The websites can receive maximum traffic through search engines. For that, website visibility needs to be increased, to appear on the first page of natural results. Most SEO experts claim to understand the magical Google algorithm and think they can rank a website on any keyword. They believe they can alter the website merit of the competition.

Google uses a complex algorithm to deliver the best possible results for a query. The results obtained were reviewed for more than 200 factors. Hence, it’s a big challenge for a website to remain on the first page every time. Furthermore, Google keeps changing its algorithm to check the quality of results.

Sometimes, SEO experts land on black hat techniques of link building, cloaking, and spinning articles. Although their efforts increase website traffic for the short term, questions come about whether it is sustainable? If the user is unsatisfied with site content quality, it leads to a high bounce rate and low average session duration time.

The Google algorithm checks every website’s details like downtime, content, backlinks, shares, how much time a person spends on the site, and many other factors.

Elements Focussed By SEO Experts

• Title tag: At least 60 characters long. Google displays three dots for long-length titles. Most websites use Pipes | or comma to include keywords in the title tag. The keyword-stuffed title is sometimes not liked by search engines.
• Description tag: Summary of the whole content in less than 160 characters
• Internal Linking: Linking internally within a domain by adding a link to a word or group of words to a related page.
• External Linking: Links from legitimate, verified, high-quality sources by pushing excellent, helpful, and relevant content that people use and share with others.
• URL: Try to include page keywords in the URL while avoiding prepositions and articles.
• Responsive: Mobile-friendly user-centred design with a high-quality user interface anticipating preferences to attract and keep visitors on the site.
• Accessibility: The Google Webmaster console shows errors for the non-accessible pages.
• Keywords: Expected words searched on the search engines in the search bar. The website must include unique niche keywords related to services or products.
• Connect with Customers: Answer questions or queries and resolve the customer issues leverage businesses to increase their earnings and productivity. Furthermore, good connectivity with customers leads to after-sales and brand loyalty. The websites do contain a Q&A section or Live Help or Comments section to interact with the customers. Ask customers to post an opinion or genuine reviews about services or products on the website.
• High-Quality Content: Timely relevant content is the King
• Proper Navigation: Divide the site into appropriate segments, sections and sub-sections—perfectly aligned with toolbars, sidebars and menu bars and categorised the related pages into groups.
• Social Listing: Listing on social media platforms like Facebook, Twitter, Linkedin, Tumblr