CMS has many benefits, including: 

A CMS is an application that creates and manages digital content. It makes a website easily updated as it’s a way to edit your content without having any coding knowledge.

• open-source or freeware, proprietary, cost-efficiency, and Software-as-a-Service CMS, including cloud-based out-the-box solutions
• User-friendliness to create and edit content. The users are not required to have extensive technical knowledge to develop and build websites or web pages or edit the content when needed.
• An administration area facilitates uploading and editing content to the website or webpage.
• Quick deployment.
• Ease of maintenance, including updates.
• It gives extendable functionality through plugins and extensions.
• SEO-friendly features. Workflows, reporting, and content organization
• User and role-based administration
• Security
• Multichannel scalability.
• Multilingual content capabilities
• Developer and community support.
• Flexibility, scalability, and performance.
• Personalization and analytics.

Popular CMS platforms

• WordPress is a free and open-source content management system (CMS) written in PHP paired with a MySQL or MariaDB database. The Developer(s)WordPress Foundation distributes WordPress under license GPLv2+. The platform suits Blog software, content management systems, frameworks, small & medium-sized business sites, and million-dollar revenue e-commerce stores.
• Joomla is a free-to-use CMS with impressive features and supports 70+ languages.
• Drupal
• Adobe Commerce Powered by Magento
• Squarespace
• Wix
• Ghost
• Shopify

The business deploys CMS platforms like WordPress to:

• Increase sales and profits by introducing a new product to increase product awareness. The company always wants more customers and more sales.  
• Increase sales and profits by raising a new product by increasing product awareness and asking existing or former customers to buy more products.
• Establishing a brand image 
• Defining the brand experience 
• Reducing the impact of negative publicity 

With clear goals, you can create a campaign to capture and measure results and identify the resources you need to meet those goals.