Personal branding: ‘the process whereby people and their careers are marked as brands.’ This definition was taken from a Google search, and it pretty much sums up what you want to do if you are your own business.
http://www.ananova.com/personal-branding-and-your-domain-name/
Ananova 
Everything is very open with a clear description of the issues.
It was definitely informative. Your site is very helpful.
Thanks for sharing!
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