A business man’s main goal is to earn profit in his or her business and for this sometimes they adopt different way, which will be rarely seen in the business world to fulfill this purpose. Recently, local traders’ association with the local shire council organizes a one day local community festival and for this, many preparations are also done. Posters have been pasted on the windows of footy club noticeboard and the local pub in the community newspaper, there will be bouncing castles, rides, handball competition, balloons, street stalls, Christmas nativity scene, a stage with live music and face painting for the kids. All the expenses including advertising, publicity, promotion are divided between all the members of the local traders’ association, thus it becomes very cheap for all of them to organize it in a year.

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