As the Internet has grown over the past few years, so has the importance of websites. Whether in the form of a blog or for social networking, everything has a website. And not just one or two but more than a hundred thousand websites. The demand for web hosting services is only increasing.

Affordable Hosting: An Overview

Instead of opting for expensive or cheap web hosting providers, most people are looking for companies that provide all the services and have highly affordable packages. Small-scale businesses mostly use affordable hosting. Hence, most will opt for either Shared hosting or Linux hosting. Large-scale companies will mostly opt for dedicated hosting.

Difference Between Cheap And Affordable Hosting

While affordable and cheap web hosting are similar, they are very different, too. Cheap web hosting includes the lowest price, considering that is the only element they have to offer. Also, the plans of these companies will not always be reliable. The goals of an affordable web hosting company are made to suit the user’s user’s budget. People feel that cheap web hosting companies are economical but not up to the mark.

Features of Affordable Web Hosting

Affordable hosting is inexpensive and flexible. Like any other type of hosting, any cheap web hosting plan will include the following features:

• Uptime- Uptime is the amount of time the server runs. A web hosting company that offers an uptime of 100% or 99% is more reliable than others.
• Disk Space- This space can store data on a web server. This depends on the type of website you want to create. Many companies provide unlimited disk space at affordable prices.
• Emails- An email service allows you to create email addresses that include your business’s name. Some hosting companies provide a limited number of emails, but others offer unlimited emails.
• Free Data Backup- This is important in disasters like server errors. Hosting companies need to provide data backup for this purpose.
• Customer Service- Clients need customer service 24*7 in case of difficulties. It makes the client feel more satisfied with the hosting company. It makes them think that the company will help them in all situations.

Advantages of Affordable Web Hosting

According to SiteGeek.com, the advantages of affordable web hosting are:

• Fast and quality customer service by real people
• Host unlimited domains
• Unlimited MySQL database
• Host thousands of WordPress install
• Unmetered email address

Cloud computing is a technology where applications are deployed on immutable servers, which increases performance and reduces time spent with long differences. Cloud computing, referring to the related term, ‘public cloud’, delivers computing as a service rather than a product. It enhances manageability and requires less maintenance by adjusting resources which meet varying industry demands. This service hides many complexities of running background tasks like Amazon web service Lambda. The market share of cloud computing is expected to exceed $59 billion in 2015.

The classification of Cloud Computing services can be done in three parts:-

• Software as a service (SAAS): The SaaS web delivery model eliminates the need to install and run an application on an individual server. With the SaaS model, maintenance and support can be streamlined because vendors manage Applications, Data, storage, Middleware, virtualization, and everything. e.g.Microsoft365 and GoogleDocs.
• Platform as a service (Paas): These services are used to access from a web browser. PaaS providers host hardware and software infrastructure, and businesses rely on them for critical services. Salesforce.com is a familiar PaaS provider providing Customer Enterprise relationship management. IT teams do not need to purchase and set up servers from scratch; data can be accessed from the provider’s server. This can raise security and data leak threats, but these risks can be mitigated by choosing a host with security accreditation and correctly applying data encryption techniques. PaaS providers offer Managed Linux and Windows OS, which allows more resources for development and fewer for maintaining or configuring the operating system.
• Infrastructure as a service: Virtualized resources are provided over the Internet in this service.IaaS providers host hardware, software, servers, and user applications and handle the task of resilience planning. It automates administrative tasks and policy-based services. Although IaaS is similar to PaaS, the difference is that there is more control over the operating system here.

As with growing industry demand, Many stalwarts of the hosting industry have started providing Cloud hosting services. Some top cloud hosting providers are:-

Company	Arvixe	ZipCloud	Site5	JustCloud	Siteground
Uptime	95.33%	100.00%	98017%	100.00%	99.90%

Lock-in: The biggest Concern:-

Cloud services enable building large infrastructures from micro-services without worrying about underlying communication and infrastructure between them. The core concern while adopting these services is lock-in to a specific provider.

• Even if we build infrastructure over the standard framework and tools, we have to go through transferring data and changing DNS.
• Some services bound their customer to code-level lock-in, which requires them to build applications in a specific way that is tightly integrated into their infrastructure and tailored to their system. e.g. Google App Engine.
• Some services like Amazon web service Lambda provide architectural lock-in but less code lock-in. In the first iteration of Lambda, we have to write the node.js functions, which are invoked either by an API or specific events. This can lead to hundreds of small parts. The hurdle is that we can’t run those functions on another provider system. Building our system around them is required to make them run, which generates high architectural lock-in.

An architecture oriented on micro-services, built on technology that can be used on various providers, can offset many trade-offs. Making on top of the service initially and moving parts of the service to somewhere else for better control may be the approach, but it requires a different approach.

How your business is getting impacted:-

• One of the most significant advantages of the Cloud is that it is offsite and remote hosting, preferably used in Content distribution networks (CDN). These CDNs can improve user experience for mobile and web applications and content.
• On cloud hosting, the user is supposed to use dynamically allocated resources. A dedicated resource can be provided on demand by the customer. Consequently, the hosting provider can render various hosting packages that satisfy varying industry needs, and the user pays only for the resources he has used.
• It increases resiliency and enables offsite backup at distributed data centres at different locations, establishing the DRBC (Disaster recovery and business continuing) platform.
• No cloud provider is the same. Each one offers different sorts of packages. To find out which fits the best, you must analyze use cases. Choose the hosting provider which best suits your IT needs.

As the Cloud is dominantly adopted in the market, it is also unravelling some critical technical challenges for the industry:-

• The different platforms of the Cloud cannot be compared relatively due to the lack of a standard methodology to measure capability.
• Performance cannot be assessed throughout the life cycle of infrastructure.
• SLAs (Service Level Agreements) are based on availability instead of capabilities of service provided.

CLoudQos is the first solution addressing the entire cloud system’s requirement by providing enterprises, hosting providers and cloud service providers the data, ensuring they select the best cloud service.

There could also be some criteria for selecting a cloud provider:-

Geographical aspect: While purchasing the Cloud, you should ensure where the physical data centre is located. Data centres in another country or region may fall and abide by the jurisdiction of that area.

Storage: Storage technology is also a significant concern when opting for the Cloud. It would be best if you asked your provider for the storage technology they are using. Is it redundant? If it is, then how are they going to encounter disk failures? Moreover, check for SSDs (Solid state drives) to see if they are available.

Issue with Hypervisor: You should enquire about the hypervisor being used. Many applications are supported for only compatible hypervisor. Some hypervisors also provide features that can protect the server even if the host is running fails. If you are moving your hosting to another provider, the existing service should be checked to see if it is available.

Network Connectivity: Network Connectivity may also be a crucial topic to check on. If the provider has more than one uplink to provide the connectivity, it will be helpful during the outage. Along with network uptime, it is also worth considering the bandwidth charges often hidden in the hosting price.

Support: While taking hosting, it is necessary to get acquainted with the asset provided, whether it is an email or a phone helpline. If your service runs 24/7, ensure that the provider gives 24/7 support. You may also check if the provider is a member of bodies or code of practice. E.g. SSA certification body.

Whether it is impossible to conduct a questionnaire, asking for essential things before taking service on a lease is recommended, which can prevent you from falling into a more significant loss.

Virtual Private Server

A virtual private server (VPS, also called Virtual Dedicated Server or VDS). It is a method of partitioning a physical server computer into multiple servers. Each has the appearance and capabilities of running on its dedicated machine. Each virtual server can run its full-fledged operating system, and each server is independently rebooted.

Suppose you are unsatisfied with the shared hosting services but cannot afford the price of dedicated hosting. In that case, you should switch to VPS Hosting because it allows you to access all the features of dedicated hosting at the minimum cost. VPS provides an outstanding balance for your website because it bridges shared and dedicated hosting. A web developer or hosting reseller can profit significantly by awarding VPS hosting to all your clients.

Host your e-commerce site or corporate portal on reliable and robust Linux Virtual hosting plans.

Best VPS Hosting Providers

Advantages of Virtual Private Server

• Best Performance and Security: The client gets full root access and tools to gain control over virtual space with dedicated resources

• Secure, Stable, & Robust: The client can also secure the VPS account by installing security firewalls and custom-built tools. However, most providers provide both unmatched security at both application and network levels. This makes the mission-critical site and IT assets free from hassles and vulnerabilities.
  Security is the most critical issue with any website. Each VPS has its own system files, so your data is safe from other accounts. Another person cannot detect your online presence and cannot affect your operations. The main advantage is that your website is never affected by other VPS accounts.

• The client gets a copy of the operating system, Apache, and DNS server and runs independently from others.

• Reboot server anytime

• Scalable and flexible: Resources available as you get in dedicated hosting. It provides guaranteed CPU, memory, and network resources.

• You do not need to pay any extra cost for these features.

• Install any application compatible with OS because you get full root access.

• Scalability is another crucial benefit of VPS hosting. A client can upgrade the VPS plan by adding resources like RAM and space during runtime. You can upgrade to a dedicated server with available files and applications transfer.

• Cost-Effective: All clients of VPS hosted on the same server share the cost.
• Hassle-Free: The client is free from maintenance, server management, monitoring and network downtime. These are done by the service provider. VPS provider has all necessary provisions, multiple telecommunication networks, and IT components for better business functioning. Choosing a VPS host that manages and owns the centre maintains N+1 redundancy and offers SLA on network availability with competitive security modules.

Technology – Virtual Private Server

• Virtuozzo: Multiple users isolated on same physical server
• KVM:  A next-generation technology that can run an isolated copy of the OS of choice and offers an open selection of operating systems, high performance, and higher security.

Customers – Virtual Private Server

• Organizations running customized applications

Managed Virtual Private Server

•  It offers a deeper level of management by full-time system administrators.
• Provider maintains and resolves all the issues. Hence providing greater security.

Advantages Of Dedicated Server Hosting

• Dedicated Server hosting requires a significant upfront payment.
• Maintenance requires technical expertise.

Target Customers: Small and Medium Size Companies and some large IT businesses

Virtual Private Server More Secure than Shared Hosting

A VPS has a more robust file system and is not shared. In Shared Hosting, there is only one file system and hackers, once broken into, can accessss to all the sites.

As we all know, running a WordPress-based website is often a pleasure, enabling you to focus on content and build relationships with readers and other websites.

Half of the WordPress sites out there are self-hosted, which means that the WordPress administrator carries the share of responsibility for a secure installation. Out of the box, there are several ways that WordPress security can be tightened down, but only a fraction of sites do so. This makes WordPress an even more popular target for hackers. Its popularity for being used globally on millions of websites is a significant threat, as if an exploit found on one can be replicated on thousands of sites.

However, not everyone on the web is as friendly as you. Somewhere out there is a list with your blog’s name, where it sits, waiting to be targeted by hackers. When they get around to your blog, they’ll try various tactics to gain access to it, perhaps to sell legal drugs or infect your visitor’s computers with malware.

Here is a list of top WordPress Security vulnerabilities:

1. SQL Injection & URL Hacking

WordPress is a database-backed platform that executes server-side scripts in PHP. Both of these characteristics can make WordPress vulnerable to malicious URL insertion attacks. Commands are sent to WordPress via URL parameters, which can be abused by hackers who know how to construct parameters that WordPress may misinterpret or act on without authorization.

SQL injection describes a class of these attacks in which hackers embed commands in a URL that trigger behaviours from the database. (SQL is the command language used by the MySQL database.) These attacks can reveal sensitive information about the database, potentially giving hackers access to modify the actual content of your site. Many of today’s website defacement attacks are accomplished by some form of SQL Injection.

Most WordPress installations are hosted on the popular Apache web server. Apache uses a file named .htaccess to define the access rules for your website. A thorough set of rules can prevent many types of SQL Injection and URL hacks from being interpreted.

2. Access to Sensitive Files

WordPress install has several files that you want unauthorized persons to access. These files, such as the WordPress configuration file, install script, and even the “read-me” file, should be kept private.
As with preventing URL hacking, you can add commands to the Apache .htaccess file to block access to sensitive private files.

3. Default Admin User Account

WordPress installs include an administrator user account whose username is “admin”. Hackers may try to log into this account using guessed passwords.

Any element of predictability gives hackers an edge. Instead, log into WordPress and create a new user with an unpredictable name. Assign administrator privileges to this user. Now delete the account named “admin”. A hacker must now guess the username and password to gain administrator access, a significantly more challenging feat.

4. Default Prefix for Database Tables

The WordPress database consists of numerous tables. In many WordPress installs, these tables are named with a default prefix that begins with “wp_”. For hackers, the ability to predict anything can provide an extra advantage.

An easier way to change table prefixes for an existing WordPress installation is by using the Better WP Security plugin. This plugin contains several defences, including some discussed elsewhere in this article, with a simple point-and-click interface to change your table names to include a randomly generated prefix.

5. Brute-Force Login Attempts

 Hackers often rely on automated scripts to do their dirty work. These scripts can make numerous attempts to log into your WordPress administration page by trying thousands and millions of combinations of usernames and passwords.

A successful brute-force attack against a strong password effectively becomes impossible with these limits because the hacker can never try enough variations (or, instead, it would take many years of continuous attempts).

Two WordPress plugins that let you enforce a login limiter are Limit Login Attempts and Better WP Security.

6. Backdoor planted in third-party extensions

(September 2019) The hackers are modifying the code of existing old plugins to include fake malicious components. Also, I used automated tools, generated plugins, and laced it with an arbitrary payload, such as a reverse shell. The attackers maintain a grip on the new site through the backdoor planted in third-party extensions.

WP-VCD, today’s most massive WordPress hacking operation, infects websites with boobytrapped pirated themes and plugins from their site’s network. They offer free downloads of commercial pieces which contain WP-VCD infections. The hackers put keywords and backlinks to the victimized websites to improve the ranking of their distribution sites. They insert ads, which open as popups and redirect visitors to the malicious sites.

Website security company Sucuri discovered the fake malicious WordPress Plugin. The legitimate software ‘wp framework’ is cloned and altered for nefarious purposes like maintaining and gaining authorized access to the compromised servers or site environment and mining cryptocurrency. The plugin development stopped in 2011 but still has 400 active installations. The cloned plugin allows hackers the executive permission to run a command at the server level. Furthermore, it has code to run a Linux binary to mine cryptocurrency.

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WordPress is the most prominent content management system in the online world. Although WordPress, from its start, saw the sorrowful picture of denunciation. But within a few fractions of time, WordPress was adopted by plenty of brands that gave new heights to famous content management.

The open source feature exposes WordPress to hack attacks; hereafter, web admins were bound to consider WordPress security issues a severe matter. Secure WordPress removed the display of or access to information, folders, and protocols that may be more likely to be used by hackers than site admins.

The first and foremost requirement of any WordPress website is its security. Due to outdated core files and plugins, a website becomes much more Prone to hackers as obsolete files are easily perceptible. Therefore, WordPress Security is an important task and has to be followed in any case. Generally, WordPress attacks are caused by plugin vulnerabilities, weak passwords, and obsolete software. WordPress Security will hide the places where these vulnerabilities reside and thus prevent the attackers from knowing much more about the site and keeping them away from sensitive areas like login, admin, etc.

Hardening WordPress is not complicated or complex; It just requires that we be well-versed as web admins/mistresses and understand our exposures and how to minimize our risks for running WordPress on our website. In other words, Hardening WordPress means securing WordPress from external attacks.

WP Security Scan checks WordPress Security Vulnerabilities and suggests corrective actions such as:

1. Passwords
2. File permissions
3. Database security
4. Version hiding
5. WordPress admin protection/security
6. Removes WP Generator META tag from core code

SQL injection is a code injection technique that exploits WordPress Security Vulnerabilities occurring in the database layer of an application.

>>> Next Page – Solve WordPress Security Issues

Process of implementing a Web site

Building a website and the process included in creating and designing a website are called the web designing process. The web designing process is nothing but a step-by-step process of website designing. The Web site design process is nothing but planning and creating a website design. A web design process is a documented website design outline and the completion of the web design project. The web designing process is the division and categorization of work.

When building a website, there is a process that most designers use. This process covers everything from deciding on a website to making it and putting it live. While all the steps are essential, the amount of time you spend on them is up to you. Some designers prefer to plan a lot before building, while others spend little or no time on marketing. But if you know the steps, you can decide which ones you don’t need.

The points that should always be remembered:

What is the PURPOSE of a website?

Knowing the website’s purpose will help you set goals for the site and help determine your target audience. Goals are helpful for most websites as they enable you to measure how the site is performing and whether it is worth expanding and improving.

Start PLANNING the website design.

Your design plan should include:

• Details about the information architecture
• The planned structure of the website
• A site map of the pages to be designed and built
• And technical details like whether scripts or Ajax will be used and whether a server-side language like PHP will be used.

After planning comes the design part of the website:

This is where most of us start having fun with the project’s design phase. While you can jump into your editor now, I recommend you remain outside it and do your design in a graphics program or even on paper first.

Create the Site CONTENT:

Content is what people come to your site for. This can include text, images, and multimedia. By getting at least some of the content ready ahead of time, you can more easily start building the site. Your website must have rich text, quality graphics, and multimedia.

Start building the website:

If website designers have done an excellent job planning and designing a website, then building the HTML and CSS will be easier. And for many of us, this is the best part.

• HTML is the basis of your website; if you learn nothing else, you should learn HTML.
• CSS: Once you know HTML, CSS helps you create your planned design. And CSS is easy to learn.
• CGI
• JavaScript
• PHP
• Databases

Testing your website is critical both throughout the building phase and after you’ve gotten it built. While building it, you should periodically review your pages to ensure your HTML and CSS work correctly.

The best websites are changing all the time. The owners pay attention to them, add new content, and keep the existing content up-to-date. Plus, you will probably want to redesign to keep the design up-to-date.

PROCESS OF IMPLEMENTING A WEBSITE

Before discussing the process of implementing a website, we need to understand the following terms or definitions for implementing a website. First, let’s look at the purpose of a website.

What is a website?

When we talk about the website, we can say it is a web page collection. The web pages are related to the topic on which our website is based. The content it comprises can be in the form of text, images, video, audio, etc. For hosting a website, we need at least one web server, accessible via a network such as the Internet or a private local area network through an address, just like we have lessons for different places in a similar way a website has its internet address known as Uniform Resource Locator (URL).

Uniform Resource Locator

The URLs of the pages are managed in a hierarchy. However, hyperlinking between them conveys the reader’s perceived site structure. It guides the reader’s navigation of the site, which generally includes a home page with most of the links to the site’s web content and a supplementary about, contact and link page.

To implement a website, we must first design and learn how it is done. Let’s take a look at it.

Web site Design

To design a website, a user must cover the following aspects or areas: interface design, user experience design and search engine optimization. The method involves what the visitor sees on your website. There are various templates, known as website templates, that are web pages designed by professional web designers and sold to others for their use. They generally have dummy content used as a placeholder so you can see what the final page will be like. It is a straightforward way to create a web page. So we can either use the pre-defined templates or give them to the professionals to design them according to our needs for implementing a website.

Web Site Title

Our website should have a name or title representing the theme or the essential content. This is known as Web Site title. The Web Site title appears across the top of every site page. The Web Site title might be your company or organization’s name, a brief introduction of the site, or a combination of the two. It is an essential piece of

information for search engines in ranking your website, so it can be a good idea to include the better keywords for which people may be searching as part of your website’s title- subject to what will fit well in the display.

If you cannot design your website, various website designers in the market are the architects of your website and implement their designs through programming. The most important task of a web designer is the creative design of web pages. Designers tend to be excellent in working with graphics software, like Photoshop and languages like javascript, which can animate graphics. Depending upon the client’s needs, a web designer may also write content for pages, though sometimes they merely edit and program content that clients provide.

Now, in implementing a website, after we have completed the web design, web title, and URL part, we need a space for our place on the Internet, provided by web hosting services.

What is Web Site Hosting?

Web hosting is an Internet hosting service that allows our website to be accessible via the World Wide Web. Web hosting is provided by companies that provide space on a server owned or leased for use by clients, as well as Internet connectivity, typically in a data centre. Web hosting companies can also provide data centre space and connectivity to the Internet for other services located in their data centre, called collocation.

The steps mentioned above should be considered by a user when discussing how one can implement a website.

The dedicated web host is one of the numerous hosting options available. But the reason to select the proper solution should be well ascertained beforehand.

Dedicated Web Hosting: Best Dedicated Solution

Dedicated, as the name suggests, is when the client has a site hosting option with one server only. The web host is responsible for maintenance and hardware issues; space is leased to the customer. The customer has the liberty to install various apps and can have tons of traffic without downtime issues. Dedicated web hosting also grants the client more choice, access, and power, as security is of no concern.

Best Dedicated Solution

• Cost-effective: Provider offering dedicated servers at a very reasonable and affordable rate.
• Best Hardware: Prompt hardware replacement if something goes wrong
• Cater for the user’s needs

Best Dedicated Hosting Providers

Dedicated Web Hosting: Features

Some advantages of choosing reliable web hosting include:

1. Flexibility: Users can use the server for scores of needs as long as it is within the bandwidth, memory and hard drive limits. Choose an operating system and security software like firewall, anti-malware, and anti-virus software.
2. Control: Dedication involves no sharing, so the user has more power. Root access is provided for complete control.
3. Features: The hosting package provided by different hosts is a mix of distinct elements. Some provide minimum add-on services, some supply scripts, spam monitoring, cPanel and e-commerce solutions.
4. Stability: Better monitoring and redundancy measures are available. There is no resource sharing, so there is no risk of worrying about others’ practices affecting the site.
5. No Downtime: No network glitches, hence almost 100% uptime. Online Business prestige and image largely depend on it. Faster connectivity and easy management of massive site traffic are the main advantages.
6. More storage is based on a plan. A user has total control of a server.
7. Sites hosted on dedicated servers are safe, and hackers find it difficult to hack.

Managed Dedicated – Best Dedicated Solution

The hosting provider handles all the management, updates, security patches, and issues. Business owners are free to devote time and resources to their core business.

Hosting provider company hires professional, well-experienced experts to monitor and manage the issues. Per the Service Level Agreement, they optimise the server for performance, high availability, and security. It also provides end-to-end network management and maintenance support for locations worldwide.

A managed server has features, including the choice of OS, routing equipment, network connectivity and complete administrative control.

Managed Level Agreements typically provide equipment procurement, provisioning and installation, and network monitoring and management.

Managed Hosting is best for high-resource (power, space, and bandwidth) consuming websites. It is a bit expensive but reasonable, as the provider takes complete responsibility. Hassle-free, complete peace of mind and wisest choice.

Managing Dedicated Server via Control Panel – Best Dedicated Solution

A proprietary control panel technology enables even the inexperienced administrator to quickly set up and maintain sites on a server. It comes with a supplementary suite of features and services. An intuitive and user-friendly user interface is provided for application and database management. Resolving the complexity of managing through command prompt.

Dedicated web hosting is significantly more expensive than shared Hosting. To take advantage of reliability, one must have a skill level to efficiently use resources. Hiring technicians makes it a costly solution. It is profitable for website owners with favourite sites. Some hosts offer managed services for an extra cost. The best-suited Hosting is selected after determining particular needs, skill levels, and resources.

Cons of Dedicated Hosting Servers

1. Not all can afford to have dedicated Hosting. Sites with tons of traffic reap the benefits from this Hosting. A dedicated server will likely cost over $ 100 per month, but shared servers can be let out for under $10.
2. For those with no knowledge about managing servers, dedicated Hosting may pose a problem. The user handles firewalls and maintenance unless a managed server is opted for, which usually costs extra.
3. Diagnosing problems is equally tricky, along with finding solutions.

Conclusion – Best Dedicated Solution

Shared Hosting is far cheaper and easier to manage than a dedicated one. Before taking up a dedicated plan, regular and expected site traffic is ascertained. The amount of content, a few pages or a collection, should be expected. Shared Hosting is not the right choice if various resource-intensive apps and processes are expected. The dedicated server calls for remarkable technical know-how to run successfully; even ascertaining what is needed from a managed server requires some technical knowledge. Budget and capital disposal considered. The user is acquainted with the power, control, and freedom requirements regarding website hosting.

Web hosting services seem to have several similar-looking offerings. Most include disk space—preferably unlimited, unlimited monthly data transfers, sufficient RAM, e-commerce options and 24/7 customer service.

First-time webmasters and small trading start with shared hosting before being dedicated to ascertaining business needs and resource requirements.

Your Web server’s Secure Sockets Layer (SSL) security feature utilizes a technique known as public key Encryption to shield the session key from interception during transmission.

Public key algorithms use two different keys: a public key and a private key. The private key is held privately by the key pair’s owner, and the public key is distributed to anyone who requests it. If one key is used to encrypt a message, the other key is required to decrypt the message.

Digital signatures and digital envelopes are produced using two different but related processes. Creating a digital signature involves using the sender’s private key, whereas creating a digital envelope uses the intended recipient’s public key.

Digital Signatures Authenticate Authorship

Digital signatures are used to confirm authorship, not to encrypt a message. The sender uses their private key to generate a digital signature string bundled with the news. Upon receipt of the notice, the recipient uses the sender’s public key to validate the signature. Because only the signer’s public key can be used to verify the signature, the digital signature proves that the message sender’s identity is authentic.

Digital Envelopes Encrypt Messages

Digital envelopes are used to send private messages that can only be understood by a particular recipient. The sender encrypts the message using the recipient’s public key to create a digital envelope. The message can only be decrypted using the recipient’s private key, so only the recipient can understand the message.

You can configure your web server’s SSL security features to guarantee your content’s integrity, verify users’ identities, and encrypt network transmissions.

Your Web server requires a valid server certificate to establish SSL secure communications. Use the Key Manager utility to generate a certificate request file. If you aren’t using Microsoft Certificate Server 1.0 to issue your server certificates, a third-party CA must approve your application and issue your server certificate. You can either forward your request file to the authority or use Key Manager to deliver the request to an online source. After you receive a server certificate file, use Key Manager to install it on your computer.

Data Encryption Techniques

Cryptography

Cryptography provides a set of techniques for encrypting data and messages to be stored and transmitted securely. Cryptography can achieve secure communications even when the transmission medium—like the Internet—is untrustworthy. Cryptography can also encrypt sensitive files so an intruder cannot understand them.

Encryption

• When a message is encrypted, an encryption key is used.
• To decrypt the message, the corresponding decryption key must be used.
• It is imperative to properly restrict access to the decryption key because anyone possessing it can decrypt all messages encrypted with the matching encryption key.

Public-Key Algorithms

Public-key algorithms use two different keys: a public key and a private key. The private key is kept confidential to the owner of the key pair—the public key is distributed to anyone who requests it, often through a digital certificate. If one key is used to encrypt a message, the other key is required to decrypt the message.

Digital Signatures and Digital Envelopes

Digital signatures and digital envelopes are produced using two different but related processes. Creating a digital signature involves using the sender’s private key, whereas creating a digital envelope uses the intended recipient’s public key.

Digital Signatures

Digital signatures are used to confirm authorship, not to encrypt a message. The sender uses their private key to generate a digital signature string bundled with the news. Upon receipt of the notice, the recipient uses the sender’s public key to validate the signature. Because only the signer’s public key can be used to validate the signature, the digital signature proves that the message sender’s identity is authentic.

Digital Envelopes

Digital envelopes are used to send private messages that can only be understood by a specific recipient. The sender encrypts the message using the recipient’s public key to create a digital envelope. The message can only be decrypted using the recipient’s private key, so only the recipient can understand the message.

Digital Certificates

Authenticity of Public Keys

1. The use of digital signatures and envelopes assumes that the identity of the public key owner used to encrypt or decrypt a message is established beyond doubt.
2. To guarantee the authenticity of public keys, Microsoft Certificate Server provides digital certificates as a secure method of exchanging public keys over a nonsecure network.

Certificate Authorities

A digital certificate is a set of data that completely identifies an entity and is issued by a Certificate Authority (CA) only after that authority has verified the entity’s identity. The data set includes the public cryptographic key tendered to the entity.

When the sender of a message signs the message with its private key, the recipient can use the sender’s public key (retrieved from the certificate either sent with the letter or available elsewhere in the directory service) to verify that the sender is legitimate.

Certificate Revocation Lists

Like most real-world forms of identification, certificates can expire and no longer be valid. The CA can also revoke them for other reasons. TheCA maintains a Certificate Revocation List (CRL). to handle invalid certificates. The CRL is available to network users to determine the validity of any given certificate.

Private communication on the Internet using Encryption

Personal touch on the Internet depends upon the ability to prevent anyone except the intended recipient from being able to read a message—even though anyone on the network might be able to intercept it.

The need for privacy and authentication over nonsecure networks requires some form of data encryption and decryption, otherwise known as cryptography, as part of a software security system. Cryptographic protocols employing certificates are designed to address these needs.

When a message is encrypted, an encryption key is used. To decrypt the message, the corresponding decryption key must be used. It is essential to properly restrict access to the decryption key because anyone who possesses it can solve all encrypted messages with the matching encryption key.

Encryption is scrambling information by applying a mathematical function, making retrieving the original data challenging for anyone other than an intended recipient. Central to this process is a mathematical value, called a key, used to scramble the information uniquely and complexly.

Your Web server uses the same encryption process to secure communication links with users. After establishing a secure connection, a unique session key is used by both your web server and the user’s web browser to encrypt and decrypt information. For example, when an authenticated user attempts to download a file from a Web site requiring a secure channel, your Web server uses a session key to encrypt the file and related HTTP headers. After receiving the encrypted file, the Web browser then uses a copy of the same session key to recover the file.

This method of Encryption, although secure, has an inherent drawback. While creating a safe link, a copy of the session key might be transmitted across an unsecured network. Therefore, a computer vandal intent on compromising the link only needs to intercept and steal the session key. To safeguard against this possibility, your Web server implements an additional Encryption method.

The use of digital signatures and envelopes assumes that the identity of the public key owner used to encrypt or decrypt a message is established beyond doubt.

A digital certificate is a set of data that completely identifies an entity and is issued by a Certificate Authority (CA) only after that authority has verified the entity’s identity. The data set includes the public cryptographic key tendered to the entity. When the sender of a message signs the message with their private key, the recipient can use the sender’s public key to verify that the sender is legitimate. The recipient retrieves the sender’s public key from the certificate either sent with the message or available elsewhere in the directory service.

Ever-Changing Online World and IT – As we all know, in today’s world, technology is changing frequently and continuously, resulting in a changing online world and IT. If we see the strategies, hardware, or software we used in our daily lives around 6-7 years ago, they are not even seen anywhere. Instead, they are replaced by the latest technology, software, and strategies. Almost every day, we see significant and minor changes occurring in the online world, as technology updates frequently and makes life easy and complicated for normal human beings, business people or entrepreneurs.

If we talk from a businessperson, today, the online business occupies a prominent position in the world and attracts a no. of people towards itself. To grow your business and prosper, constantly updating you with the latest technology and resources is essential.

For this, here are some relevant trends of online marketing that one should consider or pay attention to if one wishes to see their business continuously grow and succeed.

1. Content Marketing: It is not a new term for us. We heard about this earlier also as it was in the trend list of internet marketing since 2012. Content marketing is a technique or method of marketing which mainly uses content such as pictures, blogs, videos, webinars, audio, online books, etc., to attract highly targeted potential customers.
2. Social Media: We don’t go so much back. Only two years ago, Social media occupied an essential place in 2013. Since then, it has continuously grown. Social media helps you stay in touch, maintain a regular connection with your customers, and reach them in large no. numbersyond your expectations. But with this advantage, there is a limitation, and everything is not accessible to you, such as social media or social networking websites. If we talk about Facebook, they will say that if you wish to see your stuff, your business should pay for it. Modern Social media websites like Twitter, Facebook, and LinkedIn offer paid promotion programs. And soon, Google+ will also follow them. So, it is advisable for your business advertising to focus on social media as it helps you attract the maximum number of customers to your business.
3. Go Mobile: Mobile phones, again, the thing or equipment seen today, is in almost everyone’s hands, including children’s. According to the statistics, 91% of people use mobile phones, and 50% use them as the primary source of the web or the internet. In June 2013, according to Neilsen’s report, 61% of people in the US were using smartphones, which is more than a 10% increase since 2012. If we talk about India, almost 80% of people use smartphones, and now, the internet is a regular part of their lives. So, mobile is also considered an essential online marketing trend.
4. Video Marketing: Video Marketing is another method of marketing products and services, and since 2012, no online marketers have been using this technique. Organizations have created videos or demos showing people how to use products, services, and other things consumers want. The marketing of goods also helps generate maximum traffic and develop a list of emails.
   In 2014, Video Marketing was listed as one of the top digital marketing trends. Anita Loomba believes that to satisfy the customer, the message should be duly conveyed to them. If a video is used for the same, then it can prove ten times more efficient than other forms of content, and to develop access and share the videos on mobiles, apps such as Snapchat, Instagram, and Vine play an essential role. A platform for mobile ads has also been introduced and improved by Facebook.

Where is the website or data more secure on shared or Dedicated Hosting? The Web hosting company you opt for can be your best ally or worst foe. The excellent degree of service, and the technical support and responsiveness offered, can make your website reach its zenith, but you need to opt for the right Hosting to secure your site. Whether dedicated Hosting or shared one option is a difficult choice, and which option is safer for your site is a crucial subject matter. The willingness to share space might be easy and pocket-friendly, but whether it is fast or opting for a dedicated web server will safeguard your site against potential threats? These questions must be answered before you spend the money in your pocket when you pick up a web hosting service for your site. Potential threats to the Shared Hosting Now, with shared Hosting, the price is saved.

Aspects like technology, storage and bandwidth requirements play a significant role in determining the value of virtual Hosting. Free Hosting is also a likely feature in the shared hosting in return for displaying advertisements from the hosting company or with one of the sites with whicht you share the IP addresh. However, with Shared hosting, the risks are more. To begin with share,ing web hosting done unknowingly with Spam sites or adult portals can raise a red mark with the search engines. The Spam sites try to trick the search engines into giving them a higher rank, but all these actions can result in the ban of the entire IP address from the search engine index. To know more about the kind of sites that the Web Hosting company hosts alongside your IP address, go through the terms of service page and ask whether they upload different locations on the same server on a particular IP address.

The next issue on the shared Hosting is slow server response, which would not only make the sites respond slowly as the server is shared with other sites, but the hits will decrease as the site takes a longer time to upload. Now, the slow server response not only hurts the site promotion by frustrating visitors but can turn you into bad books of search engines as the pages take time to upload. The search engine spiders crawl by and tag you at the back of the pages or disown you for inadequate services. The server crashes are more in the web sharing as the hosting company limits the type of CGI scripts on their servers, and the poorly written script can get haywire too soon, too quickly, crashing the whole site in a moment. Own Your Home With A Dedicated Server With a dedicated server, the security feels more. Yes, the cost is a lot and sometimes not in favour of the low budget. However, with more fees, more features and benefits come into the picture. When you are the only company the Web Hosting provider has to serve, the standing line issue ends, and no more is the first come, first serve tag. The script running the site as per your requirement and instructions, so the crash chances decrease. The site runs faster as the server just needs to run your site with a reduced bounce rate, and the visibility on the search engine pages increases. For the server, it is easy to set up and handle FTP and SSL encryption as there is a dedicated server for your IP address.

The SSL encryption comes in for free, which safeguards your content. The bandwidth is allotted with no restrictions, as it is assumed that you would need a lot of bandwidth when you opt for a dedicated server. Keeping all these pointers in mind, one needs to opt for a Webhosting Service as the potential threat could not only take away your potential client from your competitors but also degrade you in the search engine ranking. So keep these potential threats in mind before opting for shared Hosting and a dedicated server.” width=”900″ height=”900″ />Where is the data more secure on shared Hosting or dedicated Hosting?

The Web hosting company you opt for can be your best ally or worst foe. The right degree of service,, technical support,, and responsiveness can make your website reach a zenith, but you need to opt for the right Hosting to secure your site.

Whether dedicated Hosting or shared one option comes across as a difficult choice, and which option is more secure for your site is a crucial subject matter. The willingness to share space might be easy and pocket-friendly, but whether it is closed or opting for a dedicated web server will safeguard your site against potential threats. These questions must be answered before you spend the money in your pocket when you pick up a web hosting service for your site.

Potential Threats to Shared Hosting

Now, with shared Hosting, the price is saved. Aspects like technology, storage, and bandwidth requirements play a significant role in determining the value of virtual Hosting.

• Free Hosting is also a likely feature in the shared hosting in return for displaying advertisements from the hosting company or with one of the sites with which you share the IP address.
• However, with Shared hosting, the risks are more significant. To begin with, sharing web hosting done unknowingly with Spam sites or adult portals can raise a red mark with search engines. Spam sites try to trick search engines into giving them a higher rank, but these actions can ban the entire IP address from search engines’ indexes.
• To know more about the kind of sites that the Web Hosting company hosts alongside your IP address, go through the terms of service page and ask whether they upload different locations on the same server on a particular IP address.
• The next issue with shared Hosting is slow server response, which would make the sites respond slowly as the server is shared with other sites and decrease the hits as the site takes longer to upload. The slow server response hurts the site promotion by frustrating visitors and can turn you into bad books for search engines as the pages take time to upload. The search engine spiders crawl by and tag you at the back of the pages or disown you for inadequate services.
• The server crashes are more in the web sharing as the hosting company limits the type of CGI scripts on their servers, and the poorly written script can get haywire too soon, too quickly, crashing the whole site in a moment.

Own Your Home With A Dedicated Server

With a dedicated server, the security feels better. Yes, it costs a lot; sometimes, people do not favour the low budget. However, with more fees, more features and benefits come into the picture. When you are the only company the Web Hosting provider has to serve, the standing line issue ends, and no more is the first come, first serve tag.

• The script runs the site per your requirements and instructions, so the crash chances decrease.
• The site runs faster as the server needs to run your site with a decrease in bounce rates, and the visibility on the search engine pages increases.
• For the server, it is easy to set up and handle FTP and SSL encryption as there is a dedicated server for your IP address. The SSL encryption comes in for free, which safeguards your content.
• The bandwidth is allotted with no restrictions, as it is assumed that you would need a lot of bandwidth when you opt for a dedicated server.

Keeping all these pointers in mind, one needs to opt for a Webhosting Service as the potential threat could not only take away your potential client from your competitors but also degrade you in the search engine ranking. So, consider these potential threats before opting for a shared or dedicated server.