Subscription-based hosting business values are based on support, uptime, backup, security, and feature-rich hosting plans. The hosting plans are always linked to its brand values, like market status, reviews, achievements, and aspirations. Ananova with SiteGeek analyzes almost 40K hosting companies on their hosting values and which customers are promised.

Ananova analyzes the available content on its website and tries to find the details on resources and infrastructure on which hosting services are provided. Furthermore, analyzes performance, reputation, hosting plans, hosting features, discounts, customer benefits, and more. Its long-term loyalty makes the customer stay with the hosting provider for a long time. Ananova finds that most hosting provider websites remain unchanged in a year; few changed their look and brought new content on how they effectively provide the hosting services as their marketing effort. Hosting customers expect high value from providers and want their website to be up all the time, i.e. 100% uptime and full support; if any issue arises, they only consider the provider delivering value to its customers.

A customer remains loyal till he/she is getting 100%; their emotions are faithful till that time only. Once anything goes wrong, the emotions are shattered, and the relationship breaks. Hence, the hosting companies remain disciplined to maintain the customer and always try to bring new innovations and styles. Providing Hosting services is B2B; therefore, the hosting brands have to do much more than their promised values to keep their customers motivated and have a 100% customer experience. Everybody can understand it’s hard to be on top of the toes every time and give 100% performance every time, but that is most demanding. To be constantly on top of customer expectations is how hosting brands survive in the highly competitive hosting business. Regularly update customers with the latest inherited technology, innovations, style, and CSR stories to create an emotional connection and good relationship.