To have a good web site marketing plan, you must realize alphabetical priority of domain names is still used by some search engines as a key factor in their ranking formula. Alphabetical hierarchy is even more important to web site marketing, because this method is used by directories, which strictly list sites in alphabetical order based on the results of the keyword(s) search.
Your web site marketing plan must acknowledge Yahoo!. Yahoo! is the number one directory and search site with 52.7 million different visitors each month, accounting for 69.1 percent of all Internet surfers. An astounding 53.4 percent of all search-related traffic comes from Yahoo!, or as much as half the traffic received to many sites. Many

prefer to use Yahoo! because each site submitted to Yahoo! is human-reviewed, delivering more accurate search results for their visitors.
To include alphabetical hierarchy in your web site marketing strategy, realize that alphabetical priority does not only consist of letters, it includes numbers that can rank higher than an “A”.
This is the order: -0123456789ABCDEFGHIJKLMNOPQRSTUVWXYZ
This means that the domain “www.l-800-ABC-NEWS.com” will rank higher with the search sites that use alphabetical priority in their ranking formula, than just “www.ABC.com”

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