The Internet has almost diminished the difference between big brands and small companies. Every company can create a good-looking professional website and can target its niche. The magic of brands is fading away. Although few successful brands have customers’ emotional attachment, They have leveraged the same for generations. Their marketing content often contains words like ‘since’, ‘for’, and ‘last’, which creates an emotional appeal to make a substantial impact. They want to be trusted as they are in the market for a certain period and have gained much experience in that field. Savvy marketers understand the power of being experienced and use the same to connect to new generations.

Choosing a particular brand is like a habit, coming from elders to children, and thus, for generations, the big brands are in an emotional relationship bond. The new upcoming companies have brought the latest trends, most of which are going viral and thus have helped to establish in the competitive market with old brands.

New customers want to try new products or services, which has helped the upcoming companies gain market share. The words like ‘repeat sales’ are almost diminishing. But, still, some people are loyal to the brands and have an emotional connection with them.

In a hosting business, well-established brands compete intensely with new, upcoming companies. The new ones present themselves as coming with the latest technology, endless resources, support, and other features. Most old hosting brands are still stuck with their old-style hosting features. Hence, they have started losing customers to these upcoming hosting providers. In the hosting industry, customers are loyal till they are satisfied. The emotional connection remains valid till all goes well. Hence, post-sale service content is gaining much attention. The people look for the existing customer experiences and then choose the company as a hosting provider for their online presence. Expert support makes the companies a one-stop shop. The customer wants to purchase everything from the domain, hosting, secure SSL certificates, templates, or any other resource required for the website from just a single company.

The hosting providers understand that retaining customers is much cheaper than gaining new customers. Hence, they focus on support, making good relationships, and bringing new content with an emotional touch. Their marketing strategy does contain regular content development in favour of customers to educate and build awareness of the latest technologies and threats. People become emotionally biased when they receive good support when they face problems or issues. This is one of the factors that counts in deciding to renew their subscriptions.

The new upcoming hosting providers focus on dissatisfied customers as their marketing strategy, as they understand that their emotions are already shattered with the previous hosting provider, and it’s easy to catch them. It’s a fact that a dissatisfied customer will change the provider. Still, before choosing the new provider, the bad experience is already in their mind, hence taking their time testing and selecting another provider. So, the perception of easy catch to those dissatisfied customers is not as simple to accept. The providers must provide many more promises to bring a positive change in their attitude. To such customers, the hosting provider must provide one more degree of support. Now, they must prove they are better than the previous provider. To justify this logic, extra resources or help are sometimes provided beyond capacity. The sales team finds it easy to capture new customers, but it’s challenging for the technical team to handle it. Good support harnesses emotions to build a strong connection and bond between the customer and a hosting provider.