Share your valuable feedback, comments or suggestions on WordPress Technical Aspects of Business Website

WordPress Technical Aspects

In a business environment, staff work as a team; each member is a separate user protected by a password. The WordPress default roles are SEO Editor, SEO Manager, Subscriber, Contributor, Author, Editor, and Administrator.

Features – WordPress Technical Aspects

• Flexible, customizable, and open source
• Posts: For regular updates and news, which are non-permanent aspects of business
• Pages: Store permanent or semi-permanent information about business like About Business, Products or Services. The pages are outdated and, hence, contain information which is unlikely to change.
• Categories: Organizes posts in reverse chronological order
• Comment Area: Visitors can share their opinions, feedback, or views, hence engage them with a website
• Dashboard Appearance Section: to customize the website look. Using Themes, new ones can be added, activated and customized. Widgets provide many built-in features.
• Plugins: defines the website functions, purpose

Reading -> Search Engine Visibility

The checkbox discourages search engines from indexing this site, i.e. making the entire site invisible to search engines. It would make all the information private and forfeit all the brand-building elements. The businesses running the tutorials or wishing to provide access to information to only members keep this checkbox filled with the correct sign, i.e., the value of 1. They install a membership-style plugin like S2 Member, forcing users to log in to see the content. There are paid membership plugins like Wishlist Member or Membersonic, which enable the post’s content to be private or public. The companies use the feature for daily reports from staff members. It is also designed for project documentation and writing in chronological order of accomplishments. It becomes the blueprint for the team members.

Share your valuable feedback, comments or suggestions on the Background WordPress Platform

Background WordPress Platform

WordPress has provided the most natural solution to upgrade information, use different themes for a professional website look, and add various functionalities. Editing and deleting information is as comfortable as non-technical can handle it.

The business customizes it so much that nobody can identify the background WordPress platform. The feature-rich platform has attracted the most; hence, it powers 31.5 per cent of websites and 60 per cent of the Content Management System market. In big enterprises, the various departments efficiently manage the business website and put multiple information for the different stakeholders.

The platform’s straightforward interface and navigation help build trust with stakeholders looking for various information and opportunities. The company’s marketing admits that most leads are generated through a website. The people in contact with multiple queries and communicators resonate with the individuals in specific areas to meet their goals. They search for tips, training, resolution of problems, and helping tools, and the companies create pages or posts to fulfil them. Thus creating an opportunity to drive traffic to a business website.

WordPress.org Vs WordPress.com – Background WordPress Platform

The free but quality platform available through WordPress.org can be downloaded and easily installed on any provider supporting PHP and MySQL hosting accounts. WordPress.com also provides free services, but businesses always look to host their private domain, a premium paid service. The Premium-paid service offers firms hassle-free hosting services without worrying about backups, security, spammers, hackers and identity thieves.

The developers are developing applications with specific goals and functions to meet industry requirements.

The various industries develop content on their website and use other platforms like YouTube, iTunes, Flickr and many more. The cross-platform feature of WordPress enables embedding the outer material between posts and pages, reinforcing the things to achieve success. Furthermore, it increases visitors’ interactions by allowing them to comment on specific content. WordPress provides a flexible comment area where a user joins and becomes part of the material.

Share your valuable feedback, comments or suggestions on Analyzing Customer Data

Analyzing Customer Data

Information is the key to success, and it properly harnesses the power of business management. And, when the information flood is there, extracting the relevant and vital information can provide a competitive edge. Data is growing enormously as more and more people are coming online through mobile phones.

Data Multiplying with the Internet Usage – Analyzing Customer Data

People spend more time on the Internet than on physical and social gatherings. It has become the most adorable way to interact and spend time. If half of the world’s population is yet to come online what will happen when everybody has access to the Internet? Undoubtedly, companies need to involve Artificial Intelligence to manage such big data.

The companies are analyzing the minute-to-minute data of their customers and visitors, what they like, where they go, the best time to approach, and current and prospective customer demands. Moreover, they consider it the most crucial step to increase business.

Managing all such data about the client enables the companies to target their customers properly. The companies understand that it is not the market of products but needs. Thus, they classify the customers according to their requirements. By properly analyzing the data, the companies know when the customer’s wants become their needs.

Nowadays, companies have started claiming that they take care of customer needs at an appropriate time. It is because they know exactly all about their customers.

E-commerce Portals – Analyzing Customer Data

The e-commerce industry is flourishing by appropriately using customers’ data. The platform provides the visitors and customers insights like which pages the visitor visited before purchasing a particular product, how much time stayed on various pages, whether the customer is a repeat customer, which products earlier it saw, and comparing the latest purchase with the purchase history. All this information allows the entrepreneur of an e-commerce portal to plan and make strategies to improve customer performance and increase brand loyalty.

The tools and processing speed available have enabled us to gain such information quickly and decide promptly. Furthermore, the companies can manage the data better and discover information when required. Most companies have chosen cloud hosting services to keep their data safe for longer. Also, retrieve and access it from any part of the world when needed. The tools help optimize the data, make it error-free, reliable, consistent, and accurate, reduce redundancy and make it compatible with various systems.

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Wireless Network

Nowadays, wireless networks are used by billions of people every day. Internet-enabled mobiles have increased ‘Net‘ usage, and people use them everywhere: indoors, in public places, outstations in roaming mode, and travelling. With 4G, the network performance has also increased and has reached the most distant rural areas. It has allowed people from any corner of the world to use applications without a wired connection.

Most of us have 4 G-enabled mobile systems. It supports multimedia, video, voice, wireless internet and broadband services. Compared to its earlier generations, it provides high speed, high capacity, low cost per bit, global mobility, service portability and scalable mobile network.

People use it to send email messages, videos, and photographs, and they click and talk to others. The transmission is done using radio waves, which are invisible to humans.

Based on the wireless network coverage area, the following wireless categories are available:

• Personal Area Network (PAN)
• Local Area Network (LAN)
• Metropolitan Area Network (MAN)
• Wide Area Network (WAN)

Private Area Network (PAN)

PAN range goes up to 20m and is ideal for offices on the same floor or in a small building. Several devices can simultaneously attach, like PDAs, printers, and Laptops. The machines are connected with radio transmitters and receivers, thus avoiding the cost of cables. The communication takes place at a physical layer of the OSI network model. Nowadays, Most devices have WiFi integrated with a more straightforward setup and configuration.

The Zigbee used in the industrial, scientific and medical industries is a proximity wireless ad-hoc network. Bluetooth 5.0, used in Personal Computers, Smartphones and Gaming consoles, works up to 400m.

Local Area Network (LAN)

It quickly connects local PCs and laptops through an Access Point (AP) using OFDM technology or spread-spectrum. The devices IEEE 802.11 WLAN standards are often used to connect networks of two or more buildings.

Metropolitan Area Network (MAN)

Connects several wireless LANs

Wide Area Network (WAN)

It covers a vast area between neighbouring cities, and often, the head office connects to its branch offices. A WAN system includes a base station, Gateway, access points, and wireless bridging relays.

Share your valuable feedback, comments or suggestions on Business Next Level

Business Next Level

Can every tool, tactic or trick give a competitive edge to business?

The goals, objectives, plans, strategies, activities, processes, people, staff and everything is essential. Entrepreneur success comes when all its stakeholders are satisfied. The principles and mindset to progress and gain business to the next level equally count. Dedication can achieve the plans of action and milestones and work continuously in the right direction. Most starters get fascinated with the other’s achievements and compare them with time. A business is a long-term sustainable entity where short-cut tactics work but should not be against trade principles.

Fulfill Business Commitments

The business often deals with various commitments that must be fulfilled within an allocated period. There may be certain situations which presently cannot be done due to lack of expertise, budget or any other reason. For such, the business takes the waiver or risk acceptance and commits to fulfilling it in the long run. Some work commitments are for days, weeks, months, or a maximum of one year, but the business needs to develop momentum to finish them in the given time frame.

Consistency

The business needs momentum to work consistently. The people become habitual to timings. If a company maintains the frequency of doing a specific job, like posting an article on social media or uploading a video on YouTube, it has excellent chances of success. People wait for that when the time comes.

Innovation

The business needs a market and continuous attention towards products or services. It’s fitting that people want change, as serving the same content genuinely stinks. If people start finding that they already know about it, they won’t watch it again. Take an example of a cricket match or old news; till the people see value in it, they will listen. In business, an innovative competitor quickly takes away your customers.

Focus on Growth

Continuously adding new customers can take the business to the next level, but old customers should be retained and satisfied to remain loyal to a company.

As you live in the world of websites and information technology, you must have a business or commercial website for your organization to succeed in the industry. Now, after building your website, the next thing that comes to your mind is the publicity of your website, as it attracts a large number of visitors and users, which leads to more customers and, thus, more business. Writing an article about the products and services your organization sells and publishing it on the right website or any other appropriate place is essential to show your business. Publishing the pieces on the right blogs, directories, and websites is critical as it provides good publicity for your products and services. Areas or blogs where your essays are uploaded or published play an important role.

If you want your business website to get noticed, there are several ways of doing the same; among them, article writing and publishing the same is the most prominent way. By the same method, if someone searches your business organization or site via a search engine, your site comes on the top of the search engine results and creates brand awareness among the no. of people. Writing and uploading or publishing articles on the right blogs positively affects business websites.

It is required that every article you write must be different from other articles and then publish the article to the article directory to which it belongs. There are various article directories for every article. Thousands of links are generated on your site if various articles about your products and services are continuously written, which leads to improved search results.

The areas where your articles are getting uploaded or published are also critical; if they are not published in the appropriate or right place, the purpose of publishing the same fails. The areas or blogs where your articles are uploaded or posted are websites, blogs, RSS feeds, directories, social bookmarking sites, and others.

Blogs or businesses that offer the same products and services as your business offers, you may connect or join them in the discussions, provide some good input, and offer excellent and valuable advice, allowing you to gain some integrity in your area of expertise or your working field. You will see that hundreds and thousands of links are generated back to your site.

Everyone has their subject, and writing an article every week and after a few months is the best option, leading your website to crawl up the search engines because every article you write will generate a link to your site.

With all this, there is one more important option which is necessary for you to remember: the links given at the end of your article do not point to the home page of your website; they can tell to the other particular web pages in your website, and this is known as the deep linking.

For instance, if your organisation sells clothes for females, you may have links to your homepage or any other internal-specific web page, such as Skirts. Then, you may have the option to write an article on the Skirts and generate the link to the page where your article on Skirts is written.

As E-Commerce rapidly grows and every business or organization sells their products and services online, allow the people to learn or gain something from your knowledge as you are an expert in your subject, get a few forums in the industry to which your organization this much which leads to offering benefits to you and thus your website.

Share your valuable feedback, comments or suggestions on Applying Statistics

Applying Statistics

Decision-making and drawing inferences from data are the activities of most managers. Data is collected, analyzed, described and visualized in presentations for easy and quick understanding. As we go higher in the business hierarchy, data becomes less as it gets processed for information.

Descriptive Statistics

Most managers show interest only in crucial data points and their impact on the complete dataset. They apply statistical functions, methods and techniques to understand and learn the data, which is the primary foundation of business. The visualizations in graphs and charts help them better understand which of their products are most sold in a specific market at a particular time. Thus, they gather all such types of descriptive statistics for their business.

Applying the Statistics formula, they collect the what-if analysis reports. By viewing the last year’s accounts or previous data, they project sales and thus control the production.

Inferential Statistics

The company does market analysis; for that, they conduct a survey study on a small market subset and conclude on that basis. The inferential statistics represent the entire market. The strategies applied in inferential statistics include sampling and models.

Data Mining Done by Google

There are companies which deal with billions of records, like Google. Google does algorithmic data analysis of the information it collects from different websites. It said its statistical analysis includes deep learning and machine learning techniques. The entire automated crawl process reviews the extensive database it contains and creates. The goal of the crawl process as a whole or data mining is to list websites in their search directory by patterns and knowledge they put in an algorithm. Thus giving the best listings the top positions on a searched keyword. SEO researchers can further analyze and understand the listing structure and try to reshape their website’s content to move ahead in a listing.

Adding password protection to a directory using .htaccess is a two-step process.
The first part is adding the appropriate lines to your .htaccess file in the directory you want to protect. Everything below this directory will be password protected:

AuthName “Section Name”
AuthType Basic
AuthUserFile /full/path/to/.htpasswd
Require valid-user

You will need to change a few parts of this for your site. You should replace “Section Name” with the name of the part of the site you protect, e.g. “Members Area”.

The /complete/path/to/.htpasswd should be changed to reflect the full server path to the .htpasswd file (more on later).

Password protecting a directory takes a little more work than any of the other .htaccess functions because you may also create a file containing the usernames and passwords allowed to access the site.
These should be placed in a file which (by default) should be called .htpasswd.
Like the .htaccess file, this is a file with no name and an 8-letter extension. This can be placed anywhere within your website (as the passwords are encrypted), but it is advisable to store it outside the web root so that it is impossible to access it from the web.

Enter the usernames and passwords to access the site once you have created your .htpasswd file in a notepad. They should be joined as follows:

username: password

Where the password is the encrypted format of the password. To encrypt the password, you must either use one of the premade scripts available on the web or write your own.

Add extra lines to your .htpasswd file in the same format as the first for multiple users. There are even scripts available for free that will manage the .htpasswd file and allow automatic adding/removing of users, etc.

To access a site, you need to give the URL as follows:

HTTP:// username : password@www.domain-name.com/directory/