Video Marketing Launchpad


Video Marketing Launchpad

Marketers pay close attention to social media platforms like Instagram, Facebook, Linked In, and Twitter for promoting brands and products. They thoroughly monitor their competitors using reverse engineering and copy topics, themes, and information available. Furthermore, prepare a list of distribution channels on which competitors are active and try to gather the report of the response they are getting through reviews and suggestions.

Everybody wants to do better and be a step ahead of their competitors. Hence, the ultimate goal is to make exciting videos with accurate, up-to-date content, adding more value than that of competitors.

Don’t overload the videos with a lot of information. Instead, concentrate on an easy-to-understand format by putting diagrams, excellent little outlines that flash from time to time, graphics, and sound cues & quality. Your viewer should never get bored or feel heavy.

Essentials – Video Marketing Launchpad

Call-To-Action

You must grab the viewer’s attention, connect with them, and finally tell them what is next to do. The great call-to-action should be prominent and prominently visible, i.e., a click a link to buy or ‘write a review, feedback or comment’ or ‘Order Now’. People undoubtedly appreciate and acknowledge if the video benefits or an outcome they seek.

Quality

Sometimes, amateur hand-made personal videos without slick and smooth corporate packaging go viral. Why? Because they are packed with grass-root solutions that niche target audiences are looking for.

Video file name, title, sub-title, description & keywords

The value of these elements is attention-grabbing; hence, it should flow naturally, creating context and talking about the video.

Produce Videos – Video Marketing Launchpad

  • Software-driven solution: The quickest way to turn articles into videos or slideshows based on the keywords of the text. However, videos prepared using the software are unpopular, as they lack a personal touch.
  • White-board videos or Videoscribe: involve black and white computer-generated hand drawings with a manual look used for explainer videos, product reviews, or short animated ads. The software pulls the pictures and creates the illusion that it is drawing, but actually, it is preloaded. The voiceovers and music further enhance such videos. The software is shipped with a library of easily customizable cartoon images.
  • Personality-Focussed Videos: The best type of video for marketing purposes and to build trust. A direct human-to-human connection with the richness and intimacy of the human voice features it. The video needs a solid script and good narration skills; this is a bit expensive to make.

Video Marketing


Video Marketing

Video marketing has created hype in the marketing industry. Videos on sales pages have synergistically created the phenomenon for conversions. The technology has laid the platform to deliver awesome videos even on mobile phones. No more waiting for buffering or downloading it completely; watch videos without waiting. The crisp images and sounds are becoming the new standardization for the marketing world.

Video hosting companies offer streaming services at lower prices, which are even coming down day by day. Most marketers use YouTube, offering video hosting services for almost free. The price factor of hosting videos has gone, which has attracted even individuals to host their videos. The content-rich videos have started struggling in a vast majority of videos.

The video marketer knows its target audience preferences and distribution channels. Here is the process to create a compelling and actionable video.

  • List all the exciting topics and write anything that comes to mind.
  • Categories those topics based on niches like finance, insurance, lifestyle, health, and fitness
  • Filter the list based on commercial value. Look for keywords related to niche and estimate their traffic volume.
  • Search the videos on YouTube and Google using the keywords and find the competitor niche, the already available information, and shortcomings. Find out the reviews and people’s suggestions.

Using the above process, you identify the problem and determine the different solutions to address that issue. Finally, I prepared a video claiming the best solution while promoting.

Technology Turbocharges the creation of videos.

  • All sorts of software are available to edit, enhance, and even automate video content creation.
  • Adding videos to blogs, web pages, and social media platforms is accessible.
  • Tools available to upload and distribute videos automatically or with a few clicks or keystrokes.

Why Video Marketing?

  • Builds Brand: Connect to the people with the prospect
  • Good Conversion: Grab attention, generate curiosity, interest and convince the viewer to take action
  • Resolve Problems: The video contains the most common solutions to the problems.

Streaming Live TV For Pleasurable Experience


Streaming Live TV

TV brings pleasurable experiences when we watch what we want. In exchange, you become a captive audience to the networks selling to commercial broadcasters. Too many commercials between serials, movies, and news sections create buy-buy pressure. This annoying kills the soul, which you get deeply immersed in and, sooner or later, becomes a thing of the past. How? Is removing the dish connection an option? Definitely Yes!

The cost of watching TV channels has increased with the increasing number of channels. Netflix, Amazon Fire TV stick and High-definition channels for better picture and quality have added to this cost.

Replace Broadcast with Streaming Live TV

The most probable reasons to drop cable subscriptions may be the increasing cost and too many commercial ads. You can watch anywhere with any of the Internet-connected devices.

  • Netflix: The world’s leading internet entertainment service with 130 million paid memberships in over 190 countries, offering TV series, documentaries, and feature films. The members enjoy content in various genres and languages; they can watch anytime, anywhere, on any Internet-connected screen.
  • Amazon Prime Streaming Live TVAmazon Prime: The members can watch free videos, the latest movies, exclusive TV shows, award-winning Prime Originals, and ad-free music in their preferred language.
  • Sling TV: Dish Network offers United States viewers live TV and some cable channels without a subscription. With its essential subscription, you can watch the following channels: AMC, ESPN, ESPN2, TNT, TBS, HGTV, Food Network, Adult Swim, Travel Channel, Cartoon Network, Disney Channel, CNN, El Rely, Galavision, and ABC Family. Addon packages include Kids Extra (Disney Junior & XD, Bloomberg, Baby TV, and Duck TV), News and Info Extra (HLN, Cooking Channel, DIY, and Bloomberg TV) and Sports Extra (beIn Sports, Universal Sports, Univision Deportes, ESPN – News, Buzzer Beater, Goal Line, Bases Loaded).
  • Amazon Prime Instant Video: Watch free videos on a computer, phone or tablet with Amazon Prime Subscription.
  • Amazon Echo or Siri: Voice in a box that does what is asked to do, like looking for information and playing music.
  • NFL Game Rewind: Watch already played football games with nearly 24 different angles (All-22 & Endzone) of the play. This gives a better view of all players and lets you enjoy the most exciting actions on the field. A viewer can cut out the timeouts, players walking to the line of scrimmage and other stuff, leaving pure football. The entire game can be reduced to 30 minutes. Furthermore, it enables a viewer to mark up a football player like a TV anchor with lines and arrows using a table and telestrator, save plays on a tablet, or send them to friends.
  • MLB TV: The baseball geeks can watch home or away feeds with statistics and multiple windows open simultaneously.
  • NHL GameCenter Live: shows live games on almost all platforms like mobile, tablet, Xbox, Roku, PlayStation, Apple TV, and desktop. You can watch old games with scores hidden from different angles and combine multiple games simultaneously on the same screen.

Streaming Live TV Devices

  • Amazon Fire TV Stick: Watch movies from pre-existing movie collections, listen to music, view photos, and install official and sideloading apps through Amazon Prime. The exciting feature of Fire TV is ASAP (Advanced Streaming and Prediction), which learns what TV shows and movies you most like to watch and preloads the device, thus eliminating buffering and show select time. With the voice search, you can search title, genre, actor di,  and rector, and Fire TV promptly brings up the results.
  • Roku Stick: You can register by entering a code displayed on a TV by Roku in an account on the website. Roku pioneered a streaming platform for the TV that runs on its proprietary operating system, the Roku OS, which is distributed through streaming players and licensing arrangements with global TV OEMs and pay-TV operators. Co-branded Roku TV models are manufactured and sold by several large international TV OEM licensees-including Element, Hisense, Hitachi, Insignia, Sharp, and TCL. Roku TVs are available in various screen sizes at major retailers, including Walmart, Costco, Amazon and Best Buy.
  • Google Chromecast: If the TV is HDMI-CEC compatible, you can remotely control Chromecast using a mobile phone or tablet. It requires a TV with an HDMI port, a Wi-Fi network and a compatible (Android, iOS, Windows or Mac OS) computer or mobile device. Minimum OS requirements are at g.co/cast/req. Viewers can subscribe to access certain content. Available services and content vary by country.
  • Apple TV: To get iTunes content on TV. The home-sharing allows video to be displayed from Mac on TV. You can work in one room on a laptop or computer and send music to a TV in another room to play music.

Latest News

On Friday, NoT.V.s.sber 15, 2019, TCL is web hosting its 1st free electronics recycling celebration at the Rose Bowl Stadium on The USA Recycles Working Day. In an online sweepstakes, TCL is giving a new 2019 QLED 55-inch 6-Series TCL Roku TV. The company’s strategy is to help buyers responsibly recycle their aged electronics by securely and efficiently disposing of their outdated devices with convenient, sustainable methods.

Automotive Industry Future – Tracking Drivers Performance


Communication technologies have pushed autonomous vehicles closer to reality.

The communication technologies would push autonomous vehicles closer to reality. Today’s vehicles include AM, FM, and satellite radio, GPS navigation, Bluetooth connectivity, a Wi-Fi hotspot, remote door unlocking, emergency service and reports of an accident.

Technology – Automotive Industry Future

Automotive Industry Future

The three sensor technologies that measure many aspects of driving include Cameras, Radio Detection And Ranging (RADAR), and Light Detection And Ranging (LiDAR) sensors.

The latest advanced driver-assistance systems (ADAS) benefit from automatic controls and alerts. It consists of a backup camera, radar for adaptive cruise control and automatic braking, many video cameras, and ultrasonic sensors that implement lane keeping and other collision avoidance systems.

Incorporating vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) radios enables vehicles to communicate to prevent collision. Furthermore, it allows communication with the city, county, or federal services that can provide valuable data to drivers, like road conditions, construction, weather, and traffic, to help them avoid delays and accidents.

LiDAR sensors within autonomous vehicles measure the distance between stationary and moving objects and create a 3D image of the detected objects. They can measure up to 100 meters away using infrared (IR) laser signals. LiDAR IR systems can either use a rotating or solid-state laser, both aided by microelectromechanical system (MEMS) components.

An array of Single-photon avalanche diodes (SPAD) is used to detect the reflected inbound photons. Once the photon reaches the semiconducting p-n junction within the MEMS components, it causes the current in the diode to break down, which is then detected and outputted.

Short-range (24-GHz) and long-range (77 GHz) RADAR are employed at the front and rear of autonomous vehicles to monitor the surrounding traffic. They detect objects in the surrounding environment by emitting electromagnetic radio waves and see returning waves by a receiver. They provide more accurate and precise speed, distance, and angular resolution measurements.

The rear and 360° cameras comprehensively understand the nearby environment. They contain a series of CMOS-compatible imaging sensors that produce images between 1 and 2 megapixels. They precisely evaluate the speed and distance and determine the presence of objects via their outlines.

Sensors serving many purposes are vital to any modern automobile design. They provide safer, more comfortable and fuel-efficient driving. The new upcoming vehicles can take action of their own using intelligent observability, controllability, and data processing. The sensors would constantly provide a clear picture of what is happening in the external environment. They would process parametric data like speed, pressure, position, proximity detection, gesture recognition, environmental conditions, driver monitoring, people/object detection and many more.

Self-driving vehicles with advanced in-cabin sensing solutions

The next-generation QVGA ToF (Time-of-Flight) sensor & VGA ToF sensor chipsets technology look to enable autonomous self-driving vehicles. The TOF uses an optical emitter and receiver to determine the distance of an object from the sensor. Modulated light flashes the scene, and the receiver’s pixels measure the returned light’s amplitude and phase delay. The distance between the sensor and the object is accurately calculated by taking the differences between the signal leaving the emitter and the movement reflected to the receiver.

Ministry of Road Transport and Highways must make it mandatory to use GPS sensors issued by their office. The GPS cellular system would enable tracking vehicles’ locations and conditions. It includes a telematics control unit (TCU) with a GPS receiver, cell phone, and MCU with various sensors and controls.

The insurance companies can use that data to calculate the risk of accidents based on travel patterns. Furthermore, safer drivers can be rewarded, and errant drivers are penalized.

A Joint Statement To Encourage Innovative Industry Approaches To BSA/AML Compliance


Federal Deposit Insurance Corporation (FDIC),,, Federal Banking Regulators, and the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN) issued a joint statement to encourage innovative industry approaches to BSA/AML Compliance.

The depository institutions would consider, evaluate, and, where appropriate, responsibly implement innovative approaches to meet their Bank Secrecy Act/anti-money laundering (BSA/AML) compliance obligations to strengthen the financial system against illicit economic activity.

In the statement, the Board of Governors of the Federal Reserve System, the FDIC, FinCEN, the National Credit Union Administration, and the Office of the Comptroller of the Currency recognize that private sector innovation, including adopting new technologies and finding new ways to use existing tools, can help banks identify and report money laundering, terrorist financing, and other illicit financial activity.

To assist depository institutions, the statement clarifies that the agencies are committed to continued engagement with the private sector and other interested parties.

FDIC Chairman Jelena McWilliams said: “New technology, such as artificial intelligence and machine learning, can provide better strategies for banks of all sizes to better manage money-laundering and terrorist-financing risks while reducing the cost of compliance.”

Institutions are becoming increasingly innovative and sophisticated in their BSA/AML compliance approaches commensurate with their risk profiles. For example, some banks and credit unions are building or enhancing internal financial intelligence units to identify vulnerabilities and threats. Others are experimenting with digital identity technology to strengthen their BSA/AML compliance programs.

Each agency has established or will establish projects or offices to support the implementation of responsible innovation and new technology in the financial system. While bank management should continue to follow existing protocols for communication with their respective regulators, these projects and offices may serve as points of contact to facilitate communication related to innovation and new technology.

The agencies also welcome industry feedback on how they can best support innovative efforts through explanations of, or updates to, supervisory processes, regulations, and guidance. Those wishing to share such feedback in writing may send their submission electronically to FinCEN at FRC@fincen.gov.

Joint Interagency Statement on Innovation

Today’s joint statement is the second statement resulting from a working group formed by the agencies and Treasury’s Office of Terrorism and Financial Intelligence that focuses on improving the BSA/AML regime’s effectiveness and efficiency. On October 3, 2018, the agencies issued a joint Interagency Statement on Sharing Bank Secrecy Act Resources.

Congress created the Federal Deposit Insurance Corporation in 1933 to restore public confidence in the nation’s banking system. The FDIC insures deposits at the nation’s banks and savings associations, 5,479 as of September 30, 2018. It promotes the safety and soundness of these institutions by identifying, monitoring, and addressing the risks they are exposed to. The FDIC receives no federal tax dollars—insured financial institutions fund its operations. Date: December 3, 2018, David Barr (202) 898-6992 dbarr@fdic.gov

Ways Of Finding A Reliable Web Hosting Company


There are many ways to find a reliable web hosting company, and indeed, there are no doubts about that. When you start a business, you should know for sure that the success of your business lies in getting a reliable hosting company. This is because a good web hosting company provides all the solutions for your business at any time. They will have a practical solution up their sleeves and be ready to help you whenever needed. These should be the essential criteria for selecting a reliable hosting provider for your business.

Of course, if you want to dig in more, you will find no end to your research, as reliable web hosting may not be easy to find. However, it must be stated that it is not difficult to find one, provided you know how to reach one. For this, you need to conduct intensive research on your own in the very first place. This could be done by reading magazines, newspapers or the internet. Yes, that is correct. If you browse the internet, you may find many reviews about web hosting companies in general. You are free to choose the best one that suits your requirements among all the reliable ones.

Again, if you want to find that reliable web hosting company among many others, you should concentrate on their performance. That is true. By looking into their records, you need to find out by reading more about these web hosting companies and how trustworthy they are. This means the kind of work they have delivered in the past will give you a fair idea of how good a company is.

In the same line discussion, you may also read through the various testimonials their customers have to share on their official sites and in multiple forums. This will give you a better idea of what services your hosting company can provide and what they can do more broadly. This certainly will help you decide about a company in the best possible ways.

There is another way of discovering how reliable a web hosting company is. This would be by checking whether they offer you a money-back guarantee. This is a definite way of finding a reliable web hosting company. The logic behind this is that a particular is confident of their services and knows they can provide you with positive results within a stipulated time.

Mention also to be made: a reliable web hosting company will provide 24/7 assistance through chat, email, and even technical help. These are significant features of web hosting companies, and they should be able to bring you the very best for the good of all.

Your Web Hosting Company can make or break your business. You want a professional web hosting service that keeps your site open for business and serves your pages fast.

Things to be considered for the best Web Hosting Company:

REFUND POLICY

Top web hosting companies have a reasonable refund policy and/or trial period. A professional web hosting company should give you 30 days, although the best web hosting companies offer up to 60 days for a full refund.

CUSTOMER SUPPORT

It’s a great idea to contact customer support before you sign up online. You can try them out and see how they handle your questions. Also, you can get a feel for response time in an emergency. The best companies will not keep you waiting with a recorded message.

UPTIME RECORD

A professional web hosting company will give statistics on its host server. Anything below 99% is unacceptable. The top West hosting companies usually operate at 99.9%.

MySQL DATABASES

Does your company offer MY SQL database options to hold your customer databases, and does it provide storage to handle the growth of that customer base? The best web hosting companies know that offering unlimited storage with a 5 MySQL database limit is pointless.

SPAM POLICIES

A professional company will have strict policies against spam. Spam can flood systems with unnecessary traffic that could bring down network speed to less than optimal levels; finding a reliable web-hosting environment is of particular concern.

Free Virtual Private Server


A Virtual Private Server (VPS) is a virtual machine installed on a computer that serves some websites. It appears as a server dedicated to the user; thus, it is also known as a virtual dedicated server (VDS). One computer has, and each one has a rating system (OS) by whom web software is run for each and e.

VPS hosting software comprises an Internet server program, a program File Transfer Protocol (FTP), a mail server program, and unique applications for specific activities like blogging and e-commerce.
VPS Hosting is recommended for small businesses as they require a website that can be customized but cannot go to a dedicated server as it is expensive. One more benefit that VPS offers is that a single subscriber maintains multiple virtual private servers, as this technology permits a subscriber to do the same. For instance, a person with a website uses one server for production and the other for the dummy website, mainly used in testing updates, new programs & customization. VPS hosting gives users complete control over their server compared to Shared hosting.

Some of the Free VPS Hosting Service Providers

VPS technology provides excellent web hosting services and proves highly useful, especially in small businesses, but sometimes, it cannot be afforded by users like freshers or startups. So, for them, there are various options, or in other words, companies that offer VPS hosting services to clients free of cost.

  1. Jelly– The service provider has started offering free VPS hosting services as soon as possible. Their plans allow clients to begin and run almost any operating system template, from WordPress or cPanel installation to Minecraft server. Plans include features such as 1 GB of RAM, 2.4 GHz CPU, 20 GB of web space, and a data transfer capacity of 1000 GB. Services are offered with activation on an instant basis, and there are no advertisements to be displayed, no charges hidden, and no restrictive terms. With an accessible virtual private server, a client is entitled to a good amount of RAM, high CPU speed, and full root access to the server and control panel. Linux-based VPS hosting plans offer features like more than 100 templates of OS, dedicated IP address, full root access, guaranteed CPU, IP address, multiple control panels like Plesk, Cpanel, and Kloxo, with backups, full root access, SSH, and money-back guarantee. Management tasks can be performed using the control panel, like a reboot, power on/off, changing the route’s password, installing a new OS, web stats, data restoration, backup, and much more.
  2. GU Hat– A free VPS Hosting service provider using high-quality hardware offers high-speed nodes VPS.me, which Intel Xeon E5-2600 series processors power. These processors are 80% faster than other Intel processors developed earlier. The company also uses Intel SSD disk drive arrays, which receive optimal protection from RAID-10 technology, leading to a disk I/O rate that is 500% higher than at drives. Node it offers has a good RAM capacity and can increase guaranteed RAM as and when required. Panel for a management server is provided free of charge. The company has highly skilled administrators who assist clients with issues with VPS Hosting services or their control panel. With this, a client uses a web-based interface to restore and back up data, recover, manage, repair, and reinstall a Linux VPS without support. The company also offers server monitoring services free of charge.
  3. Yo Cats– A great VPS Hosting service provider offers free VPS Hosting services with no. of features like 1 GB RAM, 8x 4 GB ECC, 600 GB RAID 10 4x 300 GB SAS 15000 RPM, 200 GB of Bandwidth, Dual Xeon E5-2620 8x 2,8 GHz, 1000 MBit Port, No Setup Fee, 99.999% Uptime Guarantee, Enterprise Supermicro Hardware.
  4. Forta Cloud is among the most popular and great free VPS Hosting companies, offering 1 CPU Core, 1TB of Bandwidth, 512 MB RAM, Full KVM Cloud Server, and 10GB SSD Storage with Upgradeable to Production Tier.
  5. Gigarank.net– It offers a VPS, or in other words, an entirely dedicated server, for no cost. For free, Linux-based virtual private servers provide complete control, root access, SSH, and flexibility. To get a free VPS from a company, a client must join their webmaster community forums, which are highly active and need to create forum posts, 50 in no. Free Linux VPS Specifications offered by the company are 75 GB of Monthly Bandwidth, 1 Dedicated IPv4 Address, Choice of Linux OS, 10GB Hard Drive space, 256 MB RAM, Full Root SSH Access, and a Virtualizer Control Panel.
  6. CloudSigma– It offers VPS hosting equivalent to cloud computing through their cloud servers, where software resources are not at all shared.

Large dedicated physical servers are divided and shared between users through traditional Virtual Private Server (VPS) hosting. Virtuozzo technology is used by VPS companies so that multiple users can be isolated on the same physical server. In contrast, KVM technology, a next-generation technology, is used by which users can run an isolated copy of the OS of their choice. It offers an open selection of operating systems, high performance, and higher security. The company offers cloud server hosting, one of the best aspects of VPS hosting, and combines the same with several benefits of cloud computing.

Blog Hosting Standards


Be discoverable via the web: Every business goes for an online presence by creating a website for marketing and selling products or services. People discover the businesses via search engines like Google, Bing, Yahoo, and YouTube.

The standards of IT business change very quickly. All that seemed to be up to date as recently as the past appears outdated today. Then, what should be the standard for blog hosting?

Blog Hosting Features

  • Plenty of features
  • User-friendly look-and-feel interface
  • Built a professional-looking blog for creating visual posts or podcasts.

Choosing the Best Hosting Service and Plan

  • Server Speed: Visitors abandon blog loads faster than slow websites.
  • Server Space: Amble space for visuals and videos with content.
  • Support: Always available 24.7.365 by experienced technical staff
  • Cost: Reasonable and affordable price
  • Secure: Provide SSL, anti-malware
  • Design: For an impressive and compelling blog that provides customizable themes, drag-and-drop functionality, widgets and various built-in functionality.

Blogging Platforms: WordPress, vBulletin, Blogger, Tumblr, Typepad

A web host is required to host blog files and databases to deliver them to readers’ browsers. Different web hosting services offer varying specifications like data transfers, storage, email, and other features. They have various payment modes: monthly, quarterly,  and yearly.

The various hosting plans offered for hosting blogs are Shared, Reseller, VPS, Dedicated and Cloud.

If we look at Internet growth, one can notice how the attitude towards network projects is being changed. The most important thing is websites hosted on free web hosting platforms.

However, as time passed, the Internet matured, and the standards changed. Web admins have started to think about creating a website and a professional web project for which free web hosting is unsuitable.

People started registering a domain name, ordering paid, reliable web hosting services and hiring professional web designers and developers. This initiated a new era of IT.

The blogosphere came to the standard idea much later. If websites on free hosting may decrease nowadays, a blog hosted on a free platform is still considered a regular thing.

Most long-sighted bloggers now register a domain name to create a stand-alone blog and search for blog hosting services. Since they are new, shortly, this will become a generally accepted standard of the blogosphere.

Transferring a blog to another hosting is like moving to a new home. The more things, the stronger the move itself. The backlinks and PR might be lost. It is also hard to move blog archives because of internal links in blog posts.

The best thing is to start from the very beginning with paid quality blog hosting with WordPress pre-installed and a free domain name to create our stand-alone blog.

A stand-alone blog will give us numerous opportunities, such as absolute independence on paid web hosting and an excellent chance for unlimited income.

Artificial Intelligence In The Federal Administrative Process


The Administrative Conference of the United States (ACUS) is pleased to announce upcoming partnerships with renowned scholars on using artificial intelligence in federal administration.

First, a collaboration with Stanford Law School and New York University (NYU) School of Law will result in a report to the Office of the Chairman of the Administrative Conference on existing and potential uses of artificial intelligence. It is to improve administrative adjudication, rulemaking, and other regulatory activities throughout the federal government. The Office of the Chairman, in turn, will share the report’s findings with agencies throughout the federal government and may use them to develop agency-wide recommendations on artificial intelligence.

Stanford Law Professors David Engstrom and Daniel Ho, NYU School of Law Professor and ACUS public member Catherine Sharkey, and California Supreme Court Justice and Stanford Law faculty member Mariano-Florentino Cuéllar, who also served as a presidentially-appointed member of the ACUS Council, will lead the project. A significant amount of the work under the project will be performed as a policy practicum convened during winter 2019 as part of Stanford Law’s Law and Policy Lab, co-directed by former Stanford Law Dean Paul Brest. In it, faculty-led student teams research and counsel clients using legal and policy-analytic tools. Paul Verkuil of the National Academy of Public Administration and former ACUS Chairman will advise on portions of this work.

To examine discrete aspects of the use of artificial intelligence within federal agencies, the Office of the Chairman of the Administrative Conference will also work with the University of Pennsylvania Law School Professor and ACUS public member Cary Coglianese. Professor Coglianese, who directs the Penn Program on Regulation, has worked extensively on using artificial intelligence in federal agencies. His articles on the topic, including Regulating by Robot: Administrative Decision Making in the Machine-Learning Era, have been published in leading law journals. Professor Coglianese’s research may result in one or more additional reports to the Office of the Chairman.

Matt Wiener, ACUS Acting Chairman and Vice-Chairman, said: “ACUS is honored that so many distinguished scholars have chosen to collaborate with ACUS on this important initiative. ACUS thanks them, as well as Stanford Law Dean Elizabeth Magill, for their many contributions to ACUS’s important work in improving the fairness and efficiency of federal administrative programs.”

About ACUS

The Administrative Conference of the United States is an independent federal agency dedicated to improving the administrative process through consensus-driven applied research and providing nonpartisan expert advice and recommendations for national agency procedures. Its membership is composed of senior federal officials, academics, and other experts from the private sector. Except for the Chairman, all Conference Members are unpaid.

The Conference is committed to promoting effective public participation and efficiency in the rulemaking process by leveraging interactive technologies, encouraging open communication with the public, improving the regulatory process by reducing unnecessary litigation, and improving the use of scientific effectiveness of applicable laws.

Source: Press Release
Date: Wed, November 28, 2018
Washington, D.C. Media Contact: Harry M. Seidman 202.480.2085 hseidman@acus.gov

Aviation Industry Tracking Assets with RFID And Sensors


Aviation Industry Tracking Assets

Aviation Industry Tracking Assets with RFID And Sensors

On aeroplanes, sensors track every aspect of the performance of every part—the torrent of data is displayed on the dashboard and stored for later detailed analysis. Boeing aircraft produce almost 500 GB of data during every flight through pilot reports, incident reports, control position reports, and warning messages. Hundreds of such aircraft fly daily and imagine how much data is produced. The data is continuously monitored, analyzed and stored to ensure safe flight and landing.

RFID tags are introduced on parts to assist aircraft parts’ production, logistics, assembly, maintenance, and repair processes. The usage of RFID in aviation has enabled the streamlining of business processes, thus increasing productivity and quality and reducing complex inventory. Furthermore, enhanced operation speed offered the highest reliability, quality, and safety and increased fleet availability.

The enhanced operational efficiency has helped reduce upfront investment and recurring operating costs. Furthermore, it better predicts the aeroplane supply chain, processes and maintenance operations.

Tracking Baggage

The airline industry is continuously improving its customer service and meeting expectations. Apart from safety, the industry will now have RFID to track and handle passenger luggage. New technology will save the unnecessary cost of compensating customers due to lost or mishandled bags. The IATA (International Air Transport Association has voted in its general meeting to develop a standard and roll the use of RFID technology globally in 2020. It would enable the real-time tracking of baggage.

Losing a bag is stressful and unpleasant. Thus, the new technology would enable travellers to track bags in real-time at every transfer stage using the mobile app and provide greater peace of mind.

RFID on Emergency Equipment: Aviation Industry Tracking Assets

The technology makes the inspections to monitor the presence and condition of in-cabin emergency equipment faster, more automatic, less error-prone, and check their expiration dates. Handheld readers and software residing on the server read the tags affixed to the emergency equipment.