Business rules, are relationship rules, which are directly connected to the profitability of a corporation. Some of the important business rules any corporation should have are:

* Achieve profitability with a certain margin.
* Find 20% of the business partners who bring in 80% of the revenue.
* Privacy of consumers’ name, address and phone numbers are of utmost importance and shall never be shared with any one.
* Know the high responsive customers vs low responsive customers.