In today’s news, you will know the mantra of success, how a simple working man can build a technology marketing company with a value in crores. Mr. Manish Godha, who made a Rs.6 Crore technology marketing company, will tell you this success mantra.

Earlier, Mr. Manish Godha worked in the ICICI Bank as a systems security executive, but for diversification, the structured organization leaves less scope. So, he started his own practice and built a Rs.6 Crore technology marketing company named Advaiya Solutions.

He did a C.A. Chartered Accountancy course in 1998 from Udaipur, and then he worked with an engineering company in Mumbai for 1 year. Next, he took a Certified Information Systems Auditor (CISA) course and joined ICICI Bank in Bangalore. But within 2 years, he moved back to Udaipur to continue his CA practice.

When he started his CA practice, he faced a tough time of around 3 years as his clients were not regular and were in smaller numbers. In 2004, he met some clients who have worked with software related to project management. After meeting with them and going through their work, Godha realized that this was the work that he had always wanted to do. This Project management software is beneficial for companies as it allows them to track, check and compare the progress of their various projects. This software is already famous as a big business in established markets in the U.S., but now it is also finding its feet in India, to. Thus, in June 2005, he started his Advaiya Solutions organisation with only Rs.1 lakh seed capital. He has gathered the money from his savings and some of his friends and family members. Before starting, Mr.Godha wanted to sell their products to individual clients and companies, and for this, he wanted to be in touch with Microsoft, so he had support from his colleagues, brother and other friends. In the organisation’s first year, his company worked only with Microsoft, which helped it break even.

In his work, when the software major adopts a solution-based approach and does not focus on products, his organization faces a big break. In 2006, he wanted to increase the number of products to sell, and thus, increased the number of products to increase its sales or business and also searched for a partner to market its technology. Within 1 year, it tied up with Advaiya, and this deal helped the company based at Udaipur to generate a revenue of Rs 60 lakh. Microsoft has contributed a lot; it generates 90 per cent of its income, so the company has decided to continue to work mainly with Microsoft.

Every year, Advaiya showed its total growth at over 100%, but when the recession entered the market, a global slowdown hit companies like Microsoft, and the former was also impacted. The company was expecting a revenue of Rs. 10 Crore in 2011, but it generated a revenue of Rs 5 Crore, which was much less than their expectation. So, in January 2010, Advaiya set up an office in Udaipur’s IT Park and started looking at other companies to help market their technology. The company also get the support because it is based in Udaipur, not in a metro city, and its operational cost and attrition rate are also meagre. However, the salary structure is not different from a company based in a metro city like Mumba, as Godha said.
The company’s clients now include Google, VMware, Citrix, AT&T, Polycom, QuePort, Annai Systems, and UBM. The company wants to expand itself not only in India but also in the Middle East. Last year, Advaiya reported a revenue of about Rs 6 crore, and in the next fiscal year, the company expects to generate Rs 10-11 crore.