A web hosting provider rents out hosting resources and technologies like web servers to host a website online. 

Based on the type & scope, they are categorized as

• Shared hosting.
• Virtual private server (VPS) hosting
• Dedicated server hosting
• Cloud hosting
• Managed hosting
• Colocation
• WordPress: To run sites on the WordPress platform

Brand awareness helps in generating leads across an array of channels. A marketing team shares articles, blogs, press releases, hosting reports, white papers, endorsements, and much more to build & manage brand reputation. The informative industry source on topics the audience is interested in helps gain website traffic and potential customers.

A hosting business wants to attract, entice, engage, and retain customers by creating and sharing relevant articles, information, videos, podcasts, and other media. Hosting companies persuade prospective consumers to make a buying decision. Using the different metrics, they evaluate the efficacy of their content marketing strategy.

• Identify What Makes Business Unique and understand business objectives or goals.
• Decide Target Audience or Niche
• Create a Strong Brand
• Do Keyword Research
• ResearchCompetitors
• Create Compelling Calls To Action (CTAs)
• Boost SEO using traditional and non-traditional methods
• A user-friendly website and mobile design
• Run a Successful Email Marketing Campaign, Affiliate Program
• Social Media Content Marketing: Social media is pervasive. It’s easy to meet people and feed them content.
• Promote hosting brands on relevant forums, blogs, social media, local networking websites, referrals, reviews, and testimonials.
• Paid Subscriptions
• Offer Discount Coupons to increase sales.
• Identify the Methods and Metrics for Measurement

The ultimate goal is to thrive in the web hosting business and increase sales. For the last two decades, the companies have remained dependent on Search Engine traffic and doing Search Engine Optimization (SEO). They leverage strategic keywords and valuable content to drive traffic towards a website. There was a time when people searched only on Google, Bing, & Yahoo, but now social media platforms have also started playing the role of search engines. Businesses go where their customers are available or search for resources and solutions. They use strategies to gain the top search results and a competitive edge.

The companies hire specialized SEOs who use traditional and non-traditional methods to optimize a website, thus increasing traffic and sales. Earlier content, multiple C-Class IPs, keywords, descriptions, and backlinks were essential aspects of SEO. A dedicated IP address increases website loading speed and increases security, which Google & Bing have considered a crucial criterion since 2016. A dedicated IP is like having a unique identifying number on the web. Offshore web hosting was a prevalent practice to host a website in the US or Europe-based data centres, which spent on standard data encryption, security, equipment, and much more. The SEO team focused on gaining quality links from other websites. 

Earlier, only ‘.com’ domain extensions were considered suitable for ranking higher in search results, but this concept slowly faded as country-code top-level domains emerged. They significantly affect a website’s ranking on a geographical search level.

The web admin started working on improving search engine optimization (SEO)

• Publish Relevant, Authoritative Content
• Update Content Regularly
• Page Titles & Description Metadata: Using the title & description tag
• Keywords
• ALT tags to all images
• Sitemaps
• Mobile Site
• Don’t Use Flash
• URL Structure with proper headers
• Utilize anchor text
• Have a link-worthy site
• Instagram Search: Optimized profiles with relevant keywords, hashtags, and alt-text to images. Optimized Instagram pages rank higher, attract more active followers, drive engagement, and improve page trust scores. Hashtags are essentially keywords and help to categorize the content.
• YouTube: Optimize videos to increase ranking via channel’s page, playlists, metadata, and description

Ananova lists the best SEO Hosting provider.

• WordPress.com: Extremely SEO friendly, provides SEO-friendly themes and an incredible suite of SEO plugins.
• GreenGeeks – Best green hosting service.
• HostGator – Best for uptime and speed with shared web hosting plans
• A2 Hosting – Best for help and support.
• GoDaddy Hosting – Best for server location and extra features.
• SiteGround – Best for SSL.
• InMotion is the best reseller web hosting and provides backups.
• Bluehost – Best web hosting overall, offers a suite of do-it-yourself SEO tools for small businesses to optimize sites and rank on search engines.
• Hostinger – Best cloud web hosting.
• Hostwinds – Best dedicated web hosting.
• Dreamhost – Best email hosting provider.

WIPO Copyright Treaty: In 2018, India became a member of the WIPO Copyright Treaty, granting the same legal enforceability to the DMCA as India’s existing domestic laws.

The business wants to gain attention; thus, its marketing team creates new connections on different social media platforms. The companies invite contacts to like their social media page, and they even link their social media pages to their website.

• Twitter: https://twitter.com/ananovacom
• Facebook: https://www.facebook.com/businesshostingjournal
• Tumbler: https://ananovareviews.tumblr.com/

Companies look to create links for their social profile pages from blogs, satellite domains, forums, discussions, and other social sharing sites. The business profile page of a company has all the details offered by the platform, like keywords, images, bio, information, and much more, to make it authenticated naturally where people connect with people, brands, and content. The companies invest in increasing followers and page likes.
The businesses take utmost care of their profiles available on different publisher websites like press, media, or reviews, and they link them appropriately on their relevant web pages. They ask the website owners to attribute correctly to get high-quality bio-links.

Linking Social Profiles Pages From Blogs

Professional blogs naturally attract a lot of links and external references. The companies place powerful, high-authority social profile page links within the content and leverage the web profile network. It works and does heavy lifting even with ‘no follow’ links from comments, wikis, or other social platforms on the web.

A decade ago, backlinks from dozens or hundreds of sites took the website to the top rankings. Although it still works, businesses rely more on social media for branding, advertisements, and stakeholder communication—the business strategy is centralized across a few robust profiles. The links created through blogs, press releases, & forums shared on social profiles effectively impress followers and bring significant effect.

Almost all businesses are now available on social media platforms like Facebook, Twitter, Linked Instagram, Tumblr & YouTube. They keep enriching them with fascinating stories, information, discounts on their services or products, solutions for issues, and more. Social media is taking the role of search engines, and businesses firmly understand that people are heavily participating on these social websites. Gaining maximum involvement on social media has become more critical than earning external links.

Instagram: Make friends, Upload photos, and ask for comments

Business Social Media Profile

Businesses like to gain their profile brand names accurately and don’t want to use pseudonyms. Complete their profiles with photos, bio, videos, links, topics, tags, and whatever platforms offer to take full advantage. They share their social media platform links to their active contacts to follow & connect.

Weblogs: Web hosting blogs increase the chances of communicating and spreading information and news about products or giveaways and being noticed by hosting consumers. The business delivers content through individual entries or posts and builds community quickly. Niche Blogs are used for personal use, business, news, and networking. Bloggers share the blogging content on social media and closely monitor it to answer further queries and create interest.

Best Blogging Hosting Provider

• A2 Hosting: Best for Speed.
• InMotion: Best Blog Hosting for Affordable VPS.
• Bluehost: Best Blog Hosting for Beginners.
• Siteground: Best Customer Service.
• Dreamhost: Best for Site Upgrades.
• WordPress.com Hosting: Best for Affordability.
• Hostgator: Best for Small Businesses.
• Godaddy: Get your blog or online store online quickly

WordPress is an excellent choice for both personal and professional bloggers. The hosting consumer picks a descriptive blog name or buys a domain name and hosting. Install WordPress, theme or template, plugins, add-ons, and launch to start sharing with the world. It is featured with regular updates.

Different types of blogs created include:

• Ananova Hosting Review Blog: Provides web hosting company and services expert reviews & visitors comments. 
• Business Hosting Journal
• News-based blogs: Regular content sharing can potentially maximise media coverage.
• Guest Blog: Most web hosting companies share information as guest posts on well-known blogs to get media coverage. 
• Finance Blog
• Niche Blog like Linuxhost.net, adulthosting.org
• Fashion Blog
• Pinkcity Travel Blog
• Trendmixer Marketing Blog: The blog provides expert reviews and interviews to make content discoverable by hosting consumers seeking information on a topic.
• Health and Fitness Blog
• Mom Blog
• Food Blog
• Mozunk Lifestyle Blog

SEO needs to know how many people visited the website, demographics like sex, age, location, IP locations, see frequency, and much more. Analytical tools help them to access all the required information.

The SEO team runs several campaigns to increase the website performance and drive traffic. They want accurate data to track the movement or activity effectiveness to operate in the right direction and make decisions.

Google Analytics

Provides reports on how many people visited the website, the referral website, their time on it, different pages they navigated, and where they clicked. Google collects website visitors’ data on its servers, but before that, it provides a JavaScript code that web admin need to place before closing the section.

analytics.twitter.com

Map your success with Twitter analytics reports with high-level statistics tracked from month to month. Furthermore, Twitter provides spotlights of top-performing Tweets & introduces the user to the influencers in the network. It allows users to monitor what people say about the issue by keyword searches or mentions of the campaign’s Twitter username. A user can track message replies and keyword searches by hashtag (#), making relevant posts more straightforward to find. The analytics help to understand how to grow a business, which content Twitter members are showing interest in, and which content Twitter members are retweeting, liking, and replying to for every Twitter activity.
https://analytics.twitter.com/user/ananovacom account home

Other Tools

• HootSuite has built-in analytical tools to track how many people quote or reply to Twitter posts.
• AWStats is open-source and is installed on a web server to track website visitors. AWStats plugin runs with AWStats to generate more readable reports.
• ClickHeat is an open-source web application that visualises website visitors’ clicks. It lets the web admins know the interesting & compelling parts of a page.

Every business wants momentum to increase its sales, brand, and customer loyalty. Social media provides a platform to reach service or product consumers, and companies utilize it to run their promotional campaigns. Monitor & insights & analysis allow the business to identify the top content they reschedule or repurpose to run again. The ultimate goal of a company is to increase brand exposure. The marketing team plans the stories involving 5W & 1H (Who, What, When, Where, Why, and How), showcasing an ideal audience and enforcing brand value.

The campaigns drive traffic to the website landing page, delivering compelling information or content the audience cares about. The landing page keywords, description, title & content must match the stories posted on social media, as people come to them after finding them attractive and wanting to learn more about them.

Analyzing the campaign involves anticipating customer responses and adjusting accordingly. The business remains ready to respond to customers’ expected questions or queries. The previous campaign’s outcome helps improve and make the next campaign robust.

The business collects valuable data from your social media channels and draws actionable conclusions. They collect data from previous posts’ social media audit, which includes interactions with followers, impressions, engagement, clicks, or traffic. The campaign performance is analyzed to match the objectives or goals. The key metrics evaluate the performance and optimize with demographic insights.

Ananova.com’s social media platforms include:
Twitter: https://twitter.com/ananovacom
Facebook: https://www.facebook.com/businesshostingjournal
Tumblr: https://ananovareviews.tumblr.com/
The Ananova team coordinates efforts to meet its business goals using the above media, i.e., to get feedback or comments on web hosting review pages & hosting or AI-related articles.
The content team prepares articles daily, updates the latest news or updates on hosting review pages, and then shares them on social media. The research, content developers, and marketing teams reinforce Ananova.com’s goals to deliver current, unbiased, comprehensive web host reviews and reports. The content is focused & targeted for hosting consumers. The research team measures visitors’ perceptions, attitudes, and behaviour toward such content. The research report provides in-depth, real-time, data-driven tracking, social media sentiment analysis, and honest user commentary focused on its singular business goal. It empowers individuals, web developers, and businesses to make educated buying decisions when researching web hosting solutions.

The traffic and comments received on different web hosting providers’ review pages help the Ananova team measure the overall brand engagement of listed hosting companies. Ananova lists the positive-rated companies on its various keyword-oriented pages to help them drive sales directly.

The biggest challenge observed is to invite the hosting consumers to post reviews or comments on the hosting provider’s review page for which they have experienced services. As all the hosting consumers don’t share their experiences, the review pages may lack direction; thus, the experts review hosting companies to help customers distinguish facts from hype and subjectivity and accurately compare their options.

The content or SEO strategy involves creating & disseminating content. Many third-party backlinks are made to endorse the site they are linking to, on which search engines keep an eagle’s eye. The SEO or marketing team looks towards targeted content promotion and tries to get the content ahead of a large target audience. They run brand mention campaigns, do guest blogging, link building, and develop skyscraper content. The editorial, relation-based, acknowledgement, free-tool, badge, comment, or press release backlinks are valuable. They represent a ‘vote of confidence from another site, and search engines infer that content is worth linking to and surfacing on a SERP. The web admins ask the friend’s website for backlinks, contact industry publications and websites, repurpose their content, appear as podcast guests and write high-value comments on third-party websites. Most web admins find re-creating the content for broken links an excellent tactic to link a no longer live niche.

The keyword gap analysis identifies the niche keywords for which the site’s competitors rank well. The backlinks are essential for SEO organic search performance, as they align with Google’s original PageRank algorithm.

Hence, the web admin must perform a link audit to check on ‘unnatural links,’ as search engines treat them as unethical activity and wipe out SERP rankings. The SEO team must contain a strategy to determine the website backlinks, identify the bad ones, and have a procedure to deal with them. Google provides the list of backlinks in the Google Webmaster Tools for a manual review.
High-quality backlinks help in the SERP ranking, but they can backfire if they are toxic backlinks. The other tool, SEMrush, evaluates the site in 3 to 8 minutes and reports the hazardous links for the site’s health.

Each link has its strength; the Ahrefs Site Explorer tool provides all such metrics to web admins. The tools help the marketing or SEO professional link building, keyword research, competitor analysis, ranking tracking, and site audit. Before the site gets penalized, a web admin must figure out all such bad backlinks and get rid of them or remove them. The site auditing features are more comprehensive and more accessible to use.

Analyze the naturalness of the Linking Page through an In-Depth Backlink Analysis. The SEO team must always look for editorially earned links from a high-authority, relevant, reputable website with a similar niche and trusted by searchers all over the Internet. The links are placed within a pertinent topic content with a specific sense. They must avoid links from the side with low authority or ‘spammy’ sites. The tools above help identify the toxic backlink that breaks the search engine guidelines. The above tools help identify the toxic backlink that violates the search engine guidelines. These tools are links and checkers & score 0 to 100, with 0 being good and 100 being harmful to these backlinks. The web admin gets alerts if the website gets backlinks from a compromised website, malware, ransomware, link farms, or paid links. Furthermore, the web admins must avoid Sitewide Footer or Sidebar Links, Private Blog Networks (PBNs), Non-Relevant Reciprocal Link Exchanges, link wheels, black hat links, Sponsored Posts Without Full and Proper Disclosure, Profiles on Low-Quality Directories with no Editorial Control, Spammy Blog Comments, or other safety risks.

Remove Back Links

Contact the site owner with a removal request letter.
Create and submit a ‘disavow’ file to Google to ignore those links. Many publishers identify low-quality “spammy” links and disavow them, believing they can cause a site to lose rankings. Google never recommends this practice and says it is not necessary.

A pay-per-click online advertising platform allows most startups or SME advertisers to display their ads on Google’s search engine results page. Businesses pay to get their advertisements ranked at the top of the search results page based on the keywords they want to target. It’s a great marketing strategy for business owners to show a business ad at the very moment when people search for a type of business. Google ads show at the top and bottom of a search results page. The ads look almost identical to the regular search, with only the tiny word “Ad” in green. When searching for a term or phrase on Google, the relevant ads are displayed based on keywords and a high page bid.

A hosting company wishing to advertise its business with Google AdWords has to go to the Google AdWords website (https://ads.google.com), find the “Get started now” button, and sign up with the Google AdWords account.

• Click the “Create your first campaign” button.
• Select your campaign type and name.
• “Search Network only” option
• “Include search partners.”
• Choose the geographic location where the company likes ads to show, how large or small a geographic area they want to target by choosing whole countries, regions of
• Countries, states or provinces, cities—even U.S Congressional districts. Also, they can select custom-designated geographic areas, such as latitude-longitude coordinates or the radius of a set number of miles or kilometres around a specific address
• Choose your “bid strategy;’ and select your daily budget.
• Change the default “Bid strategy” to “I’ll manually set my bids for clicks.
• “Set up a budget, which is the maximum that Google is authorized to charge daily.
• Select Payment Options: “You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments). Some businesses are also eligible for a Google credit line (monthly invoicing).”
• Choose Network and Keywords.
• Click “Save and continue.”
• Create your first ad group, and write your first ad.
• Include keywords in the headline, which is limited to 25 characters. Use abbreviations or shorter synonyms wherever needed. The second & third line allows 35 characters each. The 2nd line defines hosting plan benefits, followed by features or offers on the fourth line. Google provides a separate field to display a URL right below the headline. It must be the same as a domain name but doesn’t necessarily be the specific landing page.
• Insert your keywords into the keyword field. Add plus signs (+), brackets ([ ]), and quotes (” “) to see precisely how many searches of each type a company gets. A hosting company can dump hundreds or thousands of keywords in, but it’s suggested to start with a handful of important ones.
• Set your maximum cost-per-click: Set your maximum price-per-click now (called your “default bid”). It’s recommended to start with low-cost keywords so that many people see the ad.
• Enter your billing information: The ads will start showing after payment confirmation.

The most enticing factor is that the company only pays if the advertisement link is clicked, which means it clicks on the ad if someone is searching and is interested enough. The cost per click of an ad depends on how much a company bids on specific keywords. This cost greatly depends on whether you are in a market where many other businesses are willing to pay a high price to rank on a particular keyword. It is suggested that companies use keywords strategically, keep the copy concise and precise, and always include a call to action. The hosting companies advertise on Google to create brand awareness for a new product and drive product or service sales.

Ad Types

• Standard Text Ads – Now Called “Expanded Text Ads” (ETAs)
• Responsive Search Ads (RSAs)
• Dynamic Search Ads (DSAs)
• Image Ads
• App Promotion Ads
• Video Ads

Google says that responsive display ads get the most reach of all types.

A hosting company sets a marketing budget in its marketing strategy and planning. Most hosting providers set the Google Ad marketing budget and the maximum daily budget they are willing to pay for ad clicks. The Adwords dashboard provides information on how many people see that ad, how many people click and how many take action. A competent marketing team keeps track of ad performance, how many people clicked, and how much sales are done. Adjustments in ads or landing pages are made quickly to run a successful campaign.

Google uses a combination of these three primary factors to determine when an ad shows on the results page:

• Bid: The price a company is willing to pay for a click on its ad against other bidders on keywords, and the people search for keywords or Phrases on Google.
• Quality and relevance of the ad: A landing page must have a lot of exact keywords that a company is bidding on the ad itself.
• Landing page experience: The page where visitors are redirected should have the same content and keywords as the ad.