The business shares much information with its stakeholders like its financial reports, articles, knowledgebase, resolutions to issues or problems, and more. Thus, building trust, inspiring people, resolving conflicts, increase productivity and growth. They expect its message to be interpreted accurately, effectively, and efficiently in the same manner as communicated. It’s the responsibility of the company’s PR & Marketing team to preserve the message soul so that nobody misunderstands it. The business’s success depends on its stakeholders’ information acceptance or absorption. 

Most businesses nowadays rely on online webinars to communicate information, afterward creating videos for the masses to listen to counsel, train, and solve disputes or conflicts. They try to cover almost all the Q&As, queries, and related issues with the information they share during the webinar. The speakers rehearse to pay attention to their verbal and non-verbal language so that the audience fully understands the message. During the session, control is maintained so that speakers express thoughts or share information with the audience’s attention observations without interruption or distraction. If anybody wants to ask a question, the tool provides the facility of hand-raise, and once it is accepted, they can speak. 

Mostly Q&A session is taken after the speaker is done, and all the key points and notes are shared. The speaker tries to answer all the questions sincerely, give advice to different situations and sometimes ask to put a trouble ticket or email to their support team for its resolution. The immediate solution for most problems or issues is not possible; hence the team buys time and responds with complete preparation. It is a wise strategy, as giving accurate information is necessary. The speakers don’t jump quickly to respond, and they take time to think and answer with raw facts and figures. 

 The marketing, PR & technical team find the webinar as a great tool, where skillfully, they can make the information listened to, resolves issues or conflicts, get feedback. Most listeners get biased, and they only want to hear the information; they select and ignore the rest by nodding. The team skillfully reads the listener’s body language to make eye contact with the camera and grab attention. The fillers like ‘Am I with you‘ politely ask the listeners to concentrate, understand, take critical points, and remember what is communicated. 

Effective and efficient communication is an essential aspect of business success. It’s necessary for PR, Marketing, and management to communicate clear, concise, concrete, correct, coherent, complete, and courteous called seven Cs of communication. The clients share feedback, report issues or problems, endorse and provide suggestions in their style and words, which a business needs to understanding not only words but their meaning entirely. It’s more about listening than talking. In a web hosting business, where clients are global, there is more need to care about intercultural languages, traditions, and style. Understanding the speaker’s message and emotions becomes more of an art. Not all clients have good communication skills; thus, they cannot pass the message correctly. There would be discrepancies in what they want to say and their expectations. Hence, the technical support team needs soft skills to understand them fully. Often, this is why customers get aggravated when the support team fails to understand the exact needs or requirements.

The PR & marketing teams of web hosting companies are primarily involved in sharing the news, information, latest hosting industry developments, knowledgebase, Q&As, resolutions to most issues, and their company CSR activities. The data or information needs to be sent and presented so that its meaning is 100% consumed. If the stakeholders fully understand that is being shared, it leads to success and continuously grows. The team members need to focus on the target audience, i.e., information receivers. The misleading, ineffective, or offensive communication leads to customer dissatisfaction, or they get aggravated and switch to other hosting providers. Thus, most hosting providers have centralized communication, controlling personal and mass communication.

Most businesses consider ‘Customer as a God, so they never even think of saying anything that may hurt them, hence applying emotional intelligence to calm their aggravations. Communication is seriously considered as a most important business strategy. The business knows it’s impossible to satisfy every customer, but at least through skillful communication, the negative impact is controllable. The aggravated and disgruntled customers often cause more trouble till their emotions are not controlled through proper information and soft skills.

The business shares a lot of reports with its stakeholders, and the report contains tile, table of contents, executive summary introduction, discussion, & recommendations. The company keeps it readable, uses facts, is well punctuated, has a positive approach, and is simple, clear, and concise. The company gains confidence when stakeholders accept the same with open-mindedness and shows confidence to the provider.

The availability of fast Internet services has boosted the video marketing business. The interactive flair video presentations burst on video hosting platforms like YouTube, Vimeo, WordPress, etc. During the Corona pandemic, the companies started using conferencing platforms like Google Meet, Zoom, Skype, Teams, & Webex. Video marketing has begun to gain the maximum marketing share, as almost every business has started making video presentations of its products, services, or brand to stand out or gain a competitive edge. The video-rich media, interactivity, added flair, and personality provides the most effective, quick, and focused tool to draw viewers’ attention to the products, services, or brand.

By using the specific applications, most intellectuals are doing online webinars to share screen, desktop, and mobile apps in the presentation. The tools work with all popular presentation programs like PowerPoint, Google Slides, YouTube, and even they can even import content from them. Using the streaming feature, they create videos, which they share afterward with partners, colleagues, friends, or other stakeholders. The platform provides the facility to replace the background with a green screen or whatever they choose in a span.

Businesses’ marketing team plans and then prepares the presentation; they edit to ensure its success. They bring storytelling, logical ideas, & research with the objective. The video presentations include the introduction, body, and conclusion, and then it welcomes the people to provide feedback. The videos are prepared in a conversational tone with apt voices; the actors leverage the entire stage area, moving slowly and steadily. As they are ready for marketing, the actors rehearse many times, which makes it attractive and fascinating. Apart from that, the Director works to eliminate distractions, choose perfect venues, follow a timeline, use Copywrite words, pay attention to the actor’s body language, and finally use the technology to make it more impactful.

Ananova recommended a list of various web hosting or Internet service providers for businesses and individuals. The excellent web hosting providers offer server space to connect and host business websites. The hosting industry is expected to grow with the rapid development in digitization, exposure of customers to internet-based services, and intense competition among businesses.

Ananova categorized hosting providers as Web hosting, Cloud hosting, dedicated, Shared hosting, VPS, Domain Hosting, Email Hosting, and Reseller hosting companies based on several qualitative and quantitative metrics.

The e-commerce, digitization, Internet dependence, and mobile phone users have boosted the web hosting Market of North & South America, Germany, the U.K., Japan, and France. The demand for online solutions and platforms increases substantially as more businesses drive towards digitization. In 2020, the global web hosting service market was USD 75.03 billion, which grew to USD 83.99 billion in 2021 and is projected to grow to USD 267.10 billion in 2028 at a CAGR of 18.0% in the 2021-2028 period. (Fortune Business Insights).

The hosting companies promise, do claims give guarantees on their services, server uptime, and a money-back guarantee if a customer is not satisfied. The customer gets aggravated if the company fails to provide the expected value. When companies promise something, they should prepare and fulfill them, and they should talk only about what they can provide, be honest!

The marketing and sales team often give their words to customers while assisting them or capturing or engaging new customers. In a hosting service, a customer cannot be ignored disrespected when he has issues or problems.

The hosting company must have centralized communication; it should have a purpose, timing, targeted audience, situation, environment, and welcome feedback or comments. Every customer is a different perspective, needs or requirements, and expectations. The marketing team must research, prepare, and practice to handle the additional Q&A or audience queries. They always need to keep in touch with customers and prospective consumers and communicate with them. The soft skills help them understand emotions and intentions and thus help them convey the message. In a hosting business, communicators must know the work environment, attitude, emotional state, time zone, geography, distractions, priorities, cultures, and languages.

Every business wants its online presence; hence they are willing to pay for the hosting services. The IT industry globally has gained during the pandemic Coronavirus. The different types of websites flourished during this time, especially e-commerce portals. With that, blogs, membership, dropshipping, product reviews, podcasts, and fitness websites also increased in number. 

The businesses focus more on their online sales than physical setups. They know their niche and have started identifying customers online. Building a strong brand has become the primary goal, and research, SEO, and marketing have gained much attention. Payment gateway companies corporate billing software providers have emerged with familiar and new features. The businesses started using the 3-rd party Marketing, PR, and SEO firms for improving site performance, technical support, web design, effective data management, and enhanced online security. 

The hosting providers like WordPress, Wix, Bluehost, Squarespace & Shopify shone as the demand for online stores increased in the last three years. They offer the most specific and most comprehensive e-commerce features & functionality with gorgeous website templates an easy-to-use interface. The online competition among the businesses has increased, as everybody wants their customers to get the best service. Thus, they need a quality web host providing speedy servers where the website loads fastly, giving security, SSL certificates, and plenty of features and web builder tools. There is a need for extra bandwidth speedy page load services for practical experience.

Wix: For businesses that aren’t hugely tech-savvy. Setting up an online store is simple, choosing from 500 different templates to customize each element. Other features the provider offers include branding tools like logo maker and business name generator, payment system, & inventory management. 

Bluehost: The provider offers a WordPress plugin WooCommerce to set up an online store; thus, its customers don’t need to get tied up to a specific e-commerce platform. 

Shopify: The provider offers extensive online store options, the ability to set up multiple staff accounts, and plenty of social media options, POS Lite (In-Person payments) to sell via one of 133 different currencies quickly.