a free Add URL feature. Teoma, being a web crawler can always include your homepage for free if there are other web pages pointing to your homepage. Like other engines, it has a paid submission program for a fee of $30 a year. Additional pages can be submitted at $18 per page. Paid service can be accessed at:
Ask Jeeves/Teoma Site Submit – Ask Jeeves Search Engine: Site Submit Paid Inclusion Program – ineedhits

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This is another very popular search engine. AltaVista does have submission via the Add URL feature at AltaVista. As discussed with other search engines, free submission might take more than a month until your web pages show up. An automatic submission through submission software may not work with this URL, as it requires insertion of a specific code that is displayed on entering the submission page.
Following services are offered by Alta Vista. Express Inclusion
According to Alta Vista, this is the fastest method of including your URLs as Express Inclusion lets you add up to 500 URLs to AltaVista’s search results within 2 business days. It does Daily refreshes (weekday only)and keeps your listings fresh.

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This service is reserved for partners who submit more than 500 pages to the AltaVista database. Trusted Feed enables submission of custom titles, keywords and abstracts and provides the clients with highly qualified traffic through weekly updates.

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This service visually distinguish your pages in the AltaVista search results with Listing Enhancements. It also controls the look and feel of your results by adding logos, icons, custom taglines, and text links to your URLs.

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AltaVista’s Reseller Program provides you with the opportunity to deliver highly qualified traffic to your clients’ sites by using any of the following programs: Trusted Feed, Express Inclusion, and Listing Enhancements.

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This is the basic submit service which enables the clients to add or remove up to 5 URLs at a time from the AltaVista global database. URLs will generally be evaluated within four to six weeks of submission. Basic Submit is a free service. As discussed with other search engines, free submission might take more than a month until your web pages show up. An automatic submission through submission software may not work with this URL, as it requires insertion of a specific code that is displayed on entering the submission page.
AltaVista’s paid submission program has a fee of $39 per page for six months ($78 for a year).
For additional 2 to 10 web pages the fee is $58 per page per year, whereas for an additional 11 to 500 web pages the fee is $38. AltaVista also provides Bulk Program wherein you can add thousands of web pages at a time. A small fee is charged each time someone clicks on your web page.

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