Businesses are recognizing the power of social media, they are using it to reach their audience and turn them into their customers. Gradually social media is taking over search engines in terms of providing thematic traffic.

Businesses have started using tools to develop the strategies to find customers and increase sales on social media networks. For a hosting company, customers are available online on Internet. Sales are not only coming from their own website, but it is also coming more from their social media presence. There was time, when to be on top of search engines was success key, but now time has changed, people not only search for products and services, but also check the reviews. Before purchasing they want the experience of others, how is the support, uptime, downtime, servers quality and customer handling. Positive social sentiments is now becoming more important, that is why most of the companies have drastically changed their SEO budge and now focusing more on social media.

Social media sites are best examples of 2-way communication, where companies can disseminate their products or service information and latest development and visitors can post comment or review on that content. More the people shares the business content, the more traffic is driven towards their website. With the increase in online visibility, the businesses have better chances of increasing their sales and revenues. In this competitive world, every of the hosting company is trying to snatch the customers, for that they are increasing the transparency of their business, by sharing large amount of content.

Hosting companies are using their knowledge and experience to effectively reach their audience and promote their products or services. More recruitment of social media executives and managers is done, who regularly post articles, blog posts, videos and comments to increase the interactivity on social profiles of these companies. They put links on number of websites, which are opting to follow them on social media sites.

Social media networking sites have came as cheap and effective media outlets for small businesses to reach their customer base. These websites are also help in increasing the search engine visibility, as the tags works like keywords. They are more user-centric and the tools available to them are very simple, even the small children are using them.

With the business pomp and show, consumers are more attracted towards feedback about businesses which people have both good and bad experience. It is human psychology that people share bad experience quickly than good ones using their social media accounts Facebook, Twitter and Linkedin. Businesses have to be updated and pay attention to such posts, as that can reflect badly on their business, they need to do every of their effort to rectify the issue. Not only the companies have improved their customer service, but they are interacting and communicating to get the customer feedback and increase the chain of sharing. Companies have started getting new ideas, their former clients seem to be recovering and all this has brought the attraction of new customers also. Thus the era of social media is making the companies more visible, helping them to find their clients and increase their profitability.

Sometimes it becomes necessary to move a website from one server to another. If you are using cPanel, first you need to backup your site and then restore it to the destination server. Therefore, the entire process can be broken down in two steps. Let’s discuss each of them separately:

Restore cPanel WHM user or single domain Backup through command line.

Backup in cPanel:

1. Select Backup starting from the first page
2. Choose “Full Backup” from the second page
3. Select a destination folder where you want to backup your files. You can save the files to three different destinations:
4. You can store the files to the root directory of your server
5. You can save the files to a remote machine using FTP or SCP
6. You can download the files to your local computer
7. Enter an email address in the mentioned field. Once the backup process is completed, you will be notified through an email.
8. Click “Generate Backup” button.
9. If you wish to download the backup files to your computer, you can do so by clicking the filename under “Backups Available for Download”.

The files backed-up contain the date of backup in MM-DD-YYYY format. The files will be converted into compressed folder with .tar.gz format. You can access these files through SSH or file manager.

Restoring From Backup

Restoring the files from backup is quite similar to uploading the files to the server. To do this, you need to transfer the archive file to the destination server in the /home folder. Transferring through SCP is easiest and quickest. Alternatively, you can use the following command to transfer the files:

#scp filename user@ipaddress:/home

If you do not have the access to both SSC servers, you will have to transfer the files manually through file manager. For this, the files will be stored in the public_html directory of your website.

Once the archive file is fully transferred to the /home folder, you can run following commands to locate the files:

cd /home

/scripts/restorepkg username

Configuring the changes:

Once the restore is done, you will be access to browse your website. However, there are instances when you face some errors. Here are some of the common errors you may face and that need to be configured:

if you receive a error like “Error establishing a database connection” or “Warning: mysql_connect(): Access denied for user: ‘db_username@localhost’ (Using password: YES) in /home/username/public_html/includes/db.php on line 19” “Unable to connect to database server!”, this means your website fails communicating with the database due to wrong account credentials. To resolve this issue, you will need to reconfigure your website database and assign a database username. To do this, follow these steps:

1. Login to your cPanel account and click “MySQL Database”
2. Scroll down to MySQL Users -> NewUser
3. Enter any username and password twice, and click “Create User” button

This will create a new user, but you still need to assign it to the database. In the same area, you will see a section called “Add User To Database”. Choose the username you have created from the dropdown. Then select the name of your database and click the “Submit” button. If you are not sure about the database name, skip the step for now.

Now you need to configure the database. To do this, follow these steps:

1. Go to the configuration file and select “Edit”
2. Search the code for the database name. You will see something like this:

define(‘DB_NAME’, ‘db_name’);

define(‘DB_USER’, ‘db_username’);

define(‘DB_PASSWORD’, ‘db_user_password’);

define(‘DB_HOST’, ‘localhost’);

3. the database name will contain your new cPanel name in first part. Change the first part before the underscore and leave everything else unchanged.
4. Set the database username and password.
5. Save the file.

Once this is done, the cPanel backup and restore is complete. You have successfully transferred your website from one server to another.