Various statistics or metrics data enable the marketing team to determine the ROI of marketing efforts like CTAs, blog posts, and channel performance. The marketers see how many people a campaign reaches, understand customer segmentation analysis, identify opportunities for improvement, make data-informed predictions, optimize results, prevent repetitive results, monitor trends performance, and discover hidden opportunities.

Marketing analytics includes:

• Measuring performance.
• Managing it based on specific benchmarks.
• Analyze current and previous data
• Effective content converts prospects into customers, and the products or services sell more as a marketing campaign.
• Building future campaigns and marketing initiatives based on that information.

Marketing analytics dashboards offer marketers information in real-time and profound insights into customer preferences and trends beyond the obvious sales and lead generation applications. Marketers can view the performance of their campaigns on different marketing channels, such as social media, blogging, email marketing, and SEO. Measure the effectiveness and cohesiveness of a tangible story to its audience. Further, this information is used in all of a campaign that makes digital marketing strategy coordinated and integrated, i.e., audience segmentation, content development, email automation, omnichannel communication, and message personalization. 

A campaign roadmap measures how to assemble, manage & launch a plan that allows for better coordination, collaboration, and management from a centralized location. It’s beyond setting business and marketing goals, identifying targets, and creating a content strategy. Thus, it results in marketing efficiency, which helps increase marketing velocity and the overall effectiveness of campaigns.