Search Engine Optimization


SEO (Search Engine Optimization) is a process at which a site is optimized to achieve top ranking in search engines. The most affective search engines are google.com, yahoo.com, and msn.com.

Achieving top 10 ranking in those search engines will almost guarantee you traffic that is specifically targeted for your keyword. Optimization of a site takes a lot of work, but the results will pay off as you will see. Link building is a very important part of search engine optimization. The more sites that link to your web site, the higher Google PR your site will likely to have. Google PR is ranked from 1-10 and when is achieved to be high will almost guarantee you top search positioning in most search engines.

Getting links to your site is a long process. A good way of getting web sites to link to you is to search for sites that sell or offer similar products as you do. Then you can e-mail the webmaster of that particular site and ask if he/she wants to exchange links with you. This procedure will increase traffic on your site due to linkage and as well improve your search engine positioning. Another way to get links to your site is to have it submitted in most directories under your site’s category.

Importance of Directory Submission


Directory submission is one of the best strategies to get popularity to your site by submitting your hyperlink to the list of service providers. It is like submitting your website to yellow pages like web directories from where you can get clients for your website. It is basically a link building process which involves submission of links to a web directory. It increases your site visibility. It also helps in getting back links to your web site.

Directory submission will increase your site visibility on the major search engines and return it will help to increase your web traffic. It creates back links for your web site and the more back links you get the high will be your rank in the search engines. Many search engines do crawling through directories and when you have links submitted to the directories you can find spiders reaching your website with the help of these links and helps in indexing of your website.

With the help of directory submission you will be able to get your targeted audience and will give a lot of profit to your company and also helps to increase your web site traffic.

Directory submission is done in two ways: Automatic and manual submission. Basically we prefer the manual submission first because when the submission is done manually the service provider weighs the condition and then act accordingly. In this we can submit a limited amount of directories everyday which helps in proper uploading and better targeted submission.

There are three types if directories in which we can submit:

Paid: For listing these we need to pay.

Niche: It helps in providing a link from related niche with relevant content.

Free: Web administrators do not charge for listing in these directories.

Benefits of Directory Submission are:

  • Helps in increasing the back links.
  • Increases the chance of being indexed by search engines.
  • Increase the web traffic.
  • If anchor text is applied then it helps to create a hyperlink for your web site.
  • With the help of directory submission we can also exchange links with other websites for gaining the popularity in the market.

Importance of In Text Links from SEO Point of View


What are in text links? In text links are links which are naturally placed with in the content of the page.

Link building has been an important factor in deciding the ranking of a website in the search engine. As the competition grows stronger the accuracy of works need to be refined and the algorithms need to be understood better to beat the competition.

SEO Companies have been running after links, the fact where these links are lying was of very little relevance to them as long as they were coming. But now things are changing we can now which links are better and which links will get you better rankings.

In text links are the best form of links and are better then resource page links where you find loads of links lying. The basic difference is simple.

  • Resource page links are understood as links that are put for link exchange point of view to build ones links popularity ad increase rankings.
  • In text links are put to actually take a visitor to a relevant source of information which the webmaster is recommending.

Way to get in text links The following are the recommended ways to get in text links.

  • Article submission
  • Press releases
  • Hosted marketing pages
  • Blog post

To effectively use these techniques a lot of research is required to get it right. So if you have the will i am sure you can be at top position.

Link Building


Link Building is a search engine optimization method where a web site owner tries to build relevant, quality inbound links to their website, for purpose of increasing the importance and value of their web site, and this in turn increases search engine rankings.

Inbound links are one of the most indispensable factors for getting your keyword high ranking, and most of search engines are ranking their search results on the link popularity from your web site. Search Engine Company believes that it is not number of quantity links that matters, but the quality of those links is important. Link building is not the number of links you attracts, but about how much it assists your web site search engine performance. A good link building campaign would surely bring you real customers – and they always remain valuable.

Building links through reciprocal link exchanges is an easy yet very powerful website promotional tool. If done correctly, increasing your linkage will:

  • Increase your site traffic.
  • Improve your appearance in the search engines.
  • Provide an added source to your website.
  • Save money.
  • Save time.

Types of Link Building

  • Reciprocal link building
  • Directory Submission
  • Buying Text Advertisements
  • Buying Site wide Text Links
  • Buying Site wide links across web journals / web logs / blogs
  • Buying Links from Related sites
  • Article Reproduction
  • Press Releases
  • Page rank Optimization / Page rank Increase

There is no alternate for high quality content. It is content that people look for, content that gets you up the search engine rankings and content, which motivates others web sites to link to yours. But don’t put out content just for the sake of having something for search engines to index. Every piece of good content on your site needs to be there for a purpose – it must support your sales proposition and take your customers a modest further along the sales cycle. So for getting quality links you first need to concentrate on content.

importance of Link Building


Link building is an important part of SEO and helps your website to create links for the benefit or your website. Link building with the back links is an important part of which helps in the ranking of your website to be better and also to promote your website. Link building is an important and somewhat lengthy task to be performed.

Link building is the way of getting top web sites link to gain traffic for your website. There are many ways in which link building can be performed. The back links plays a vital role in increasing the importance of your web site.

Search engines mainly give importance to high quality links and with the help of this the search engines determine whether a website is relevant for searching or not. High quality back links also help search engines in determining the ranking of your website.

The quality depends on the contents of the website that are linked or we are linking to. Basically the link should be made relevant. When a link is relevant to our web site means that the link belongs to that web site which has good content. Relevant links helps in increasing the PR of the web page. The hyperlink is the important part of the web and it allows people to move quickly from one page to another which helps in creating a powerful tool for communication for the business objectives.

If a page has lot of links that means there are many web pages attached or linked to it. And as we know that back links will increase the popularity on the search engine and will help in increasing your rank. Link building is an integral part of SEO Company. It is the addition of links which helps in directing viewer’s to your website.

Instead of placing ads in the blog sites and comments we can create good quality content that will automatically attract users for visiting your website.