Essential Website Security


Ananova is the trusted source anyone can go to for thorough, current, and honest reviews so they can make the most educated decisions and investments possible when choosing a web hosting provider.

Ananova ranks companies based on competency, specialization & area of expertise. The visitor chooses the most powerful hosting company best fit for business or individual websites with that in mind.

SSL certificate is an essential component of an online business. The SSL gets installed on a web server, secures the website, and prevents vulnerable web traffic. An SSL-installed website URL starts with HTTPS, and nowadays is a must. It protects customers’ data by encrypting and helps websites gain customers as they speed up transactions and improve visitor satisfaction.

DDOS Protection: Distributed denial-of-service protection is a collection of tools and network management techniques for countering the damaging effects. It protects the target network and relay networks from attacks, stops attackers in their tracks, and maintains uninterrupted service. Business websites need to block malicious traffic, disrupting legitimate user activity. The DDoS protection system protects a business from these devastating cyber-attacks.

Web hosting review Squarespace 


Services Offered

  • Enables customer to star Online store, local business, restaurant, portfolio, personal or blog website.
  • Top-of-the-line security
  • Dependable resources

Hosting Resources

  • Website Builder
  • Industry-leading website templates, designer fonts, and color palettes
  • Tools for setting up an online store, booking services, or adding favorite third-party extensions to manage, optimize, and enhance your website.

What for Customers?

  • Enables customers to start a free trial website without providing a credit card.
  • Flexible templates fit best with personal and professional needs and purposes. They provide an excellent foundation for online business.
  • Provider allows a customer to sell anything and market its business with a robust e-commerce website builder. The customer can showcase products or services, and the platform provides merchandiser to checkout.
  • Email campaigns & social tools help to retain customers and grow an audience.
  • Around the clock personalized support via email, live chat, or by joining a live webinar

The hosting provider does not advocate bigotry or hatred against any person or group based on their race, ethnicity, nationality, religion, gender, gender identity, sexual preference, age, or disability.

Promoting Web Hosting Innovatively


Creative, innovative promotion rewards and messages reach maximum people attributes a positive connotation and strengthen the brand. Service loyalty is maintained by providing a unique, consistent worth value, and decreasing the cost, sometimes inviting quality, authenticity, and after-sales services. The hosting companies develop attractive packages to grab exposure and response. They address prominent consumers’ needs and requirements. The primary goal is to thrive in business and are concerned about its longevity, growth, and stability to generate wealth and establish autonomy.

The hosting provider looks to adapt early to the changing market trends and fulfill the public demands to gain an advantage. They want to understand the customer values and deliver them to provide customer satisfaction. The customer is willing to pay a company that offers what they promised or assured.

A hosting company has a competitive edge when its cost or prices are low compared to others for the same resources; they specialize in a specific niche and continuously improve marketing strategy. A provider can use S.W.O.T. (Strengths Weaknesses Opportunities Threats)to identify competitive advantage. With the unique value proposition (U.V.P.), they do exceptionally well, but a competitor does not.

Selecting a Hosting Customer


Not only customers, but a hosting company must also be selective in selecting the customer from its potential market. Not all hosting consumers are their customers; thus, a company focuses on its niche and customer persona. Maximum customers maximum profitability, but it’s not true in a hosting business. The highly competitive hosting market has enormous potential for every niche.

The hosting companies can focus on single-segment, target mix customers, entire market, multiple market mix depending on how many customers they can serve and their needs or requirements.

Most hosting providers only focus on specific demographics or niches, while few claim to be a one-stop shop for all kinds of hosting-related products. Due to high competition, the hosting providers often look for new markets or demographics. Still, the Internet has not yet reached the entire world, and the hosting providers find many opportunities there to provide services the consumers can use and expand resources.

Every business would have an online presence, and the hosting providers want to ensure that their service reaches all such companies still looking to be online. The providers promote their services commercially, asking the consumer to pick one of the services, as it’s the online future. They keep the service price according to its value and claim its consistency.

The hosting companies claiming to be a one-stop-shop for all kinds of hosting-related products offer Domains, Hosting, Servers, SSL, applications, security software, and much more required for online business websites. Thus, most hosting providers focus on markets not competing for the same consumer. They need to keep changing their marketing strategy and model by regularly accessing and reevaluating it from time to time.

No hosting provider would like to capture hosting consumers with unrealistic needs or objectives where while serving, they find themselves victims of significant pitfalls. To fulfill targets or goals, the marketing team sometimes deploys inappropriate marketing strategies, which lead to poor implementation or unforeseen circumstances, and the hosting provider fails to respond.

Salacious, Messy Anonymous Hacking


It has become the old story now; cybercriminals steal users’ information, and customers or members are notified by hosting or social media websites. The customer’s situation is a complete mess; they shared the details with complete trust, and how such big websites get compromised. Wasn’t their security enough to stop hackers? The situation becomes salacious when they know that the hacker’s group is anonymous.

The companies claim the complete security of their user’s data and promise that they won’t be sharing or selling with 3-party companies without the user’s consent. But what if hackers breach the data? Why don’t companies take security as the topmost priority to stop such breaches? After the data gets compromised, news often comes out from such companies that the cyber security team has taken remedial action and then starts assuring customers with high priority security and privacy. The worst is when companies don’t know about such leaks for even months.

The mysterious online hacker community Anonymous always remains in news headlines. In February, a Twitter account with 7.9 million followers named “Anonymous” declared a “cyberwar” against Russia and its president, Vladimir Putin. The group claimed responsibility for cyberattacks that disabled websites and leaked Russian government agencies, state-run news outlets, and corporations’ data.

The Anonymous hacktivists employ coordinated cyberattacks against various world governments, corporations, or other groups, often in the name of social or political causes. On March 6, 2022, Anonymous claims to have hacked into the Russian streaming services Wink and Ivi (like Netflix) and live TV channels Russia 24, Channel One, and Moscow 24 to broadcast war footage from Ukraine. But that doesn’t make them heroes. Let’s have a look at their past deeds.

On November 17, 2021, Godaddy, an Internet domain and web hosting company based in New York, revealed a hack on September 6, 2021, which exposed its 1.2 million customers’ emails and numbers, putting them at risk of phishing attacks. An attacker sends a fraudulent message designed to trick the victim into giving them sensitive information. The company filed an incident report with the Securities and Exchange Commission (SEC) stating that it had identified ‘suspicious activity in its Managed WordPress hosting environment by an unauthorized third party. They immediately began an investigation with the help of an IT forensics firm and contacted law enforcement. SSH File Transfer Protocol, a network protocol that provides file access, transfer, and management over a data stream, and database usernames and passwords got exposed for active customers. The company immediately blocked the unauthorized third party and reset both passwords.

The company spokesperson said: ‘We, GoDaddy leadership and employees, take our responsibility to protect our customers’ data very seriously and never want to let them down. We will learn from this incident and are already taking steps to strengthen our provisioning system with additional layers of protection.’

Why are hackers so high? Can they impact thousands of websites and bring down businesses? Even with so many protections, firewalls, anti-malware, anti-viruses, and best security, how the hosting accounts get compromised still is beyond one’s thinking.

It’s not only Godaddy; almost every big company is the target of hackers. Amazon’s Twitch, a video streaming service, suffered a data leak after an anonymous hacker posted a computer file containing a vast amount of data for the public to access. Users Called ‘Disgusting Toxic Cesspool’ in a post on 4chan by a hacker. CNBC reported that the data leak included details on payments to content creators and an unreleased product from Amazon Game Studios.

Most companies use two-factor authentication (2FA), but not all their customers or members use the same. The companies always recommend changing passwords periodically. It’s time for users to know the difference between public and private information, ‘what to be shared and what not to be.’ Undoubtedly, the threats of cybercriminals will remain in the future also, but it’s the company’s and user alertness that can minimize hacking possibilities.

Customized Web Hosting Plans


Almost every customer has different hosting needs or requirements, and a single plan cannot accommodate all the different types of customers. Some customers look for dedicated hosting, where the server is available for their accounts only. Some may look for VPS where resources are dedicated, and others may go for shared hosting. A web hosting company plans its services according to the niche market it is serving, and they research what services people are willing to buy.

A hosting consumer market changes with the available technology; thus, a hosting provider does sustained research to know and define its public precisely identify product or service needs. The study helps them determine the niche market and the time they can initiate their marketing efforts. A huge chunk of investment goes into marketing to acquire new customers. Hence, the companies wish to give the maximum value to customers by best support, uptime guarantee, latest, and upgraded servers and technology. They work to provide the best customer experience and satisfaction. Hosting plans are created to maximize benefits compared to the cost and synchronize them with the latest market trends or opportunities. A hosting provider may have specific limitations, and they keep working on it to cover the maximum customer base they can handle at a time.

A hosting company must determine its brand positioning and demand for its services by the public. It must pick the location’s demographics to target the most lucrative. The company must always inform, educate, persuade and remind the hosting consumer of the industry’s latest developments, news, issues, and solutions. They can communicate, promote or advertise their services through emails, social media, Internet adspace, special events, and many more.

Customer-Centric WHB


The business thrives when it gives value to its customers and other stakeholders and keeps improving its offerings. Everybody associated with the business has the right to know the company status, activities, and everything going on. The company creates a process to communicate, deliver and exchange information to update its stakeholders. They invest in research, marketing, and PR for branding and promoting its services to niche-targeted publics.

Most hosting providers start with low capital and slowly expand the business they can handle. Customer satisfaction is a must; hence the hosting provider’s strategies to support their customers 24×7. Ananova.com, the hosting industry demystifies, helps the hosting industry understand the wants and needs of the hosting consumers. The portal provides the web hosting quirky news, answering who, what, where, whom, why, and how? The website lists thousands of web hosting providers, their mission statement, services offered, hosting plans, features, and provided customer values. The listing helps the hosting consumer decide, i.e., select the best web hosting plan depending on its needs or requirements.

The web hosting company marketing team implements illustrated strategy and Opportunity analysis to reach the target market. They entirely focus on consumer-oriented marketing to reach consumers and create hosting plans to match the wants and needs of the customers.

The hosting company focuses on its niche or specific consumer base and develops, upgrades, and updates specialized technology. They satisfy the consumers within that niche.

Importance of Website Security


Security researchers claim that hackers and cybercriminals attack big web hosting companies and domain registrars. There is an increase in backdoor payload attacks against the big hosting providers. Wordfence, a popular security service, analyzes that the WordPress hosting providers and resellers gets the most affected.

The hackers exploit the vulnerabilities, gain access to configuration wp-config.php, and modify parameters to have complete control. They get a template that refers users to pharmaceutical sector spam links and injects malicious pages into search engines results. The spam templates intend to incite victims to purchase fake products, exposing money and payment details to the threat actors. The hackers with complete control alter or modify website content like links, titles, menus, or images; thus, the site appears compromised instead of the original one.

Cybercriminals steal data, passwords, and users’ personal information. The hosting customers prioritize protection and want absolute and higher standards of security measures for their websites, emails, and other resources they host on servers. Thus, the website’s reputation is maintained. The user experiences get impacted, leading to a negative experience and losing trust with website downtime or affected vulnerabilities. The website security threat leads to potential financial losses; thus, hosting consumers want to strengthen digital presence security and take a longer-term view on protecting the investment.

Over 90% of GoDaddy APAC customers participating in its 2021 Global Website Security Survey consider cyber security important for small businesses. Nearly 80% of respondents agreed that small businesses are at risk of cyberattacks. At the same time, half said they had already experienced a security breach, and a third described themselves as unsure of how to deal with a cyberattack.

The hosting providers always advise their customers to keep everything updated and upgraded. Wordfence strongly recommends that users scan the wp-config.php file immediately to detect potential backdoor injections.

Last year in November 2021, up to 1.2 million users of Godaddy’s WordPress websites got affected by an unauthorized attack. GoDaddy In. empowers millions of entrepreneurs worldwide looking to expand their online presence. The hosting provider offers tools for domains, website creation, e-commerce, content creation, and online security capabilities like Firewall and malware protections, site cleanups, and secure backups to help safeguard your customers’ and business information.

Free Speech Social Media Platform Parler


Parler is based in Nashville, TN, founded in 2018, and has over 16 million growing global community of content creators. The site is an American alt-tech alternative to Twitter, a microblogging and viewpoint-neutral free speech social media platform to connect like-minded people or individuals. The users have chosen Parler, as it uses the First Amendment of the U.S. Constitution as a guide and welcomes everyone to the civil debate around diverse topics, emphasizes free speech, and promotes open dialogue, political views, and honest discussions without worrying.

The site allows people to speak freely without fear of being suspended or labeled ‘dangerous’ and banned. The users feel protected against the authoritarian powers of Big Tech, Big Government, and cancel culture. The site includes users banned from mainstream social networks or who oppose their moderation policies.

“We believe in more speech at Parler, not censorship, and empowering people to think and share freely. Parler is proud to help mark monumental moments in American history and Free Speech, bring attention to injustice, and bring timely and timeless art to our growing NFT and social communities,” added Parler CEO George Farmer. “This collection is perfectly aligned with our marketplace and our values and mission, something Twitter sadly doesn’t share.”

“Parler values free expression, transparency and data privacy. While our new premium NFT marketplace is working to redefine the opportunities and experiences for both collectors and creators, we are doing so with the same approach to accessibility and security found at Parler.”

It’s associated with Donald Trump supporters, conservatives, conspiracy theorists, and far-right extremists. The site has a bold vision to make freedom of expression, security, and privacy a reality through social media and Solana blockchain technology. Posts on the service often contain far-right content, antisemitism, and conspiracy theories such as QAnon. 

The site does not allow users to violate its Terms of Service and bans them if they engage in spam or abusive behavior or are reported by other users. The website does not allow creating multiple accounts, posting pornographic content, engaging in illegal activity, sending unsolicited messages, posting repetitive content, or harassing or abusive behavior towards other users.

Parler filed a subpoena requesting documents regarding Twitter’s alleged collusion with Amazon Web Services resulting in Parler’s deplatforming and removal from APP stores on January 10, 2021.

“Parler will continue to fight against Big Tech companies like Amazon Web Services and Twitter that attempt to stifle innovation and free speech through anticompetitive practices. We will continue to stand against cancel culture and the mob mentality,” said George Farmer, CEO of Parler.

People questioned the social media platform’s role in the Capitol riots on January 06, 2021, leading to the removal from the Apple App Store, and the ceasing of its web availability from Amazon Web Services. The founder and previous CEO of Parler, John Matze, was fired. George Farmer is the current CEO of Parler, and he has been working to revive the platform. The app rejoined the Apple App store.

Conscious Hosting Plan Buying Decision


The hosting companies market their viable services with substantial resources to influence a buying decision. Intelligent buyers trust branded providers. The marketers advertise, trying to multiply, solidify, and legitimize their claims. Some marketing companies try to make their campaign viral, potent, and pervasive, and their claims appear infectious and addictive.

Marketing the hosting services needs discipline, as grabbing attention on social media needs a regular, sustained approach. Attention spans a memory’s very short, and shelf life thus needs continuous refreshing and reposting. It’s not the number of follower counts that matter; every company gains it; what matters is the impact and ability to influence buying behavior significantly. Before posting the content, the marketing team needs to understand the target visitors’ psychology & preferences. Few branded hosting providers have high potency, and thus, they get customers without much marketing. Even the customers become loyal to all the online services, as they get associated with that provider.

The hosting provider’s research is to know and identify their customers and plan to attract the niche services they may be interested in. They keep pushing quality, unique content that has meaning to a specific niche. Social media like Twitter validate with a little blue checkmark.