Share your valuable feedback, comments or suggestions on About Link Building

Importance – About Link Building

Before understanding the importance of backlinks, I think the first one must understand the concept of the term. Backlinks are links incoming to web pages within a site or website. According to the terminology, it is a link received by one web node from another. Backlinks are also termed inbound, inward, incoming, and in-links. They mostly talk in the context of SEO (Search Engine Optimization).

SEO – About Link Building

Now, you may want to know what SEO is. So, SEO is considered a process by which the visibility of the web page or website gets affected in the search engine results. When you search for any info via the search engine on the web, the websites which appear at the top or more frequently in the search results get more visitors, which leads to more sales and, thus, more revenue. Therefore, SEO is essential in showing your website in search engine results.

If you want your website to gain a high rank on search engines, some factors need to be considered. Your Meta tags and content must align with the reciprocal links and percentages with positive density.

Before proceeding further, I would like to clarify the meaning of the term “Reciprocal links”.

In the field of SEO, a reciprocal link is a contract signed between two webmasters to offer a hyperlink within their respective websites to each other’s websites. It shows the partnership between the two websites, and thus, it allows the users to quickly access the related website. Reciprocal links and backlinks are similar to each other.

Next, based on the most relevant feature, which is a backlink or a reciprocal link, Google performs a mathematical equation on your website and then puts a numeric value on it; a number is assigned to your website, which decides your rank in the listing of the search engine results. Both the links convey the same thing, i.e. your website must have an excellent and high level in the list as the users or visitors judge your website, its value, and what it offers. Accordingly, they provide a link for your site to the Google engine.

In turn, a closed loop can be kept by you by favouring other websites, and this can be done by the backlink extended. And it leads to the development of a connection to a solid network.

Authority Backlinks – About Link Building

Link Building, a part of digital marketing, was the most innovative option to generate massive traffic. But, as Google changes its policy, it is not safe. Hence, most online businesses partnered with SEO technology service providers seek alternatives. Currently, most of the professionals in the online industry have started saying that ‘SEO is Dead.’
Most businesses looking to promote a website are not looking for an economical way; instead, they want to go with quality services. Website Promotion is a must for greater brand visibility, which helps to boost return on investment (ROI). Google considers authoritative backlinks when ranking websites in searches.

Google wants to see the interconnection and thus reward your site for its better planning. But with this, there are some limitations of the equation. With some changes to the website you are affiliated with, you may find that its web pages are deleted by mistake, or its hyperlink gets removed.

Now here, Google robot plays an important role when it checks your site, and if there is any dead link, it indicates that you are not concerned for your website, and then it decides to punish you by assigning low points to your website.

If you are interested in knowing the present value assigned to your site, first download the Google toolbar and then search your website by typing its name in the box in the URL http://www.yourwebsitename.com, and you will see that Google web search is performed. After reading its complete URL, Google will visit your site, i.e., your home page. You will see a rank for your website, which is between 1 and 10, on the toolbar. 1 means that your site is the least visited, and 10 means high traffic is generated 24*7.

Google engine can also be kept happy with us if we maintain the balance of our website with other websites with whom we share the links. Now note if any company is added to you that is not Google-friendly, it shows that they have no backlinks. Thus, you are also in a danger zone as you may lose some points.