NETPRO INDIA, Jaipur, is an IT Research Company developing online applications for customer and stakeholder communication, the way people want to receive information and spark their action. Every business wants its story understood to build loyalty and encourage advocacy. The company’s communication approach for building relationships and reputation management involves both digital and social media and goes beyond news releases or spinning your stories. The company focuses on new advanced technologies to serve customers.
The company owns several domains, which include:
SiteGeek.com
Pinkcity.com
Jaipur.org
ananova.com
SiteGek has been developing technologies to rate and review web hosting companies. They are currently monitoring 100 million websites and collecting stats for the 40k hosting companies worldwide with various parameters, which include:
- Number of clients
- Number of customers lost
- Uptime’s & downtimes
- Website speeds
- Popularity based on traffic
- Data from social media and overall sentiment analysis.
Sitegeek.com can come up with many other stats with all this big data. They are collecting, e.g., the most popular CMS, largest hosting companies, etc. The company shares this information, which influences public opinion and changes behaviour. There is a complete strategic plan for communicating and connecting with the public.
PR Activities Did by the Company:
- Creating new Press Releases
- They share News Releases by selecting the right audience, including journalists, bloggers, and new media influencers with large online networks to share with their friends. Also, the news is shared with the customers via email newsletters, who become advocates and share on their behalf.
- We are distributing announcements via newswire services media relations to journalists interested in technology.
Peer-to-peer engagement across social media like Twitter, LinkedIn, and Facebook. Keywords were tracked, and social media communities searched for the customers already talking about and then shared meaningful information with them. Social technology is also used to keep an eye on the competition, what their competitors are doing and what people say about them. SWOT (strengths, weakness, opportunities and targets) analysis done with the information gathered. - They are delivering targeted communication with objective and credible information. People are very selective in receiving and sharing the news.
- Reputation building using blogs, videos and multi-media releases.
- The software team crawl online data, and the analysis team understands and creates metrics to benchmark progress and success. Advertising Value Equivalents or AVEs are used to measure PR outcomes.
Eight-Step PR Workflow Process with SiteGeek
Research – Provide all the details of the first-hand information being provided and answer these questions:
i) Who is the company’s audience?
ii) What are the messages you wish to share with those audiences?
- Observe:
Please find the online communities where you find hosting customers and how they behave.
Find out the culture of those communities and the rules of sharing.
Evaluate people in those communities and answer their questions.
Try to build interaction with the online community
what type of content do they prefer to share? - Listen
Track keywords in online communities
What people are saying about the brand or the industry? - Identify
Target the communities and people that matter.
Identify the people and communities with whom you wish to engage. - Internalize
Figure out what the audience needs, and you need to dissect and analyze the information you gather.
Develop the content as per their needs. - Route
Share your knowledge with different departments or professionals in the office. Not only PR people, we have to engage our other staff to answer concerns directly based on subject matter expertise. - Process
Understand the information and develop the message according to it. - Participate
Build relationships for a peer-to-peer approach. - Insight and Feedback: try to take Feedback
Ananova 