Personal branding: ‘the process whereby people and their careers are marked as brands.’ This definition was taken from a Google search, and it pretty much sums up what you want to do if you are your own business.
http://www.ananova.com/personal-branding-and-your-domain-name/
So many people turn to the Internet for not only information, but goods and services. Online ecommerce experts at Fortune reported that 73% of the 500 people they polled do at least half of their shopping online. 66% of them actually prefer online shopping over going to the store.
http://www.ananova.com/fresh-content-its-what-you-need/
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