
Video marketing has created hype in the marketing industry. Videos on sales pages have synergistically created the phenomenon for conversions. The technology has laid the platform to deliver awesome videos even on mobile phones. No more waiting for buffering or downloading it completely; watch videos without waiting. The crisp images and sounds are becoming the new standardization for the marketing world.
Video hosting companies offer streaming services at lower prices, which are even coming down day by day. Most marketers use YouTube, offering video hosting services for almost free. The price factor of hosting videos has gone, which has attracted even individuals to host their videos. The content-rich videos have started struggling in a vast majority of videos.
The video marketer knows its target audience preferences and distribution channels. Here is the process to create a compelling and actionable video.
- List all the exciting topics and write anything that comes to mind.
- Categories those topics based on niches like finance, insurance, lifestyle, health, and fitness
- Filter the list based on commercial value. Look for keywords related to niche and estimate their traffic volume.
- Search the videos on YouTube and Google using the keywords and find the competitor niche, the already available information, and shortcomings. Find out the reviews and people’s suggestions.
Using the above process, you identify the problem and determine the different solutions to address that issue. Finally, I prepared a video claiming the best solution while promoting.
Technology Turbocharges the creation of videos.
- All sorts of software are available to edit, enhance, and even automate video content creation.
- Adding videos to blogs, web pages, and social media platforms is accessible.
- Tools available to upload and distribute videos automatically or with a few clicks or keystrokes.
Why Video Marketing?
- Builds Brand: Connect to the people with the prospect
- Good Conversion: Grab attention, generate curiosity, interest and convince the viewer to take action
- Resolve Problems: The video contains the most common solutions to the problems.

Amazon Prime: The members can watch free videos, the latest movies, exclusive TV shows, award-winning Prime Originals, and ad-free music in their preferred language.
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