WordPress is now becoming the first choice for most of the business website. It is gaining popularity mainly due to its features like mobile friendly responsive design, free, easy to learn and use, millions of themes to choose, lot of functionality with plugins and most important Search engine friendly. WordPress is a robust, scalable and long-term solution for most of the businesses. No license cost is involved.
Huge cost is involved with custom built website, but, they have the advantage that websites are built as per your specifications. For every new functionality, you need to depend on developer. It is also not easy to make changes. Dependency on the development team is much higher custom build websites.

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