The Google algorithm pays attention to the value that it gives preference to an online business website’s mobile, local and social attributes. Web marketing professionals prepare a strategy to praise Google. Google’s market share is 86.64% compared to Bing with 6.79% and Yahoo with 2.75% in September 2021, as per Statista statistics of worldwide market share of search engines. The Bing is slowly coming into the scene, as records indicate on Statista. Bing joined forces to form a global search alliance. A webmaster focuses on all the search engines, Google, Bing, Yahoo, and Yandex, as an essential SEO strategy.
Bing Marketshare June 5.56%, July 5.7%, August 6.54%, September 6.79%
The percentage difference reveals that Google is much ahead of other competitor search engines. Most look on Google, and casual Internet users look on Bing. Hence, the marketing experts of online business companies have an eye on what Google will do in the future. They want to determine the direction of all the marketing steps to come on top or retain their positions on Google.
Google is also doing much to satisfy Internet users who are doing searches. It’s regularly changing its algorithm to bring a fast-loading, creative & innovative website with the best quality content and mobile-friendly to the top positions of its inquiries.
Link building is also prevalent, but its makeover changes and many stringent rules are applied. Violation brings penalties, as Google has already publicly announced its terms of service. Google wants webmasters to specify the link relationship as “do follow” or “no follow.” Most websites or blogs offer ‘no follow’ links that the owner intends the links not followed
HTML <a> rel Attribute
<a rel="nofollow" href="https://bhj.org/" title="Business Hosting Journal">Business Hosting Journal</a>
Almost all browsers support the ‘rel’ attribute, which specifies the relationship between the current and linked documents.
| alternate | Provides a link to licensing information for the document next. Provides a link to the following document in the series |
| author | Provides a link to the author of the document |
| bookmark | Permanent URL used for bookmarking |
| external | This indicates that the referenced document is not part of the same site as the current document |
| help | Provides a link to a help document |
| license | no opener |
| nofollow | Links to an unendorsed document, like a paid link. To specify that the Google search spider should not follow that link |
| no-referrer | Requires that any browsing context created by following the hyperlink must not have an opener browsing context |
| Makes the referrer unknown. No referer header is included when the user clicks the hyperlink | Prev |
| Search | The previous document in a selection |
| search | Links to a search tool for the document |
| tag | A tag (keyword) for the current document |
Rich-Media Impact on Social Media Sharing
Rich media, like images and videos, are also part of posts or pages tagged with unique, descriptive tags. The valuable textual content and rich media make the webpage attractive. Social networks like Twitter, Tumblr, Facebook, and Linkedin help build relationships with visitors. The companies regularly share post links on social media channels to compel visitors to click on them. Fascinating, attractive links with sufficient valuable information build charm and re-shared maximum. Rich media adds look-&-feel to the content theme.
Ananova 