Marketers pay close attention to social media platforms like Instagram, Facebook, Linked In, and Twitter for promoting brands and products. They thoroughly monitor their competitors using reverse engineering and copy topics, themes, and information available. Furthermore, prepare a list of distribution channels on which competitors are active and try to gather the report of the response they are getting through reviews and suggestions.

Everybody wants to do better and be a step ahead of their competitors. Hence, the ultimate goal is to make exciting videos with accurate, up-to-date content, adding more value than that of competitors.

Don’t overload the videos with a lot of information. Instead, concentrate on an easy-to-understand format by putting diagrams, excellent little outlines that flash from time to time, graphics, and sound cues & quality. Your viewer should never get bored or feel heavy.

Essentials – Video Marketing Launchpad

Call-To-Action

You must grab the viewer’s attention, connect with them, and finally tell them what is next to do. The great call-to-action should be prominent and prominently visible, i.e., a click a link to buy or ‘write a review, feedback or comment’ or ‘Order Now’. People undoubtedly appreciate and acknowledge if the video benefits or an outcome they seek.

Quality

Sometimes, amateur hand-made personal videos without slick and smooth corporate packaging go viral. Why? Because they are packed with grass-root solutions that niche target audiences are looking for.

Video file name, title, sub-title, description & keywords

The value of these elements is attention-grabbing; hence, it should flow naturally, creating context and talking about the video.

Produce Videos – Video Marketing Launchpad

• Software-driven solution: The quickest way to turn articles into videos or slideshows based on the keywords of the text. However, videos prepared using the software are unpopular, as they lack a personal touch.
• White-board videos or Videoscribe: involve black and white computer-generated hand drawings with a manual look used for explainer videos, product reviews, or short animated ads. The software pulls the pictures and creates the illusion that it is drawing, but actually, it is preloaded. The voiceovers and music further enhance such videos. The software is shipped with a library of easily customizable cartoon images.
• Personality-Focussed Videos: The best type of video for marketing purposes and to build trust. A direct human-to-human connection with the richness and intimacy of the human voice features it. The video needs a solid script and good narration skills; this is a bit expensive to make.