The ‘Top’, ‘Best’, ‘Affordable’, ‘Cheap’, and ‘One-stop-shop’ are a few of the ethos most web hosting providers pursue. Ananova compares highlights of the hosting services of the providers, thus helping the customers choose the best for their needs.

Some hosting providers include jargon words in their marketing, like unlimited resources, but they are actually capped. The ‘unlimited’ creates an emotional connection and urgency for a new call to action. A customer starts feeling that one plan could include all its website needs.

Once the customer finds itself fixed in a hosting contract, it realizes the actual reality of the resources provided. That’s the starting point of dissatisfaction; the customer is asking for more, whereas companies say that although it’s unlimited, there are certain limits. Most hosting companies fail to explain this to customers. The issues to the customers are meaningful and need to be fixed immediately. All the efforts to build a healthy relationship work till the customer is satisfied.

The hosting industry has yet to realize that it’s not about how much resources the companies offer in a hosting plan. It’s about satisfying the customer’s website needs without having any issues. The small hosting companies are doing much better regarding material customer satisfaction by providing better services and hence have attained emotional fulfilment.