Customer Retention in a Hosting Business


Hosing consumers trust a provider with the latest technology, upgraded and updated servers, provide support, and keep monitoring servers 24×7 for 100% uptime. Most hosting providers claim that they have age-old experience, and in this hosting industry, they have decades of experience. On the other hand, the hosting consumers look for new opportunities instead of relying entirely on the old companies with experience. Although it is always said that “Risk aversion is a tricky minefield,” hence asked to rely on branded providers only for the online presence.

Nowadays, switching has become a more effortless and hassle-free process. But, still, the hosting consumers always want to continue with their existing provider. The other provider comes into their mind with the cycle of doubt and hesitation continuing, and they cannot afford it or want to give more time. It’s observed that in a hosting business, the consumers remain loyal, as they believe that their provider is strong in that particular niche and would compensate for all the traits it lacks.

Nobody continues to stay in a sinking ship; everybody starts moving, some early, some late with a risk, but how much it’s worth to take such risk? These days, hosting consumer makes quick decisions if their present hosting providers fail to meet their expectations. Nobody keeps blind faith; the hosting consumers remain updated with their issues and problems and want their immediate fix. And, if the hosting provider fails to do so, then the result is obvious, switch!

With new challenges, problems, or issues, most branded hosting providers recognize opportunities and use the same to thrive in their business. Their perception of judgment to deal with the problems makes them good hosting providers, and they learn from the experience.

Ananova on Twitter, LinkedIn, Facebook & Tumblr


WordPress facilitates automatically sharing Ananova posts on Twitter, LinkedIn, Facebook & Tumblr through Tools -> Marketing -> Connections. As the posts publish button is pressed, it goes to Ananova followers on these social media platforms.

Ananova looks to boost these social media platforms to increase its reach. Ananova uses the ‘Business Hosting Journal’ as a keyword on these social profiles, and all its sharing includes & as . The site wants to develop the audience on the following niche:

 Ananova shares articles related to the web hosting industry, web hosting reviews of hosting providers, and the latest news. The team looks to provide practical, informative, helpful and updated unique content. They want to build a trusted web hosting community and build relationships by regularly interacting with connections.

Ananova.com will develop a directory using the plugin ‘directorist’ and add and compare the hosting plans of thousands of hosting providers. It has started with ‘Hostens’ and looks to cover each web hosting provider in the upcoming days. The directory scope covers most of the information in fields while including a call to action (CTA). The hosting plans would be categorized under keywords like shared hosting, reseller hosting, dedicated server, VPS, Cloud Hosting, and many more.

Why Some Startups Ditch The Cloud For Physical Servers


http://www.ananova.com/why-some-startups-ditch-the-cloud-for-physical-servers/

We’ve discussed the benefits of cloud hosting here at Ananova many times. There are times where the cloud does not work out, such as like Eric Frenkiel, founder and CEO of MemSQL. And you can’t say the man didn’t give it the old college try.

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