Why do most hosting customers choose WordPress.com, Liquidweb, Inmotionhosting, Hostgator, Bluehost, A2hosting, Greengeeks, and the companies listed as best-hosting providers on Ananova.com? The customers are emotionally connected with the above-listed companies and consider their products innovative, feature-rich, and value-based. What about the customer website hosting needs and requirements if the brand is selected, not a product? Do the offered products have enough scope and scale to meet all the business needs?

Well-established brands emphasise attributes that add to the emotional connection to their customers. Ananova lists these attributes in the hosting business: Support, Uptime, Infrastructure, and backup. Unlimited resources like bandwidth, webspace, and MySQL get secondary importance. The hosting company managers take the priority features first before making the marketing strategies and plan their actions accordingly. Each product is identified with the brand as the management looks to create long-term and short-term customer relationships. That’s made a difference. Whatever new product they launch, it gets all the value and efficiency features automatically.