Ananova systematically investigates thousands of web hosting providers and studies the information provided on various reviews, news, and article websites. Then establishes facts and reaches conclusions, which empowers individuals, web developers, and businesses to make educated buying decisions. The research done by Ananova advances the web hosting industry knowledge and helps develop ideas, concepts, and theories.
The professional team of academic researchers experts in the technical fields applies suitable methodologies to compare the hosting resources and web hosting companies listed on the website. The various components presented on a listed web hosting company page include provider background information, aims, objectives, target customers, hosting plans, tutorials, or knowledgebase to resolve problems or issues, and help-based FAQs. Furthermore, the expert team does a SWOT analysis, builds a hypothesis, generates a questionnaire based on the available Content, and significantly studies the provider company’s plans, hosting prices, features, ease of use, reliability, and performance. The entire research process involves:
- Review Content available on various websites: The listed pages are available for visitors to post their reviews, comments, or feedback. In the research process, thousands of websites are searched, reviewed, and evaluated, containing the latest news, ebooks, articles, information, and other relevant data related to the hosting provider. The data is collected, analyzed, a research problem investigated, and an expert gives its words.
- Select suitable methodology and strategy, i.e., specific procedures or techniques like assumptions, principles, process, kinds of problems, hypotheses, design, and collection methods.
- The latest news and review pages listing hosting companies are made available to the website. Visitors can write a review and provide ratings—the data collected in listing lifetime, in a particular year or month for critical evaluation. The data is further grouped, tabulated, tested, and summarized. The data collected comprise qualitative, quantitative, and descriptive.
- Undertake fundamental research.
Qualitative Research
Ananova with Chatwoo offers online group chats & live help. Ananova PR team conducts in-depth interviews of people involved in the hosting industry. The research team collects data by tracking social media, focus group discussions, and various bulletin boards. Ananova does qualitative research on the products offered by hosting providers, new ideas, and the latest development. The experts study the current potential hosting plans, brand positioning, and marketing strategy applied for promotion. They do the SWOT analysis of programs and hosting companies and what drives the customer to purchase. Through the journal articles, review websites, discussion forums, open-ended questions Q&A, Ananova gathers information about hosting consumer issues and problems. The customer finds the solutions to them, whether they got self-resolved or the hosting community helped or the provider helped resolve them. The unstructured data gathered is further analyzed to find themes and meaning. The insights gained helped the exert team understand customer perceptions, attitudes, behavior, hosting environment, & circumstances.
The objective of the Ananova expert team is to analyze various problems faced by customers and figure out the fast, focused, and acceptable approach to that problem. The team understands that whatever data is coming from thoughts, experiences, or concepts. Hence, a sustained activity is always there to gather in-depth insights. The complete Qualitative Research is Descriptive, Correlational, Causal-Comparative / Quasi-Experimental, and Experimental.
Ananova’s expert team is doing well to handle information overload, stress-inducing overwhelming messages hard to follow. Still, The team encourages, improves, engages, and increases visitors’ collaboration and supports assistance.
Quantitative Research
Before making a buying decision, a hosting customer undergoes review & rating of various web hosting providers. Ananova with SiteGeek asks the online visitors to share their overall experience and how likely they wish to recommend the hosting provider to others.
Ananova does online surveys, polls, and closed-ended questionnaires. Based on the quantitative data, i.e., responses received, the visitor selects the answer option most appropriate with his wisdom. The process is endlessly available on the website, and the expert team collects data on the end date of each month for that particular month. The data is analyzed with a pre-defined subset (Cross-sectional) and examined with other months in a given year and yearly data with previous years to collect statistical information. The historical data helps to validate observations of the primary data.
Ananova lists the hosting providers in top or featured categories, thus helping the hosting consumers make informed buying decisions. In a customer-centric web hosting industry, every business looks to get positive reviews & feedback, and if any negative comes, it works out to escalate the issues immediately.
Ananova collects the actual data from website visitors coming through Google organically. The responses received are for the numerical, mathematical & statistical evaluation. There are very few chances that hosting providers can cheat this data by running paid campaigns. Thus, Ananova maintains the research quality and is not biased by paid advertisements or promotions.
Ananova also collects hosting provider social media activities insights. Through research, the report answers the buyer’s various categories, locations, why they selected a particular hosting brand, the potential clientele of a hosting provider, and many such questions.
The structured data collected helps define customer behavior, hosting market size of different niches, response to various services, and much more. Ananova enables the reviewers to rate between 1 to 5 on Plans Availability, Pricing, Features, Ease Of Use, and Reliability (Net Promoter Score). An average and the rating percentage are calculated. Various analysis methods like SWOT, Conjoint, and TURF Analysis are carried out to get the best results. The insights available on the website attract customers to the top listed providers. The identified features benefit the prospects to select the hosting provider (Conjoint Analysis). (TURF Analysis). Comparison with historical data presents the difference between the desired and actual performance (GAP Analysis).
The questions also include situations with statements that have response options like “On which platform you wish to host your website WordPress, Joomla, E-Commerce hosting.” (The Likert-scale question). If its value is above 80%, the hypothesis developed as “Best Hosting Provider in that category,” and if below 50%, “Not trusted.”
Since there are no open-ended questions in rating, the scope of uncertainty is limited. Based on the rating, the hosting providers get listed in the top and best categories—however, a final validation report is generated after synchronizing all the different researches. Each month the data is collected, and hypotheses are proved or disproved. Each month a report is generated listing “Ananova trusted web hosting providers” to present findings. The in-depth hypothesis of this quantitative research is an assumption, which gets validated through qualitative analysis. The final validations and findings are presented on the website consisting of graphs, charts, and tables.
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