Ever-Changing Online World and IT – As we all know, in today’s world, technology is changing frequently and continuously, resulting in a changing online world and IT. If we see the strategies, hardware, or software we used in our daily lives around 6-7 years ago, they are not even seen anywhere. Instead, they are replaced by the latest technology, software, and strategies. Almost every day, we see significant and minor changes occurring in the online world, as technology updates frequently and makes life easy and complicated for normal human beings, business people or entrepreneurs.

If we talk from a businessperson, today, the online business occupies a prominent position in the world and attracts a no. of people towards itself. To grow your business and prosper, constantly updating you with the latest technology and resources is essential.

For this, here are some relevant trends of online marketing that one should consider or pay attention to if one wishes to see their business continuously grow and succeed.

1. Content Marketing: It is not a new term for us. We heard about this earlier also as it was in the trend list of internet marketing since 2012. Content marketing is a technique or method of marketing which mainly uses content such as pictures, blogs, videos, webinars, audio, online books, etc., to attract highly targeted potential customers.
2. Social Media: We don’t go so much back. Only two years ago, Social media occupied an essential place in 2013. Since then, it has continuously grown. Social media helps you stay in touch, maintain a regular connection with your customers, and reach them in large no. numbersyond your expectations. But with this advantage, there is a limitation, and everything is not accessible to you, such as social media or social networking websites. If we talk about Facebook, they will say that if you wish to see your stuff, your business should pay for it. Modern Social media websites like Twitter, Facebook, and LinkedIn offer paid promotion programs. And soon, Google+ will also follow them. So, it is advisable for your business advertising to focus on social media as it helps you attract the maximum number of customers to your business.
3. Go Mobile: Mobile phones, again, the thing or equipment seen today, is in almost everyone’s hands, including children’s. According to the statistics, 91% of people use mobile phones, and 50% use them as the primary source of the web or the internet. In June 2013, according to Neilsen’s report, 61% of people in the US were using smartphones, which is more than a 10% increase since 2012. If we talk about India, almost 80% of people use smartphones, and now, the internet is a regular part of their lives. So, mobile is also considered an essential online marketing trend.
4. Video Marketing: Video Marketing is another method of marketing products and services, and since 2012, no online marketers have been using this technique. Organizations have created videos or demos showing people how to use products, services, and other things consumers want. The marketing of goods also helps generate maximum traffic and develop a list of emails.
   In 2014, Video Marketing was listed as one of the top digital marketing trends. Anita Loomba believes that to satisfy the customer, the message should be duly conveyed to them. If a video is used for the same, then it can prove ten times more efficient than other forms of content, and to develop access and share the videos on mobiles, apps such as Snapchat, Instagram, and Vine play an essential role. A platform for mobile ads has also been introduced and improved by Facebook.