Customer Retention in a Hosting Business

Hosing consumers trust a provider with the latest technology, upgraded and updated servers, provide support, and keep monitoring servers 24×7 for 100% uptime. Most hosting providers claim that they have age-old experience, and in this hosting industry, they have decades of experience. On the other hand, the hosting consumers look for new opportunities instead of relying entirely on the old companies with experience. Although it is always said that “Risk aversion is a tricky minefield,” hence asked to rely on branded providers only for the online presence.

Nowadays, switching has become a more effortless and hassle-free process. But, still, the hosting consumers always want to continue with their existing provider. The other provider comes into their mind with the cycle of doubt and hesitation continuing, and they cannot afford it or want to give more time. It’s observed that in a hosting business, the consumers remain loyal, as they believe that their provider is strong in that particular niche and would compensate for all the traits it lacks.

Nobody continues to stay in a sinking ship; everybody starts moving, some early, some late with a risk, but how much it’s worth to take such risk? These days, hosting consumer makes quick decisions if their present hosting providers fail to meet their expectations. Nobody keeps blind faith; the hosting consumers remain updated with their issues and problems and want their immediate fix. And, if the hosting provider fails to do so, then the result is obvious, switch!

With new challenges, problems, or issues, most branded hosting providers recognize opportunities and use the same to thrive in their business. Their perception of judgment to deal with the problems makes them good hosting providers, and they learn from the experience.

Gossip to Promote Web Hosting Business

The best promotion is the mouth word when people gossip about the brand, its services or products, and support. Thus, social media emerge as one of the best tools where many groups of influencers are available where divulging informative or viral information leads to gaining much attention. Is that so easy? Then every company would have done that. People listen to whom they know & rely on. Hence, a company needs to invest time and resources to cultivate a relationship to influence and stimulate them to make the buying decision.

People gossip share their thoughts on social media platforms, and the entire discussion can go any direction, as there is no control. The marketing team with selective words can bring a little power in its favor, but it still depends on how the other members behave. They try to get the news, raw facts & figures, organic or inorganic content, but it is observed that the long gossips are there on such google groups, which is mostly not intended. Mostly the marketing team members in such gossip remain anonymous; thus, others don’t give them much attention. Although the marketing team members try hard to hack such gossip with their fantasy leaks. Some utilize their juicy, decadent, and inviting information, but they gain much attention when sharing information in the most strategic, undercover grassroots ways.

The company’s marketing team participates in social media gossip and uses a pragmatic approach to solve problems and set goals. They get a lot of ideas, information, and suggestions, which helps drive vision, energy, confidence, high initiative, and responsibility.

Big Vs Small Hosting Brand

“Building a Spectacular Web Hosting Business”
“No pain, No Gain.”
“No Risk, No Higher Profits”
“The higher the risk, the higher the reward.”

A web hosting business must have an influential web hosting plans to fascinate or attract prospective web hosting consumers. That requires updated, upgraded technology, servers, tools, designing and developing software and applications. A hosting company makes a lot of investment and risks it if it cannot capture many hosting consumers. The hosting provider offers many resources to gain an edge over the competition. They try to carve a unique space or niche and take steps to grow their brand in that direction. The big brands can allocate a significant amount of resources compared. A small hosting provider has to offer better support, services, and uptime to compete with such brands. They need to put extra effort into strengthening their brand and seek to establish both broad and local influence by measuring pervasiveness in the market.

A sizeable hosting brand can invest tremendous capital in an endeavor to gain an edge in this highly competitive hosting market. They can invest in neutralizing negative feedback and changing the hosting consumer’s perspective, interest, and thus behavior. Their operations are based on market research, strategy, innovation, and planning. They have a team engaged in collecting data and examining social media habits and preferences to maximize the effectiveness of their efforts.

In contrast, most small hosting companies rely on the hit-and-trial method, experiments, and industry news. They throw money with some logic with the entire risk and expect output. They have the hunger to be successful; hence they keep telling their plan to everybody. Gossip, to let the people know about them.

Web Hosting Business Wealth

Every business wants its online presence; hence they are willing to pay for the hosting services. The IT industry globally has gained during the pandemic Coronavirus. The different types of websites flourished during this time, especially e-commerce portals. With that, blogs, membership, dropshipping, product reviews, podcasts, and fitness websites also increased in number.

The businesses focus more on their online sales than physical setups. They know their niche and have started identifying customers online. Building a strong brand has become the primary goal, and research, SEO, and marketing have gained much attention. Payment gateway companies corporate billing software providers have emerged with familiar and new features. The businesses started using the 3-rd party Marketing, PR, and SEO firms for improving site performance, technical support, web design, effective data management, and enhanced online security.

The hosting providers like WordPress, Wix, Bluehost, Squarespace & Shopify shone as the demand for online stores increased in the last three years. They offer the most specific and most comprehensive e-commerce features & functionality with gorgeous website templates an easy-to-use interface. The online competition among the businesses has increased, as everybody wants their customers to get the best service. Thus, they need a quality web host providing speedy servers where the website loads fastly, giving security, SSL certificates, and plenty of features and web builder tools. There is a need for extra bandwidth speedy page load services for practical experience.

Wix: For businesses that aren’t hugely tech-savvy. Setting up an online store is simple, choosing from 500 different templates to customize each element. Other features the provider offers include branding tools like logo maker and business name generator, payment system, & inventory management.

Bluehost: The provider offers a WordPress plugin WooCommerce to set up an online store; thus, its customers don’t need to get tied up to a specific e-commerce platform.

Shopify: The provider offers extensive online store options, the ability to set up multiple staff accounts, and plenty of social media options, POS Lite (In-Person payments) to sell via one of 133 different currencies quickly.

Web Hosting Business Growth

From a Google search, it is revealed that there are over 330,000 web hosting providers worldwide. GoDaddy holds nearly 20% of the market, followed by Amazon AWS, 1&1, and Hostgator. Market Watch forecasted that the global web hosting market would grow to USD 154 billion by 2022 and is projected to reach $183.05 billion by 2027. In 2019 it was valued at $57.46. It represents a capital-adjusted growth rate (CAGR) of around 16 percent from 2016 to 2022 and 15.2% from 2020 to 2027.

The above figures suggest that it is one of the most profitable business and do not need a high amount of investments. The web hosting business owners can expect to make a lucrative income from this subscription-based business. Although the web hosting market is highly competitive, a company with a business plan consistently adds new customers, retains existing customers, and deal with issues or answers stakeholder queries thrives.

It’s easy to start a web hosting business, and most IT professionals take it as an opportunity to start it as an additional income source. While working as web developers or designers, they get familiar with software and its features. They purchase a Reseller hosting plan with white label support from a branded provider and then create their hosting packages, create a corporate billing system, and use private nameservers. Thus, their web hosting business starts at a meager investment.

Hosting Business Influencers

The hosting business is highly competitive, and the company’s passion for innovative marketing to outkick competitors makes it more challenging. The hosting companies providing the tools for bringing businesses’ online presence have changed the world. Every business wants to stay current & relevant on its website, social media pages, blogs, forums, and communities. All want to grow and become big, thus following the leaders. Mainly analyze the successes and failures of leading hosting providers’ new policies, technology, updates, and upgrades. The big companies are stage setters; every hosting provider follows a unique model approach.

The branded hosting providers make a lot of research, experiments, & improvements to their operations. They find successes and failures, and finally, they can bring the hosting plan to its customers. Whatever they do influences the rest of the hosting industry, and their approach evolves, and other hosting companies start practicing the same. Their hosting plans become iconic as the customer perceives them as robust and perfect for their online business.

The hosting companies find their market niche to influence the market. They want to remain updated and upgraded with the latest available technology, which motivates the customers and leads to conversion.

Creating Confidence in a Web Hosting Company

A hosting company provides online services that enable customers to publish websites or web applications on the Internet. A customer rent space on a physical server to store file and data necessary for its website. A hosting consumer considers and evaluates the following factors essential in a web hosting company that significantly impacts Search Engine Optimization (SEO).

  • High Average Uptime, Uptime Scores: Hosting providers offer 100% guaranteed uptime and provide “just-in-case” measures to a minimal website and email downtime.
  • Quicker Server responsiveness, Load time & Speed: Google considers web pages speed on different devices for ranking.
  • Customer Technical Service & Support. They fix glitches and lags, upgrade and update applications and operating systems, and are responsible for server maintenance, keeping the software and hardware up to date, troubleshooting, and more. A customer can contain the support team via telephone, email, trouble ticket system, and live chat or help.
  • Pricing and renewal
  • Free domain
  • Bandwidth and storage
  • Enhanced Security & SSL
  • Server Reliability
  • Refund options
  • Availability Of Site Backups
  • Registration And Maintenance Costs
  • Ability To Add Domains
  • Account Limitations, effective data management
  • Unlimited Bandwidth
  • E-Commerce And Email Options
  • Improved Site Performance with the liberty in web design through templates
  • High SERP
  • Scalability

Web Hosting Environment: an HTTP web server to display website content through storing, processing, and delivering webpages to users, SMTP (Simple Mail Transfer Protocol) and FTP (File Transfer Protocol), used for email, file transfer, and storage.

Web Hosting Information

Web hosting provides a stable and secure service to store and run applications on web servers through which web browser clients have easy access to electronic content. A visitor types domain name on a Web browser, which is a realm of administrative autonomy, authority, or control within the Internet and formed by the rules and procedures of the Domain Name System (DNS).

The hosting consumers host various types of websites: Magazine, E-Commerce, Blogs, Portfolio, Landing pages, Social Media, Directory, or Listing sites.

Different types of web hosting services

Free Hosting. Virtual private server (VPS), Shared Hosting. Dedicated Hosting. Colocation Hosting, Cloud Hosting, Managed Hosting, Content Delivery Network (CDN)

Free Hosting Providers: WordPress, Wix, Weebly, AwardSpace, 000webhost, InfinityFree, FreeHostia

Paid web hosting companies like Bluehost, Inmotionhosting, Greekgeeks, and A2hosting provide a personalized domain name, creating a unique identity for businesses online.

A hosting customer looks for a branded hosting provider that provides secure and reliable one-shop Hosting & Domain services and 24×7 support. Most individuals and small businesses choose WordPress, Wix, and Weebly, that free website builder to fastly and easily create a customizable professional website through templates, drag and drop features and get it live within minutes.

A Hosting Consumer looks while choosing a web hosting company is Uptime or Availability, a measure of the percentage of time a website is up and available to visitors—bottom-line: the closer to 100 percent uptime, the better. Other features a hosting provider looks at in a hosting company include: Speed, Reliability, Security, Features & Add Ons and Support.

A2’s Turbo Optimized Kirby NoDB CMS Hosting

Ananova announced the Top Web Hosting plan optimized and designed for Kirby NoDB CMS users’ compatibility, security, performance, and ease of use requirements and satisfaction. The provider offers an easy-to-use script installer, cPanel control panel, outstanding stability, and affordable price. Kirby NoDB CMS hosting is for both personal and business users.

Kirby Content Management System is known for its flexibility, user-friendly panel flexibility, content publishing experience, and ease of use. The Kirby panel makes publishing a wide range of content, including blog posts or articles, image galleries, single-page sites, and even more involved product pages or sheets.

Kirby features a jQuery inspired API increases productivity to develop an attractive website. It is a file-based, NoDB CMS that will ultimately provide top-notch site performance for your visitors.

The Ananova team recommends A2’s Kirby NoDB CMS hosting as the plan features: cPanel Control panel, blazing-fast, high-speed, most accessible, fine-tuned, reliable, high-performance SwiftServer platform, perpetual security, Optimized 1-click caching setup solution, APC, Turbo Cache, OPcache, and Memcache, and developer-friendly tailored to customer needs. The A2Hosting Turbo servers enable 20X faster page loads speeds. The hosting plan gets activated instantly and comes with Kirby NoDB CMS pre-installed.

The experienced web developer that prefers extended functionality or new beginner customers can signup to A2 optimized Kirby NoDB CMS hosting plan to build a website. Kirby NoDB CMS website builders don’t need to know much technical code, as its Content Management System makes it easy to get started. A user can set up Kirby NoDB CMS using a 1-click Softaculous tool in the cPanel control panel or choose a pre-installed Kirby NoDB CMS setup. A user is informed of updates or the newest version for a more secure and high-performing website.

The company offers 99% uptime commitment, money-back guarantee, web development tips, marketing strategies. Followers receive hosting news sent to their email. The company provides promotional prices for the new customer and renewal at regular rates.

The hosting plans offered include Web Hosting, WordPress Hosting, Managed WordPress Hosting, VPS Hosting, Managed VPS Hosting, Dedicated Hosting, Managed Dedicated Hosting, & Reseller Hosting. The Ananova visitors can compare its hosting plans with other premium providers. The provider is specialized in WordPress, Drupal, and Joomla CMS options.

Hosting Plans include:

  • STARTUP starts from $2.99 monthly for a single website. The provider offers 72% off if paid for 36 months, i.e., $10.99. The plan comes with 100GB SSD Storage,
  • The DRIVE stats with $5.99 per month, and the provider offers a 53% discount when paid for 36 months, i.e., $12.99. The plan comes with 2X Resources unlimited SSD storage to host unlimited websites.
  • The TURBO BOOST starts at $6.99 per month, and the provider offers a 66% discount if paid for 36 months in advance, i.e., $20.99. The websites are hosted on Turbo Servers up to 20X faster for extra Power. The customer can host unlimited websites with unlimited NVMe SSD Storage.
  • The TURBO MAX starts at $12.99 per month, and the company offers a 50% discount if paid for 36 months in advance, i.e., $25.99. The customer websites are hosted on the provider’s fastest shared server with Turbo up to 20X Faster and 5X more resources, provided with Unlimited NVMe SSD Storage.

Its hosting plans feature SSL Certificates, Site Builder, Domains, cPanel, latest Linux OS, Free & Easy Site Migration, Free Automatic Backups & risk-free Money-Back Guarantee. Its solutions fit businesses, e-commerce portals, agencies, blogs, and individuals.

The visitors can chat & contact sales & Guru Crew support staff 24×7, submit a support ticket through a customer portal, read a blog, endorsements, and knowledgebase. The company claims to provide a 99.9% Uptime Commitment.

ABOUT ANANOVA.COM empowers individuals, web developers, and businesses to make educated buying decisions when researching hosting solutions. is a trusted provider of current, unbiased, comprehensive web host reviews and reports developed using in-depth, real-time, data-driven tracking, social media sentiment analysis, and honest user commentary. is the only source for this type of data-driven, unbiased educational information supplemented with authentic user reviews and comments. All information is available for free to all visitors, so they are empowered to make confident decisions on their web hosting investments.

Information Importance In Growth

Information is the most crucial element to succeed and survive in the highly competitive web hosting business world. Information is the company’s wealth that helps make important decisions on time. Thus, they invest a lot to gather raw facts, figures, numbers, measurements, & observations. Few big companies deal with massive data, growing exponentially with time. And, that is necessary for their business, as using it, they can make intelligent decisions.

Data is the pillar of the company, and no company can even think of losing the same. Often, companies believe and take care of their internal data only. But apart from that thy, external data like social media activity, surveys, online behavior, feedback, comments, and others keep growing with time. Most of the external data is beyond the control of a company, and hence, most don’t show them in their insights or reports shared with stakeholders.

Few companies take 3-rd party help to get customer insights to predict their behavior so that they can make policies to retain them. The 3-rd party companies pioneered in the field look everywhere to collect information like stock exchange, social media, user comments, anywhere on the Internet. They use bots and other computer-based technology to gather information and analyze and prepare reports quickly. Businesses use these reports to innovate, achieve strategic goals, and gain a competitive advantage through operational excellence.