By the lured graphic interfaces and relatively inexpensive access to unlimited information masses of people worldwide are tapping into the WWW. Many companies are seeing these Web residents as a ready-made pool of potential customers and are turning to the Web as the next great untapped market.
Yes, this is very much true. The web is now providing excellent infrastructure for applications. Now application can do the following:
- Enable your customers to place orders with you from remote locations via an online catalog
- Provide customer service support for your products
- Give your geographically diverse sales staff instant access to pricing information
- Open your products to an international market
- Enable your remote offices to access catalog information immediately and place orders with your home office
Companies are also using more effective traditional methods also like:
- Distribution of catalog and other materials in hard copy via express services
- Customer service operations with human personnel answering questions via toll-free numbers
- Dedicated networks running custom or off-the-shelf client/server applications
- Dial-up operations, such as publicly accessible bulletin boards
- Distribution (via express services) of materials such as floppy disks or CD-ROMs containing your catalogs
But the Web, is offering advantages in ease of use, cost savings, and immediacy of information.
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