An existing or past customer statement or review about the product or service. The customer often shares their stories, and a hosting provider helps them set up their business’s online presence. Most hosting providers share testimonials of satisfied customers or provide specific improvement statistics or an appraisal of the product or service values. The hosting values include resources, cost, uptime, & support. The hosting consumer often compares it with other providers.

The hosting companies use the testimonials as content marketing tools to present the values, customer service, relationships, and reputation of their hosting plan. It impacts the prospective customer by building a positive attitude.
After-sales support services enhance the hosting plan value; the customer expects more than he is paying for. This, more in customer perception, cannot have a fixed number; it’s always relative to what is being offered and what other providers are advertising. Customers are fascinated by unlimited resources.

Most hosting providers pay for the hosting plan endorsement by providing the technical details, security features, support services, and infrastructure features. Thus, it gives a feel-good buying experience and justifies the purchase rationally. The customer comes with many hopes and fears and tries to find answers to specific questions in testimonials and reviews of existing customers. Understandably, whatever they read is a recommendation or appreciation; the character reference would only come from the satisfied customer. The customer is the best brand advocate, thus helping the company to build trust, credibility, and emotional connection.

A prospective customer might be looking for a product or service worth. The pleased customer’s testimonials expressing gratitude further bias the customer’s attitude towards the product or service. A testimonial represents real situations. Therefore, a website must feature people through names, personal pronouns, quotes, testimonials, stories, photos of satisfied customers, etc.