Is email marketing still the most effective marketing tool? Most businesses use email marketing to send automated commercial e-newsletters to subscribed customers on all significant events. The customers also welcome such messages to notify them about feature perks such as discounts or sales. Promotional, transactional, & behavioural emails are sent to promote products or services and develop customer relationships.

The businesses develop a marketing strategy, create an email list, integrate with other apps and tools, develop email templates and then send campaigns and monitor them. The email templates help design eye-catching promotional content that shows the value and a story to quickly grab attention, with CTAs aligned with landing pages. Brevity, timing, and segmentation are essential in an email marketing campaign story.

Different Types of Emails

1. Welcome Emails. Initial contact with prospects typically finds them unready to do business.
2. Email Newsletters.
3. Dedicated Emails.
4. Lead Nurturing Emails.
5. Sponsorship Emails.
6. Transactional Emails: emails directly related to making and closing a sale
7. Re-Engagement Emails: More about storytelling
8. Brand Story Emails.

Mailchimp

Mailchimp is an e-marketing application encrypted with TLS with a pretty intuitive UI and sends out email newsletters. The provider performs regular external security penetration tests yearly using different vendors, and the Mailchimp API has brute force protection. Mailchimp offers four pricing plans: the free plan, the Essential plan starting at $9.99 a month, the Standard plan starting at $14.99 a month, and the Premium plan starting at $299 a month. The agreement is established when a customer signs up for an account and agrees to the Terms. The email delivery rate depends on the sending server’s reputation, the email’s content, recipients, current mail queue, and an audience size of 299 a month. Over 20 million customers from some of the world’s well-known companies, universities, charities, small businesses, and local clubs use Mailchimp. Mailchimp customers include TransferWise, Penguin Random House, and PayPal.

A few countries like China block MailChimp.

Other Email Marketing Providers

• ActiveCampaign – Better email automation.
• MailerLite – Same quality but cheaper.
• Sendinblue – Better automation and cheaper.
• GetResponse – More features.
• Moosend – Generous on features and emails.
• ConvertKit – Better targeting.
• Benchmark – Multilingual teams.

Alternatively, businesses can use social networks to convey messages to as many recipients as possible.