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WordPress Built-in Features

The WordPress widgets offer options to customize the look of the website. The availability of different widget options, including primary side, secondary sidebar, home-top, home-middle, home-bottom, footer 1, 2,3, and after entry, depends on the theme activated on the website.

The Primary sidebar is price primarily available in all the posts and pages unless un-set is customized to contain the links, which the business believes will generate sales. The business products or services banners ph, photographs, or illustrations are also added to show the visitors what they are for before clicking on them, which takes them to the specific landing page. The primary sidebar in some websites also contains the top lists of the business’s products or services. Sometimes, it includes a list of famous books, their author names and a brief description.

A text widget briefly describes services or products or important announcements, new offers, discounts or promotions with buttons leading to the purchase payment gateway page. Some website owners also put taglines or advise the visitors on how to use the website.

Blog subscription – WordPress Built-in Features

The business websites often contain options to subscribe to the site, i.e., a Blog subscription, which asks for email signup from a visitor. The marketers use the tool to send regular promotions, latest updates or change of policy emails to the subscribed members. The emails contain links to the pages presenting the benefits of using the company’s services or products. Hence, the blog subscription option regularly brings people to the site and increases sales. The business entrepreneur focuses its energy, time, resources and efforts on servicing customers. The business also looks to expand its subscribers as it creates a profitable opportunity for prospects, which helps to maintain and grow the business. Ananova suggests taking the help of 3rd party companies in list-building like MailChimp, Aweber, Get Response, Constant Contact and many more. These companies allow businesses to build databases that comply with spam laws and allow emailing only when the user is subscribed for it.

Other Important WordPress Built-in Features

• Akismet widget: displays the number of spam comments Akismet has caught
• Calendar: A calendar of the site’s posts
• Categories: A list or dropdown of categories
• Video: Displays a video from the media library or YouTube, Vimeo or other providers
• Top Posts and Pages: Shows most viewed posts and Pages
• Search: A search form for the website
• Gallery: displays an image gallery
• Cookies and Content Banner: Displays a banner for EU cookie law and GDPR compliance
• Recent Comments: Displays the site’s most recent comments
• Recent Posts: Displays the site’s most recent posts