Personal branding: ‘the process whereby people and their careers are marked as brands.’ This definition was taken from a Google search, and it pretty much sums up what you want to do if you are your own business.
A blog is a funny thing. Most websites need to have a blog in order to stay current with readers. Setting up a blog is one of the first things that most people do right after signing up with a cheap website host too. The problem with most blogs, though, is the content.