A pay-per-click online advertising platform allows most startups or SME advertisers to display their ads on Google’s search engine results page. Businesses pay to get their advertisements ranked at the top of the search results page based on the keywords they want to target. It’s a great marketing strategy for business owners to show a business ad at the very moment when people search for a type of business. Google ads show at the top and bottom of a search results page. The ads look almost identical to the regular search, with only the tiny word “Ad” in green. When searching for a term or phrase on Google, the relevant ads are displayed based on keywords and a high page bid.

A hosting company wishing to advertise its business with Google AdWords has to go to the Google AdWords website (https://ads.google.com), find the “Get started now” button, and sign up with the Google AdWords account.

• Click the “Create your first campaign” button.
• Select your campaign type and name.
• “Search Network only” option
• “Include search partners.”
• Choose the geographic location where the company likes ads to show, how large or small a geographic area they want to target by choosing whole countries, regions of
• Countries, states or provinces, cities—even U.S Congressional districts. Also, they can select custom-designated geographic areas, such as latitude-longitude coordinates or the radius of a set number of miles or kilometres around a specific address
• Choose your “bid strategy;’ and select your daily budget.
• Change the default “Bid strategy” to “I’ll manually set my bids for clicks.
• “Set up a budget, which is the maximum that Google is authorized to charge daily.
• Select Payment Options: “You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments). Some businesses are also eligible for a Google credit line (monthly invoicing).”
• Choose Network and Keywords.
• Click “Save and continue.”
• Create your first ad group, and write your first ad.
• Include keywords in the headline, which is limited to 25 characters. Use abbreviations or shorter synonyms wherever needed. The second & third line allows 35 characters each. The 2nd line defines hosting plan benefits, followed by features or offers on the fourth line. Google provides a separate field to display a URL right below the headline. It must be the same as a domain name but doesn’t necessarily be the specific landing page.
• Insert your keywords into the keyword field. Add plus signs (+), brackets ([ ]), and quotes (” “) to see precisely how many searches of each type a company gets. A hosting company can dump hundreds or thousands of keywords in, but it’s suggested to start with a handful of important ones.
• Set your maximum cost-per-click: Set your maximum price-per-click now (called your “default bid”). It’s recommended to start with low-cost keywords so that many people see the ad.
• Enter your billing information: The ads will start showing after payment confirmation.

The most enticing factor is that the company only pays if the advertisement link is clicked, which means it clicks on the ad if someone is searching and is interested enough. The cost per click of an ad depends on how much a company bids on specific keywords. This cost greatly depends on whether you are in a market where many other businesses are willing to pay a high price to rank on a particular keyword. It is suggested that companies use keywords strategically, keep the copy concise and precise, and always include a call to action. The hosting companies advertise on Google to create brand awareness for a new product and drive product or service sales.

Ad Types

• Standard Text Ads – Now Called “Expanded Text Ads” (ETAs)
• Responsive Search Ads (RSAs)
• Dynamic Search Ads (DSAs)
• Image Ads
• App Promotion Ads
• Video Ads

Google says that responsive display ads get the most reach of all types.

A hosting company sets a marketing budget in its marketing strategy and planning. Most hosting providers set the Google Ad marketing budget and the maximum daily budget they are willing to pay for ad clicks. The Adwords dashboard provides information on how many people see that ad, how many people click and how many take action. A competent marketing team keeps track of ad performance, how many people clicked, and how much sales are done. Adjustments in ads or landing pages are made quickly to run a successful campaign.

Google uses a combination of these three primary factors to determine when an ad shows on the results page:

• Bid: The price a company is willing to pay for a click on its ad against other bidders on keywords, and the people search for keywords or Phrases on Google.
• Quality and relevance of the ad: A landing page must have a lot of exact keywords that a company is bidding on the ad itself.
• Landing page experience: The page where visitors are redirected should have the same content and keywords as the ad.

The hosting business uses emails, Pay-per-click online advertisements, blogs, YouTube, Google Ads, Newsletters, user-friendly websites, relevant forums, discussions, social media, local networking, referrals, testimonials, affiliates, press releases, mobiles to advertise and target the market. The expert team researches the best channels with maximum availability of target prospects, including where they spend their time and are most likely to hear about and pay attention to related hosting services or products. The content, images, or videos must attract or fascinate the viewers and clearly define CTA (Call-To-Action).

The company spends a lot of resources on advertising campaigns; hence, it expects success and expected results. If the objectives are met, the company would like to repeat them. The company evaluates movement with proper planning, strategy, and coordinating efforts for better success. The people like advertisements, which touch them, recognize their problems and suggest solutions. The advertisements evolve with time, and new content is added to leverage different media and customer requirements.

Targeted Media

The company runs advertisement campaigns with a sequence of messages over an extended timeframe on:

• Online media: Sharing interactive ads and banners on websites
• Social media Publicity
• Direct mail
• Search engines

Most hosting providers run multiple marketing campaigns targeting a diverse customer base for different platforms. Each customer may have different needs and value expectations.

A hosting customer often comes to the technical expert support team with a problem to be addressed. The team needs to understand the problem properly by analyzing the situation and creating a problem statement. How can you suggest a solution without understanding the problem? The hosting companies run a communication campaign with soft skills training to address this challenge. The 5 W (who, what, when, where, why) and 1H (how) describe the problem statement. Who has the problem – tells the customer who reached it? What is the problem? What is the nature of the issue? When does the problem arise – after which event or customer activity? Where is the problem – at the customer’s or provider’s? Why does it occur – its reason? The solution entirely depends on the problem statement. The team researches or is already aware of this solution or does the brainstorming session to ensure the most feasible and consistent solution.

Many questions are asked before a hosting customer suggests the solution. Will it work – if that issue occurred earlier, and how was it resolved? Is it the correct answer – success percentage? Is it going to reach customer satisfaction? Does it involve extra fees, resources, or a hosting plan change? How do you contact a customer regarding the issue or problem via email, phone, or any other communication channel?

An expert searches the Internet and queries for each viable solution to ensure the success rate, how many used that solution, and whether their issues got fully resolved. How many customers with competitors facing a similar problem? Before suggesting the answer, the expert often tests it by creating a similar environment.

The creative team develops images with content or videos to add solutions to the knowledge base for these issues. Each creative contains a headline, tagline, key visual, and content that complements the idea and catalyzes discussion. If it’s a piece of new information, the hosting provider often looks to do its press release and disseminate the information to maximum media channels.
Often, PR, communication, or the marketing department is in the regular hunt for such information, which they pitch with their products or services to gain market share and recognition. They expect to gain traffic, leads, and new customers. The visitors also have high expectations of getting the same value as shown.

All done to help customers!

The customer comes up with problems or issues, and a hosting provider resolves them with the available solutions, but with that, a shout in all media goes to create brand awareness. TThe company offers the best support, available 24/7, and its expert technical team helps customers resolve their issues. Some issues are beyond the existing knowledge, requiring further research; if acquired, it’s disseminated to the market to gain a favourable response.

Ananova.com aims to demystify complex technical web hosting concepts. Using 24/7 tracking of over 40,000 web hosting providers, ananova.com analyzes over 100 data points, downtime, new, deleted, and transferred domains, and social media sentiment to develop comprehensive, impartial web hosting provider reviews.

The website expert team is involved in research with systematic data collection, methodology, hypothesis, and final reports. It uncovers insights of web hosting companies in any part of the world and makes them freely and quickly available to web hosting prospects or consumers.

The Ananova receives thousands of reviews, the latest news, developments, and other raw data for hosting consumers with different perspectives and personas. Thus, it helps position various hosting plans and services from different providers and create comparisons. Customers have different needs and requirements, and the hosting plans align with a different niche. Many may be looking for shared or cloud hosting, and few may be for VPS or dedicated servers, as each product has various benefits and target customers. The reviews received, and their numbers also differ for different hosting types of customers. Ananova lists hosting providers’ hosting plans, whereas SiteGeek lists the hosting providers themselves. Both websites engage visitors with these listings and ask them to follow for new comments, reviews, or the latest developments or news. Therefore, the platforms as hosting web industry demystified. 

The Ananova impulsive insights help the customers distinguish facts from hype and subjectivity and compare their options accurately. Periodically, these are made available on the website for free at a reasonable time with measures to reach, engage, nurture and create maximum value for the prospective hosting consumers.

Ananova claims that these insights are viewed in more than 100 countries, which is why Ananova looks to define and implement the campaign to deliver the solutions for most consumer issues. Ananova aims to create an ideal web hosting environment where businesses thrive online, with increased leads, website traffic, conversions, downloads, likes, followers, and more.

The prime purpose of Ananova is to empower individuals, web developers, and businesses to make educated buying decisions when researching web hosting solutions. The web reviews received by the website are quantifiable components used by experts for research work and clarify the alignment of the purpose of actions. Studies are analyzed and randomly tested for genuineness. The research on Ananova is a continuous sustain process. Data is collected monthly, quarterly, and yearly, tested with secondary data, and appropriately compared so that the results are worth and trusted.

After acquiring a customer, the hosting provider’s actions to satisfy its needs and requirements are crucial. A hosting provider must have a sensible strategy with comprehensive solutions for the most common problems or issues. A satisfied customer may share its positive perception, belief, and experience as endorsements. Hosting companies strategize this very clearly: they need to help customers 24/7 to thrive in their brand and position in the hosting market. It is what Ananova covers and asks the customers to reach out to share hosting experiences and problems.

The Ananova team focuses on the following social media platforms for business-related campaigns.

• Facebook – https://www.facebook.com/businesshostingjournal
• Twitter – https://twitter.com/ananovacom
• LinkedIn – https://www.linkedin.com/company/businesshosting
• Tumblr – https://ananovareviews.tumblr.com/

Ananova’s research work, reports, facts, and logic are freely available for visitors’ review and audit. The website team shares content, illustrations, imagographics, colourful images, videos, interviews, and much more to help web hosting prospects distinguish facts from hype and subjectivity and compare their options accurately. ananova.com analyzes more than 100 data points, downtime, new, deleted, transferred domains, and social media sentiment to develop comprehensive, impartial reviews of web hosting providers that cannot be found anywhere else.

Ananova’s campaign management strategy involves comparing the hosting resources and prices, thus helping consumers make confident decisions on their web hosting investments—the website SiteGeek surveys to evaluate the effectiveness of hosting plans and hosting provider services. Tracking visitors’ responses helps determine the desired goals and results. Ananova’s team analyzes the support types and time these web hosting providers take to respond.

Ananova followers receive an email whenever a new post is shared. The website team has regularly participated in online seminars for the last two years, contributing to its research results. Furthermore, it also helps the customers in resolving their issues or problems. The team shares solutions, the latest developments, and news about its digital assets. Through multi-channel and disparate tools, the website tries to increase its reach. The website asks customers to share their feedback to understand the new requirements & needs. 

The new customer acquisition is much more complicated than retaining the existing ones. Providing the best support is critical to the hosting provider for a better customer acquisition perspective. The website runs a campaign to highlight the companies offering the best support. The visitor’s response is segmented on age, gender, demographic, hosting category, & personas. Defining customer personas and dividing them into groups helps determine the hosting required by various customers. Ananova is selective in circulating the posts to these groups based on clearly defined differentiators and values. Ananova campaigns stand out in this highly competitive hosting market.

The Ananova team focuses on the following social media platforms for business-related campaigns.

• Facebook – https://www.facebook.com/businesshostingjournal
• Twitter – https://twitter.com/ananovacom
• LinkedIn – https://www.linkedin.com/company/businesshosting
• Tumblr – https://ananovareviews.tumblr.com/

The marketing campaigns involve listing hosting plans and hosting reviews of hosting providers to promote them on the above-listed media and various satellite domains and blogs. The visitors can share their opinions, thoughts, or comments on Ananova pages and social media platforms. Ananova welcomes interactions, discussion, ratings, and sharing of hosting experience to be impartial, trustworthy, and data-driven, thus empowering the designers, developers, SEO and IT professionals, individuals, and companies to make confident decisions on their web hosting investments. 

Ananova Consumer Reports of the web hosting industry is the trusted source anyone can go to for thorough, current, and honest reviews so they can make the most educated decisions and investments possible when choosing a web hosting provider. The website is a significant resource devoted to generating hosting industry brand awareness and plans; thus, the hosting consumer can choose the most potent hosting company best fit for business or individual websites with that in mind. The hosting industry is the most competitive market, where thousands of companies operate in different niches.

The hosting providers run many advertisement campaigns and broadcast their hosting plans on several social media channels. They target masses with specific needs, particular population segments, or market niches. The hosting providers run many advertisement campaigns and broadcast their hosting plans on several social media channels. They target masses with specific needs, particular population segments, or market niches. A visitor often finds sporadic advertisements in Good Advertisements or WordPress ads, which last for a few days or weeks. The campaigns run by Ananova are different; they are more like public relations campaigns to help hosting prospects make the most educated decisions and investments possible when choosing a web hosting provider. 

The Ananova aims to:

• Taking the guesswork out of web hosting.
• The world’s only source for 100% impartial, data-driven web hosting reviews and reports.
• SiteGeek is the web hosting industry game-changer.
• Opening the doors to web hosting data and unbiased reviews to make educated investments.

The goals involve improving and managing hosting brand reputation and management, providing reliable information about hosting providers and the latest technology news and developments. The Ananova PR campaign is the structured delivery of the most reliable web host performance indicators. This campaign satisfies the audience with accurate, current, and accurate data and provides various metrics based on data and reviews by real user experiences.

Ananova’s campaign is a coordinated research effort to assist or reinforce the hosting consumers in their search for the best hosting provider. Twitter, Facebook, LinkedIn, and Tumblr are the social media platforms used to increase focus, target, and measurability to achieve the above specific goals.

Ananova understands that visitor reviews alter consumer perception, opinion, and attitude, impacting the Ananova ranking of hosting providers. Thus, improvise and adjust their listing position in the top or best providers’ pages—the rank matters to the hosting consumer when choosing the best hosting brand for its online presence. The top listed brands obviously would receive maximum attention, engagement, traffic, and sales. The reviews pinpoint hosting providers’ best and negative attributes, and the research team tracks them while creating data-driven reports. The final consumer reports influence the hosting consumer behaviour through signposting and reality. The hosting provider advertises much salesmanship, seducing, and endorsements in their favour and creates a brand to thrive in their business. They run various PPC, SEO, lead generation tactics, and social media campaigns.

Ananova makes hosting customers aware of misleading sales advertisements, thus asking them to make buying decisions intelligently using the research already done for them on various brands and their hosting plans. Ananova wishes to build a robust, trusted & reliable relationship with its visitors or audience.

WASHINGTON – U.S. Small Business Administration Administrator Isabella Casillas Guzman  released the following statement on the President’s signing of the Bipartisan Infrastructure Deal:

“Small businesses drive economic growth and create jobs, and the Bipartisan Infrastructure Deal will provide opportunities for them to better compete, grow, and build resilience. Our small businesses rely on strong infrastructure – investing in our roads, bridges, public transit and rail will help them transport goods swiftly and affordably, as well as reach more customers. With unprecedented investments in broadband and cyber infrastructure, small businesses in every corner of our nation will be able to meet customers where they are: online. The plan will also open the door to contracting opportunities for our small businesses – opportunities that will help rebuild our infrastructure, grow their companies, and create jobs in local communities. In addition, it will position American businesses and innovators to compete in the expanding industries solving climate change, and to grow clean-energy supply chains that will help expand global exporting. With historic investments in climate change solutions, the plan will help reduce the negative impacts of climate change that hit our small businesses disproportionately. President Biden promised to work across the aisle and deliver results – and that is exactly what he has done for our small businesses, our workers, and the American people.”

About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. 

Source: Press Release
Release Date: November 6, 2021
Contact:Press_Office@sba.gov

Why do most hosting customers choose WordPress.com, Liquidweb, Inmotionhosting, Hostgator, Bluehost, A2hosting, Greengeeks, and the companies listed as best-hosting providers on Ananova.com? The customers are emotionally connected with the above-listed companies and consider their products innovative, feature-rich, and value-based. What about the customer website hosting needs and requirements if the brand is selected, not a product? Do the offered products have enough scope and scale to meet all the business needs?

Well-established brands emphasise attributes that add to the emotional connection to their customers. Ananova lists these attributes in the hosting business: Support, Uptime, Infrastructure, and backup. Unlimited resources like bandwidth, webspace, and MySQL get secondary importance. The hosting company managers take the priority features first before making the marketing strategies and plan their actions accordingly. Each product is identified with the brand as the management looks to create long-term and short-term customer relationships. That’s made a difference. Whatever new product they launch, it gets all the value and efficiency features automatically.

19 October 2021
A joint media release with the Minister for Employment, Workforce, Skills, Small and Family Business, the Hon Stuart Robert MP, and the Minister Assisting the Prime Minister and Cabinet, the Hon Ben Morton MP
Australian start-ups and small-to-medium enterprises (SMEs) are invited to submit innovative digital solutions to red-tape bottlenecks.
Minister for Industry, Energy and Emissions Reduction Angus Taylor said the grants delivered under the Business Research and Innovation Initiative (BRII) would target projects to improve access to information on state and territory occupational licenses.

“We are looking for digital disruptors to come up with regtech solutions to improve information sharing for occupational registrations and licences,” Minister Taylor said.

“Through its reforms to the mutual recognition of occupational licences the Morrison Government is making it easier for licensed workers to work across jurisdictions but we need to streamline how states and territories share information on licence registrations and conditions.”

“The most successful of these ideas may be eligible for a grant of up to $675,000 to develop a prototype or proof of concept.”

Minister Assisting the Prime Minister and Cabinet, Ben Morton, said that grants are available for innovative proposals which address vital regulatory requirements around information management.

“Information management and sharing is a significant issue for government regulators and the private sector is well placed to provide solutions.
The Government’s reforms to mutual recognition of occupational licenses will add $2.4 billion to the economy over 10 years.

Timely and accurate access to information is a critical part of this reform,”

Minister Morton said.

“We encourage interested parties to start working on their proposal now. It’s a great opportunity for SMEs and start-ups to develop their ideas. Applications will close on 30 November 2021.”

Minister for Employment, Workforce, Skills, Small and Family Business Stuart Robert welcomed the BRII’s latest round of grants.

“As we secure our economic recovery, removing red tape across state and territory occupational licences will help our workforce move across the country, ensuring we can more easily realise economic opportunities, from major infrastructure projects through to our booming residential construction sector.”
“Whether it is streamlining occupational licences or bringing Australia’s skills and training system into alignment, the Morrison Government is leading a national effort to secure the workforce we need to grow our economy and build a better future.”

To date, the BRII program has provided 83 grants totalling more than $30 million in funding.

Source: Press Release
Minister Taylor’s office 02 6277 7120