Tag Archives: marketing

04.04.22
by

Customer-Centric WHB


The business thrives when it gives value to its customers and other stakeholders and keeps improving its offerings. Everybody associated with the business has the right to know the company status, activities, and everything going on. The company creates a process to communicate, deliver and exchange information to update its stakeholders. They invest in research, marketing, and PR for branding and promoting its services to niche-targeted publics.

Most hosting providers start with low capital and slowly expand the business they can handle. Customer satisfaction is a must; hence the hosting provider’s strategies to support their customers 24×7. Ananova.com, the hosting industry demystifies, helps the hosting industry understand the wants and needs of the hosting consumers. The portal provides the web hosting quirky news, answering who, what, where, whom, why, and how? The website lists thousands of web hosting providers, their mission statement, services offered, hosting plans, features, and provided customer values. The listing helps the hosting consumer decide, i.e., select the best web hosting plan depending on its needs or requirements.

The web hosting company marketing team implements illustrated strategy and Opportunity analysis to reach the target market. They entirely focus on consumer-oriented marketing to reach consumers and create hosting plans to match the wants and needs of the customers.

The hosting company focuses on its niche or specific consumer base and develops, upgrades, and updates specialized technology. They satisfy the consumers within that niche.

04.02.22
by

Conscious Hosting Plan Buying Decision


The hosting companies market their viable services with substantial resources to influence a buying decision. Intelligent buyers trust branded providers. The marketers advertise, trying to multiply, solidify, and legitimize their claims. Some marketing companies try to make their campaign viral, potent, and pervasive, and their claims appear infectious and addictive.

Marketing the hosting services needs discipline, as grabbing attention on social media needs a regular, sustained approach. Attention spans a memory’s very short, and shelf life thus needs continuous refreshing and reposting. It’s not the number of follower counts that matter; every company gains it; what matters is the impact and ability to influence buying behavior significantly. Before posting the content, the marketing team needs to understand the target visitors’ psychology & preferences. Few branded hosting providers have high potency, and thus, they get customers without much marketing. Even the customers become loyal to all the online services, as they get associated with that provider.

The hosting provider’s research is to know and identify their customers and plan to attract the niche services they may be interested in. They keep pushing quality, unique content that has meaning to a specific niche. Social media like Twitter validate with a little blue checkmark.

03.29.22
by

Influencers Promoting Hosting Company on Social Media


Social media is full of influencers, listeners, and followers. Everybody cannot become an influencer; hence, the web hosting company is looking for 3-rd party marketing companies—the work suits in the hands of the one skilled to do it. The personnel working in PR or Marketing companies with experience gain the skill to influence or interplay various emotions, thus stimulating social media members to act or compel others to do something. They have millions of followers, which they gain with time; whatever they disseminate is shared, tweeted, and retweeted. The hosting companies understand that paying such companies is worth it, bringing maximum reach and better campaign results.

The profiles of such 3-rd party Marketing or PR companies show that they have been trendsetters, highly respected, and well connected in large social media networks. They are experts in giving the CSR angle while promoting their products or services. They play a role of an activist bringing up social issues and society galvanization. On their merits, its people do everything for their wide range of profits, interest, welfare, or better cause. They maintain a good relationship; hence, their opinion is valued by many people.

Most such influencers post current news, latest trends, science discoveries, new technology, issues, and solutions. Often the marketing and PR companies pay celebrities like sports icons, movie stars, politicians to endorse so that scope or size of reach increases, as they acquired a lot of followers due to their fame.

The PR or Marketing companies are continuously growing in Internet advertising, as they have gained the skill to employ it smartly and effectively.

03.25.22
by

Customer Retention in a Hosting Business


Hosing consumers trust a provider with the latest technology, upgraded and updated servers, provide support, and keep monitoring servers 24×7 for 100% uptime. Most hosting providers claim that they have age-old experience, and in this hosting industry, they have decades of experience. On the other hand, the hosting consumers look for new opportunities instead of relying entirely on the old companies with experience. Although it is always said that “Risk aversion is a tricky minefield,” hence asked to rely on branded providers only for the online presence.

Nowadays, switching has become a more effortless and hassle-free process. But, still, the hosting consumers always want to continue with their existing provider. The other provider comes into their mind with the cycle of doubt and hesitation continuing, and they cannot afford it or want to give more time. It’s observed that in a hosting business, the consumers remain loyal, as they believe that their provider is strong in that particular niche and would compensate for all the traits it lacks.

Nobody continues to stay in a sinking ship; everybody starts moving, some early, some late with a risk, but how much it’s worth to take such risk? These days, hosting consumer makes quick decisions if their present hosting providers fail to meet their expectations. Nobody keeps blind faith; the hosting consumers remain updated with their issues and problems and want their immediate fix. And, if the hosting provider fails to do so, then the result is obvious, switch!

With new challenges, problems, or issues, most branded hosting providers recognize opportunities and use the same to thrive in their business. Their perception of judgment to deal with the problems makes them good hosting providers, and they learn from the experience.

08.26.13
by

Tips And Tricks For A Successful Blog


Tips And Tricks For A Successful Blog

blog tips

If you have started up a blog associated with your shared hosting website, you have likely integrated your social media accounts so visitors can simply click to visit the associated account. But how did you do it?

08.09.13
by

Five server buying tips for you.


http://www.ananova.com/five-server-buying-tips/

With the high cost of servers, you probably ended up choosing a cheap hosting company instead of purchasing one for your business. They can cost thousands of dollars. However, the idea of having your own file server in-house may be something you think about often.

Click and read for more information.

server

08.01.13
by

Before You Go Cloud: 5 Important Legal Points


Before You Go Cloud: 5 Important Legal Points

You know you want to make the switch from traditional hosting to cloud hosting for your business. It’s a big switch, but often, the right choice. Just as you did when you started your business, you need to be careful: the security of your data, and sometimes that of your customers, is depending on you.

lady justice

07.29.13
by

ZenCart


How To Install ZenCart

ZenCart is a shining star in the world of e-commerce. It is an open-source application written in PHP. It helps you to customize an online store very quickly. This shopping cart system lets you explore the endless possibilities of e-commerce without any hazards.

ZenCart uses a MySQL database and HTML components. It has a built-in system that can calculate discount rates, help set taxes, receive online payments, and numerous other features. It is available under the General Public License (GPL), so you do not have to spend any money to download it.

Before you install and start using ZenCart, you may become curious about its advantages so that you can choose wisely; here are some benefits of ZenCart that are given below:

It is straightforward to install. You can navigate around it very quickly. You can customize it to your liking. It has automated tasks. Proper support is provided for numerous languages and currencies. It is free of cost.

Now, to install ZenCart, you must read all the information correctly. It will be installed from Fantastico, a reliable web hosting service provider. To successfully install ZenCart, you must ensure that the Fantastico application is already downloaded, and you have to launch it.

After that, follow these quick steps:

1. Click the ZenCart link on the left of the Fantastico screen.

Zencart

2. The ZenCart application screen will appear then.

Zencart

3. To install ZenCart in a directory, enter a directory name in the appropriate field. If you install it in the root directory, leave this field blank: example- store.

Zencart

4. In the next step, enter the administrator’s name and user password in the respective fields on the same page.

Zencart

5. On the next page, scroll down, and you will see a field where you must enter an administrator’s email address.

Zencart

6. After entering the email address, you will see a tab below called ‘Install ZenCart’; click on it to Install ZenCart.

Zencart

7. On the next page, you will see a tab called ‘finish installation’. To finish the installation process, you have to click on it.

Zencart
In this way, ZenCart is correctly installed on your account. If you do not face any difficulty in this process, you can be sure it has been installed on your account.

8. When you further access it, type the admin name and password you have given before.

9. Your new installation will be listed on the script’s homepage.

After installation, you may start exploring all its facilities and features. It is very user-friendly, so you will not have trouble customizing and navigating around it. But do not make haste in learning all the features at once. You should be very patient and go slow on learning it. You may find it challenging to use some aspects of the application initially, but as you spend more and more time with the application, you will gradually get used to it.

Good luck using ZenCart!

Go to the top of the page. Back to the tutorial

07.13.13
by

When To Hire A Marketing Expert For Your Website


A successful business knows when it’s time to ask for help. When your efforts to attract more site visitors and customers to your cheap hosting site fail, how do you know when to ask for a little help in the form of a marketing consultant?

Here’s a list of 10 scenarios you might find yourself in that beg the assistance of a marketing professional:


http://www.ananova.com/when-to-hire-a-marketing-expert-for-your-website/

05.15.13
by

The best ways to Create a POP Email Account in cPanel


How To Create POP email account in cPanel

Finding a way to create a POP email account in cPanel may not be easy for a novice. However, getting going with your POP email account is not difficult. Some may want to know what it is before they even start operating it. Of course, this may look difficult to beginners, but this tutorial will make it a cakewalk for you in no time. Read on to learn more about the POP email account in your cPanel.

A POP or Post Office Protocol is an application which is a layer of Internet standard protocol. This is mainly used to retrieve emails from remote servers in general. Again, the Internet Message Access Protocol or IMAP and POP are the most popular ways of retrieving emails. This is why most of the webmail service providers also make use of either of these applications.

Here are the steps to follow when you try to create a POP email account in cPanel:

1) First, you must log into your cPanel account.

cpanel POP Email Account

2) Then click on the icon that reads “Email account.”

cPanel Email account

3) Clicking on this icon will take you to another page that asks for your email registration. This usually reads as only “Email”; enter any name to set your email ID.

Cpanel New Email

4) Below this, you can see a box advising you to enter a password. Make sure that the password is of more than five letters. Ideally speaking, you should choose an alphanumeric password.

5) The following box will prompt you to type in your password again for a match.

Cpanel confirm Password

6) Also, you can check your password’s good by clicking on the “Password Generator” button if your interface has one.

Cpanel Password ganerator

7) Right down under this box, you may see what is known as the “Quota” box, which is used to put a limit on your email account. If you have a number on your mind, feel free to express it!

Cpanel Mailbox Quota

8) Finally, click on the “Create Account” tab, as this will immediately create your much-desired POPmail account.

cPanel Create Account
cPanel Email Created

9) After this, you can scroll down only to see that you can change your password, quota, delete, or make any necessary changes to your email and administer them simultaneously without much of a problem.

cPanel Change Email & Quota

Hence, it must be mentioned that creating a Pop email account in cPanel is undoubtedly not that difficult, but the problem lies with one’s expertise. Once you know it, there is no need to worry as you will get used to it soon. In fact, the tutorial mentioned above will give you the confidence to log into your Popmail account without much difficulty. So what are you waiting for? Go ahead and try it right away!