Information is the most crucial element to succeed and survive in the highly competitive web hosting business world. Information is the company’s wealth that helps make important decisions on time. Thus, they invest a lot to gather raw facts, figures, numbers, measurements, & observations. Few big companies deal with massive data, growing exponentially with time. And, that is necessary for their business, as using it, they can make intelligent decisions.

Data is the pillar of the company, and no company can even think of losing the same. Often, companies believe and take care of their internal data only. But apart from that thy, external data like social media activity, surveys, online behavior, feedback, comments, and others keep growing with time. Most of the external data is beyond the control of a company, and hence, most don’t show them in their insights or reports shared with stakeholders.

Few companies take 3-rd party help to get customer insights to predict their behavior so that they can make policies to retain them. The 3-rd party companies pioneered in the field look everywhere to collect information like stock exchange, social media, user comments, anywhere on the Internet. They use bots and other computer-based technology to gather information and analyze and prepare reports quickly. Businesses use these reports to innovate, achieve strategic goals, and gain a competitive advantage through operational excellence.