Monthly Archives: January 2013

01.21.13
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Stop Words


Stop words are common words that are ignored by search engines at the time of searching a key phrase. This is done in order to save space on their server, and also to accelerate the search process.

When a search is conducted in a search engine, it will exclude the stop words from the search query, and will use the query by replacing all the stop words with a marker. A marker is a symbol that is substituted with the stop words. The intention is to save space. This way, the search engines are able to save more web pages in that extra space, as well as retain the relevancy of the search query.
Besides, omitting a few words also speeds up the search process. For instance, if a query consists of three words. The Search Engine would generally make three runs for each of the words and display the listings. However, if one of the words is such that omitting it does not make a difference to search results, it can be excluded from the query and consequently the search process becomes faster.
Some commonly excluded “stop words” are: after also an and as at be
because before between

but
before
for
however
from
if
in
into
of
or
other
out
since
such
than
that
the
these
there
this
those
to
under
upon
when
where
whether
which
with
within
without

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01.21.13
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ALT Text / Comments


Search engines are unable to view graphics or distinguish text that might be contained within them. For this reason, most engines will read the content of the image ALT tags to determine the purpose of a graphic. By taking the time to craft relevant, yet keyword rich ALT tags for the images on your web site, you increase the keyword density of your site.
Although many search engines read and index the text contained within ALT tags, it’s important NOT to go overboard in using these tags as part of your SEO campaign. Most engines will not give this text any more weight than the text within the body of your site.
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01.21.13
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Invisible Text


Invisible text is content on a web site that is coded in a manner that makes it invisible to human visitors, but readable by search engine spiders. This is done in order to artificially inflate the keyword density of a web site without affecting the visual appearance of it. Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic.
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01.21.13
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Mailbox as forward and autoresponder


Hi,

I want that my mailbox should work as forward and mail autoresponder at the same time.

Hi Khalid,

If you want your mailbox to work as forward and mail autoresponder at the same time, you can give forward, mailbox and autoresponder the same name within one mail domain. In this case, your mailbox will forward all incoming email to another address and send responses to senders.

01.21.13
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Tiny Text


This is the technique of placing text on a page in a small font size. Pages that are predominantly heavy in tiny text may be dismissed as spam. Or, the tiny text may not be indexed. As a general guideline, try to avoid pages where the font size is predominantly smaller than normal. Make sure that you’re not spamming the engine by using keyword after keyword in a very small font size. Your tiny text may be a copyright notice at the very bottom of the page, or even your contact information. If so, that’s fine.
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01.21.13
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Search Engine Regionalization


Almost all Search Engines serve different countries. Search Engines do list content from other countries but most of the content that is listed is either US or UK dominated content.
With this in mind, most popular Search Engines have started deploying regional editions that serve only a specific country.
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01.21.13
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Regional Interface


Regional Interface is nothing but a translated version of the main Search Engine. Many Search Engines have interfaces in different languages such as French, German, Spanish, Japanese etc. However, the only difference between these regional interfaces and the main version of the Search Engine is that the language used on the interface is not English. In other words, if you search using a keyword on both the interfaces, the listings are exactly the same.
Regional Interfaces are aimed at an audience that does not understand English.
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01.21.13
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Sub-directories in Home Directory


Hi,

My home directory contains several default subdirectories. These are the directories where I can upload your .html files or any other files that you want to make accessible from the Internet. These directories contain their own /webalizer or /modlogan directories.

There is one Logs directory which contains directories for every site with transfer log enabled. Each such directory contains its own set of log files that are required to write and read the data about all visits to your sites.

There is Virtual FTP directory. Its name is the dedicated IP address. This directory is created when I enabled Virtual FTP Server and then it can be accessed by virtual FTP users to list and download its content.

Subdomain directories: This directory is created when I make a subdomain, a new directory is created with the subdomain name as the directory name.

The ssl.conf directory. This directory has contains SSL pairs for all encrypted sites.

Shall, I delete these directories. ?

Please, Don’t delete ANY default directories in your root directory, as this will cause malfunctions of your acount. As a rule of thumb, you may delete only directories and files you have uploaded yourselves or that have been uploaded by any of your Virtual FTP and Anonymous FTP users.

What will happen, if he is going to delete those directories, can u explain it please?

I will once again suggest you not to delete either of these directories! Your site is too valuable to lose at a touch of a button.

Please, Laxex is saying right, dont’t delete these directories.

Deleting the Logs directory will cause the loss of the web statistics accumulated in the course of your site operation.

Deleting Virtual FTP directories will cause incorrect operation of Virtual FTP. However, you may harmlessly delete individual files in these directories.

If you delete a subdomain directory, internet visitors will get the 404 “File not found” error when attempting to access the subdomain.

Deleting the ssl.conf directory will result in incorrect SSL operation.

01.21.13
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Human Categorization


Human Categorization, as the name suggests, is categorization of websites by human beings. Search Engine employees categorize different websites into regional listings. Websites that are more relevant to a specific country are listed in that edition of the Search Engine. Hence, for a French edition a search would mainly list documents from France. This eliminates the problem mentioned above. The only caveat being that the whole process is manual.
Directories such as Yahoo, LookSmart, and Open Directory make use of this process.
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01.21.13
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Domain Filtering


Domain Filtering automatically segregates websites from different countries into their respective regional editions. This segregation is done on the basis of domain names. For instance a website from Australia would generally have a domain .au. The Domain filtering mechanism looks at the domains of all websites and creates a country specific edition listing.
Some Search Engines also have region specific editions which contain listings from the whole of that region. As an example: A French edition of Google may also return German or Spanish websites in some cases.
Domain Filtering has a drawback though. This mechanism can only filter out websites based on the domain name, and hence .com is always considered to be a United States website. This is obviously not true. Many websites from other countries also have .com domains.
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