Tag Archives: Website

01.22.13
by

Hosts, Website Design and Trust


Business or buying decisions based on the beauty of the website are not unheard of. I’ve even read statistics indicating that website design is one of the most important reasons for which people choose one host over another.

That may have something to do with the fact that many of those searching for hosting take things for face value. Most consider that complicated, beautiful, expensive web design is a mark of seriousness and success.

Unfortunately, web design beauty has very little to do with the quality of the hosting service. A nice design basically signals two things: the hosting company knows how a great website looks like and – maybe – was so concerned about it that it did what had to be done to have a great looking site.

Also, what some may regard as exquisite web design others might perceive as pure ugliness. It all comes down to each person’s taste, background and experience, which, needless to say, vary enormously among individuals.

What you see is not necessarily what you get-
Nicely designed websites are not necessarily expensive because they’re not necessarily unique.

A cheap website template is the solution found by most new hosts. Now, you’d think that a cheap template must be screaming ‘cheap’ and be ugly too, but that’s not the case.

One odd thing has to be noted: most hosts go for a web design that also has a flash presentation. That supposedly makes the site seem more professional and although this might’ve been true sometime ago, it has become now somewhat of a kitsch, which is also true about those pictures of servers taken from all kinds of angles.

Flexing the financial muscle-
Some hosts realized that web design plays a very important role in driving sales, establishing trust, projecting an image of success, branding and other things. That’s why many hosts choose to pay for a breathtaking original website design as soon as they can afford it.

No company will spend tens of thousand of dollars to go out of business the next day. Also, if the company has a history of a few years and is quite successful, it may very well be that the expensive web design was purchased because the company felt almost compelled to reveal its new status. If you’ve got the money you almost have to move to a bigger house. You might think that’s something only a snob would do, but it’s not really true. Say you know someone who has a lot of money; you expect him/her to have a higher standard of living, otherwise you’d call him/her a cheapskate. It’s just human nature.

No financial muscle to flex, but no eyes to see?-
At the opposite pole are the hosts with no budget and basically no idea of how things work on the internet. However, they insist on having a web based business and not just any business – a hosting business! They decide to spend $0 on web design and build the website on their own or ask a good friend do it for them.

A decent person with a bit of Internet knowledge would definitely know better. It’s generally easy to spot clear ugliness or outdated web design if you have a bit of ‘net surfing experience.

A host is supposed to know how the Internet works intimately and at the surface, so they should have an eye for web design. Rather than having an ugly but original website design, a free template that looks acceptably should be preferred in my opinion.

They can’t they spell either?-
Mistakes can happen to the best of us, but unreasonably repeated grammar and/or spelling mistakes signal lack of professionalism and even more than that. They’re a sign of carelessness and lack of respect towards potential customers, both of which I find very dangerous.

So? What to do then?-
My opinion is that generally website design is just a marketing related thing. There’s no direct relation between it and the quality of the service. Quality hosting, trustworthiness and quality website design don’t always go hand in hand.

Thus, website design is not a reliable measure of service quality. One should try very hard to not take this factor into account at all, with a big exception: when the design is obviously unprofessional. I expect quality web design because I think it’s a form of respect towards potential customers and a sign of thoughtfulness, which I like in a host. But that’s it!

01.17.13
by

Take your SEO Campaign in the Right Direction


There are different parameters defined by search engines which every webmaster should follow. For successful SEO campaign it is important to know the basic ins and outs of optimization which are as follows:

A good website is the key :
90% of the internet visitors use search engines to look for the desired stuff on World Wide Web. But it’s not enough to rank well in search engines; your website should be appealing as well with relevant matter in order to cater web visitors. A good website should have simple informative design and a minimum loading time with good navigation, content texts, and relevant Meta tags with proper placed images.

Content is the king :
Search engines like fresh and original content in any way and so as the web visitors. Smarter search engines are now ignoring the traditional method of reading the META tags for keywords and descriptions, as these are often abused by users. They read the whole webpage and match the query or search string. Only quality of the content is not going to effect, it should be organized and themed in the right direction.

Links : An another important SEO item
Links are another important factor reviewed by search engines while ranking a website. Incoming links (links to your web page from another website), are highly valued by search engines, as they are difficult for a Webmaster to control and manipulate the ‘results’. Search engines consider them to be the genuine indicators. Search engine considers link popularity, relevancy and link text while assessing incoming links for a website. Promoting your website to increase traffic

Website promotion is a powerful tool to enhance traffic towards your website. Website promotion comprises of two different strategies classified as advanced and basic strategies. Advanced web promotion strategies include article writing, search engine optimization, pay per click and viral marketing. Some basic web promotion methods are forum posting, press release submission and blogging.

SEO alone can meet the challenges of boosting a website high enough in the search engines as well as generating traffic to a profitable extent. These factors are very preliminary but owe a lot to make a search engine optimization campaign successful.

01.17.13
by

Pay Per Click Search Engine Marketing Strategies


PPC is one of the most popular ways to advertise the website or small business to reap the profits. Whether a company is dealing into selling of a product or just want people to gather few informative sites, you will need to make sure that people have the opportunity to click on it. PPC, or pay-per-click, as it is popularity known as offers that. You pay a search engine to register your site and keywords relating to your site. It is effective when people enter those words, your site pops up. You only pay when someone clicks on your link.

PPC is one of the most popular ways to advertise the website or small business to reap the profits. Whether a company is dealing into selling of a product or just wants people to gather few informative sites, you will need to make sure

It is true that in order to increase the traffic, a business has to pay for the right key phrases. Ones that are most commonly entered will cost more, so it can help to work with a professional to determine the best course. An internet marketing firm can manage your PPC Search Engine Web Marketing campaign and track your sales. For getting the success in online marketing, a company has to plan out its strategy to work upon. Know what your website will focus on and who will be the target audience. Write for some copy explaining some of your product or service needs. Where applicable, think about adding photos, sound or short movies. After that, youll require to register your domain name. Whoever you register with will also let you know if that name is already taken.

After hosting, you will require a host site. This allows your site to be available online at all times. Once you’re all set, you might want to think about hiring someone to help design your site and make it look professional.

Conversion of visitors into Potential Customers is the sole purpose of PPC activities is to increase the usability and popularity of the website so that customers can easily reach to your and avail your services.

01.17.13
by

Link Building


Link Building is a search engine optimization method where a web site owner tries to build relevant, quality inbound links to their website, for purpose of increasing the importance and value of their web site, and this in turn increases search engine rankings.

Inbound links are one of the most indispensable factors for getting your keyword high ranking, and most of search engines are ranking their search results on the link popularity from your web site. Search Engine Company believes that it is not number of quantity links that matters, but the quality of those links is important. Link building is not the number of links you attracts, but about how much it assists your web site search engine performance. A good link building campaign would surely bring you real customers – and they always remain valuable.

Building links through reciprocal link exchanges is an easy yet very powerful website promotional tool. If done correctly, increasing your linkage will:

  • Increase your site traffic.
  • Improve your appearance in the search engines.
  • Provide an added source to your website.
  • Save money.
  • Save time.

Types of Link Building

  • Reciprocal link building
  • Directory Submission
  • Buying Text Advertisements
  • Buying Site wide Text Links
  • Buying Site wide links across web journals / web logs / blogs
  • Buying Links from Related sites
  • Article Reproduction
  • Press Releases
  • Page rank Optimization / Page rank Increase

There is no alternate for high quality content. It is content that people look for, content that gets you up the search engine rankings and content, which motivates others web sites to link to yours. But don’t put out content just for the sake of having something for search engines to index. Every piece of good content on your site needs to be there for a purpose – it must support your sales proposition and take your customers a modest further along the sales cycle. So for getting quality links you first need to concentrate on content.

01.17.13
by

Dot Com or Dot Net, Which is the Best Domain Name to Settle


.com Vs .net

When seeking domain names most people get confused over whether to settle for a dot com address or a dot net one.

There are a few important facts that one needs to realize before they opt for a dot net address. Quite often when people need to commit the address of a website to memory, they will not remember the dot net and the first place they will check is the given address with a dot com ending. Many times when they do not find it there, they will hardly ever think of using dot net to repeat the search. That is a lost visitor and maybe even potential client.

What is even more worrying is that there is increasing evidence to suggest that an increasing number of people end up at a website after hearing about it either from a friend or acquaintance, or by seeing an advertisement on Television or hearing about it on radio or reading something about the site. When committing the website address to memory very few will distinctly remembers the dot net address if that is the domain name that you have chosen.

Exhaustive efforts should be made to try and secure a dot com domain before you give up and move to dot net. For example you can try and search for abandoned domain names. In fact by making an effort to be really creative and not hurrying the process, it is quite possible to secure a reasonably good dot com domain. You can be sure that it will be well worth the extra effort and time you put into it which will result in better success when you begin to seek traffic. Of course if you just cannot get a dot com domain, a dot net one is a good second choice.

01.17.13
by

Benefits of having a domain name and web site for your business


A website give a customer a ‘shop-front’ that is not only for 24 hours a day or seven days a week but it is also situated right on their desktop. A website gives the customer. Customer can access information on all your products, no more sales person with limited knowledge trying to explain something. No more waiting lines for help, all people will access immediately.

Domain name of your website gives great freedom to the business process. Having your own name is like having an address, then infinite emails can be added to the name so different departments within the company can be reached without having to wait at reception.

A domain name adds professional authenticity. In the area of communication the email system opens up many avenues. Instead of having to put clients on hold because of limited personnel, innumerable email can arrive at once, even when there is no one in the office. Website and domain name is easy, simple and most importantly it’s very cost-effective process. It’s a key door to anyone those who wants to enter in a mall.

01.17.13
by

5 Reasons to Invest in a Domain Name for Your Business


Though Economic times call for small businesses to get creative and acquiring a domain name is an important first step in building a successful online business. Purchasing a domain name is only the solution to make your business online. Cpwebhosting.net provides you 5 reasons why to purchase a domain name:

  1. COST :
    The cost of acquiring a premium domain names is cheaper than continuously paying for local or regional print advertising.
  2. THE INTERNET IS KING :
    Customers now look to the internet first where they can find you 24/7 support. When was the last time you flipped through the Yellow Pages?
  3. GEOGRAPHY :
    You can immediately reach a broader market with the Internet because your site is always available to all potential customers no matter what time it is where they are.
  4. CUSTOMER CONTACT :
    You can more easily stay in touch with your prospects and customers by gathering their email address and interests directly from your website.
  5. MEASUREABLE AND FLEXIBLE MARKETING OPTIONS :
    Online advertising is easy to track and adjust based on your budget. Dial up or dial down your marketing efforts depending on how well they are generating traffic.
01.17.13
by

Importance of Domain Name


Domain name is the name given to a website. It distinguishes one website from another. It provides a unique identity for you in the web world. You can promote your business by choosing the domain name carefully. Domain names are permanent and it retains your identity throughout your web presence. Generally, companies choose the company name or brand name as the domain name.

World Wide Web is the name given to the huge network that we call as Internet. It contains millions of sites. New and new sites are being added on a daily basis. More and more people are using the Internet for their business and work purposes. With this wonderful medium, business has truly become global.This has given a new dimension to modern day business. In future, it is expected that business will be done online only. Already online transactions are the preferred mode of business for a high percentage of the consumers in the advanced countries. So, we can safely assume that modern businessmen cannot do without online transactions. Everyone knows about the importance of the business card for the companies. Domain names have become the modern day business card. Business cards have their limitations, whereas websites has the potential of accessing innumerable customers. It helps to promote business and get new customers. The domain name should be able to portray the image of the company. Domain name should also be search engine friendly, so that customers are able to find your company easily. This makes your products accessible to millions of customers worldwide. Modern day business has become highly competitive and having the right domain name enhances the prospects of a company in a huge way.

The next step after choosing your domain name is to register it. Domain name registration is very easy. You can approach one of the many web hosting companies to register the name for you. It hardly takes a few minutes to register. Once registered, the domain name will become the unique online identity of your company. Computers find the domain names through Internet Protocol (IP) addresses. But it is not humanly possible to remember these IP addresses. Domain names are more user-friendly and easy to remember thus enabling the prospective online customers to find your company. Domain names are generally simple words or phrases. It is essential to choose words of phrases as relevant to your company as possible. Always choose short names which are easy to remember.