Domain Names play a huge role in search engine optimization for obtaining high search engine ranking. Type in any keyword into Google for example, and the chances are high that you will find that more than 80% of the first 10 sites contain that particular keyword in their domain names. Thus, domain name is one area that can be fully utilized (obviously taking into consideration that you are optimizing a brand new site from scratch and not an existing one).
It is also a good idea to include hyphens (-) between each of the keywords within your domain name. This tells a search engine spider that each word is a separate word, not

one continuous word. The search engines which use keywords in the domain name as a part of their ranking formula will not be able to recognize keywords unless they are separated by a hyphen (or a slash or underscore for sub-directories). Search Engines prefer the use of hyphens in domain names because they can produce more accurate search results by being able to recognize specified key words in your URL.
Keep in mind that a domain with words separated by hyphens will be harder for users to remember (and may also decrease the value of the domain). However, if keywords are used with hyphens the keywords may be interpreted as such by search engines thereby helping rank a site higher.

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