Advertising is moving from traditional traditional media outlets to online media. Do you think businesses still use native advertising tools such as displaying banners, print, television, and radio? They have gone ahead by posting videos, sending emails, sponsoring listings, text links on other websites, Flexi Ads, coupons, disseminating content on blogs, social media platforms, etc. In this connected world, businesses spend a big pie of their advertising budget on Internet mediums to gain targeted traffic on their website. They only focus on the right prospects through unique and valuable applications and deliver messages. The scope of online advertising is further extended to SEM (Search Engine Marketing), Mobiles, Social Ads (Twitter, Facebook, Pinterest, Instagram & YouTube Ads), Google Search Advertising, Google AdMob Ads, Amazon e-commerce Platform, retargeting and remarketing, emails, and digital signage.

Most businesses use PPC (Pay-per-click) as a tried and tested way of increasing traffic to a website. Search engine marketing (SEM) shows ads to users based on keywords entered in the search bar on search engines like Google, Bing, and social networks, and it uses a PPC model through auction. PPC is the most popular online advertising option, as it can provide high traffic volume. The publishers get paid every time an advertisement link is clicked.

The PPC advertising model is a win-win situation for both the publisher and the advertiser. It’s the most cost-effective and best value for money, as the advertiser gets targeted traffic based on demographics like location, sex, age, language, and device within a time-sensitive period. The PPC campaigns allow total budget control, targeting, and ad placements.