What types of things do you look for as “value added” benefits for your Reseller web hosting account? What types of things could a host offer with a reseller plan that would make you choose them over another host.

Good end user support is the most important for me

Me also consider good technical support

Billing addons seem to be in high demand.

Multi domain hosting in one account is most important for me.

cpwebhosting.net Reseller web hosting plan provides multi domain hosting facility.