About reseller hosting and customer satisfaction


A reseller is simply able to focus on the most important, and sometimes forgotten, aspect of any business – the customer. While it is true that web hosting requires a technical ability, this is not necessarily true of the reseller simply because he is relying on the web hosting provider to ensure the system is operating effectively. With this in mind, there are several factors the reseller must be concerned with.

The reseller must correctly identify the web host provider and place a level of trust in the web hosting provider for providing satisfactory service. From a technical perspective, the reseller is only as good as the web hosting provider simply because if the web hosting provider allows the system to go haywire, then the reseller is helpless and ultimately the customers go elsewhere. There are ways of identifying the trustworthiness of the web hosting provider before making that fatal mistake. With this in mind, there must always be constant contact between the reseller and the web host provider; this is his lifeline.

Please keep in mind that the technical support from the web host provider will probably be at a minimum simply because they allow the reseller to sell their package. The web hosting provider makes the basic assumption that the reseller understands web hosting, so it’s a good idea for the reseller have a general understanding of the web hosting industry as a whole. It is the reseller’s responsibility to ensure that his accounts function properly.

The reseller’s flexibility in offering packages that differ from the web hosting provider’s packages will probably be limited. Since the reseller is the interface between the web hosting provider and the customer, it is his responsibility to ensure the web hosting provider offers the best, even in terms of current technology. On the brighter side, there are many benefits to being a reseller. First is MONEY, MONEY, and MONEY! The startup costs are minimal and there is no equipment to maintain. Don’t get the idea that this is a cakewalk either, because the reseller‘s function is customer support.

Remember that the reseller is not limited to small or medium-sized websites, there are no limits. They can host small, medium or large-sized websites, or a combination of all, its strictly up to him.

While the web hosting package prices of the web hosting provider are set, the reseller has the flexibility to charge prices that are fair for his services. Usually the web host provider offers discounts for individuals who participate in the reseller plan. These discounts are typically in the form of percentage discounts or set flat rates for plans. The reason the discounts are offered to the reseller is because the reseller is finding more business for the web hosting provider and handling the majority of customer interface. This eliminates a lot of work on behalf of the web hosting provider and allows the web hosting provider the opportunity to focus more clearly on the technical aspects. Everyone benefits!

When determining the pricing strategy for the reseller’s hosting package, he needs to consider the other features offered in conjunction with the web hosting: website design, FTP, script writing, FTP + debugging and etc. They need to look at the total package being offered and develop the price around this.

The reseller has the opportunity to establish a premiere reputation in the web hosting industry and create consumer loyalty. Who knows, if the consumer base is large enough, he may even want to consider starting his own web hosting company. The opportunities are endless as long as the reseller remembers the customer service.

The Reselling Model


Resellers face several significant challenges, and not least of these is technical support. While resellers can reasonably expect that they will be given some support by their parent hosting companies, in almost all cases they are responsible for directly fielding the complaints of their own customers.

If a reseller’s client calls to complain about downtime, it is the reseller who must address the matter – even if ‘addressing’ it just means complaining to the original host. This is a source of frequent complaint among resellers, because they feel that while they cannot directly remedy many of the most common hosting problems (bandwidth, space limitations, downtime, etc.), they are the ones who have to deal with end users whose sites are down, or are loading too slowly.

Resellers should not operate according to the same business model as hosting companies. Although resellers may market themselves as hosts, they are ultimately a sales and services company, not a technology provider. Resellers do not actually own the server space that they are selling, and their two principal responsibilities consist of recruiting new customers and servicing those accounts once they are established.

Resellers are valuable to hosting companies because they are middle men; they concentrate their resources on sales and support, and the hosting company, freed from the need to employ a bank of CSRs, can funnel its resources into technology. If resellers could hand off their sales and support duties to the original host, then there would be no reason for the host to even include them in the business model!

Ultimately, this system tends toward greater efficiency, because resellers are often based in countries other than their host. The original hosting company might not have been equipped to offer support to twenty French-speaking end users … but through the reseller, it is.

Reseller Hosting Explained Web Hosting


Resellers according to the dictionary means to sell again i.e. to sell a product or service to the public or to an end user, especially as an authorized dealer, while making sure that you make a profit on the sale.

Reseller hosting is no different either, a reseller buys a Web hosting package from a hosting company and tries to sell it independently. The profit for the reseller lies in either the discount or in the commission she or he gets from selling an account.

Most web hosting companies try to outsource their services to resellers as it helps them to extend their business reach without the cost of marketing and sales and also helps them to concentrate on the business side of things.
So you can choose your reseller.

Real Host Vs. Reseller Host


A reseller, is merely a merchant who sells the services provided by the actual provider. This is not to say that the reseller does or cannot offer their own services, like web design services for example, in addition to the hosting services. Resellers do not own the servers, or manage the network, or any of the truly technical stuff that the actual provider does. When you call a reseller for support issues, most of the technical problems are relayed to the actual host. In essence, the reseller functions in a similar fashion as a retailer, reselling goods provided by someone else at a profit.An actual web host provider is selling services from servers that it owns and maintains. Typically, they manage the machines, networks, DNS, and the actual uplinks to the Internet backbone. When you call a true hosting provider for support, they handle it directly.

If you have a high traffic website, or if you wish to purchase a dedicated or co-location account, it may be worth your while to ensure that you are working with an actual hosting provider. This ensures that your account can receive the highest level of attention possible, since all agreements and issues are addressed directly with the people who are responsible for the work, instead of thru intermediaries who may or may not communicate your needs effectively. Now, this is not always the case. Some hosting resellers are well equipped to handle even the most demanding of needs. But overall, for those with an overpowering need for the highest quality relationship, working directly with a hosting provider is your best course of action.

The Reselling Model


Resellers face several significant challenges, and not least of these is technical support. While resellers can reasonably expect that they will be given some support by their parent hosting companies, in almost all cases they are responsible for directly fielding the complaints of their own customers.

In other words, if a reseller’s client calls to complain about downtime, it is the reseller who must address the matter – even if ‘addressing’ it just means complaining to the original host. This is a source of frequent complaint among resellers, because they feel that while they cannot directly remedy many of the most common hosting problems (bandwidth, space limitations, downtime, etc.), they are the ones who have to deal with end users whose sites are down, or are loading too slowly.

Ideally, however, resellers should not operate according to the same business model as hosting companies. Although resellers may market themselves as hosts (indeed, some deliberately foster an appearance of being first-generation hosting companies), they are ultimately a sales and services company, not a technology provider. Resellers do not actually own the server space that they are selling, and their two principal responsibilities consist of recruiting new customers and servicing those accounts once they are established.

Resellers are valuable to hosting companies because they are middle men; they concentrate their resources on sales and support, and the hosting company, freed from the need to employ a bank of CSRs, can funnel its resources into technology. If resellers could hand off their sales and support duties to the original host, then there would be no reason for the host to even include them in the business model!

Ultimately, however, this system tends toward greater efficiency, particularly because resellers are often based in countries other than their host. For example, when a British host’s server goes down, the company’s French reseller might receive complaints from each of its twenty clients – but would then lodge a single complaint with the hosting company.

Web Developers can be successful Web Hosting resellers


By becoming a reseller, not only can web developers create websites for their clients, but they can provide their clients web hosting, as another service. All you need to become a reseller, is to find a web host who: offers multiple website hosting accounts; along with reseller services; and then its up to you to host your client’s web sites from your own account. Your clients will be happy with the low fees you can offer; and, you will have yourself a very profitable side business.

To become a web hosting reseller, the first step is to get yourself a multiple domain account. For example, if you take out an account that allows up to 6 websites (or domains), you can use one of the domains for development of your own site; and, still have 5 domains to allocate to your clients sites. All you need to do is pay your regular fee to your web host; then, you can charge your clients what ever you like. CPWebhosting allows you to host unlimited domains.

Most importantly your web host should give you the facility to ‘hide your web hosts identity’ so clients are unaware that you are offering a third party service. Ensure that you can customize your clients control panel to suit your own requirements.

Terms and conditions Terms and conditions are essential when offering any service; ensure that all your clients have a copy of your terms and conditions.
Fast and reliable support – Fast and reliable, service and support, is essential, from your web hosting company. If something happens to your client’s web site it is important to be able to get the problem solved as soon as possible. You don’t want clients being unhappy with your hosting services, as this will reflect badly on your other services too. Reselling can be a very profitable side business if you find the right host. It may take up some of your time, however, if you put the time and effort into providing a little bit extra in your services, not only will your clients be a lot happier you will have a rewarding total web services business.

What is Reseller Hosting?


The term Reseller according to the dictionary means to sell again i.e. to sell a product or service to the public or to an end user, especially as an authorized dealer, while making sure that you make a profit on the sale.

Reseller Hosting
Reseller hosting is no different either, a reseller buys a Web hosting package from a hosting company and tries to sell it independently. The profit for the reseller lies in either the discount or in the commission s/he gets from selling an account.
You can get some money by earning commissions from a hosting company. This happens when you refer potential customers to the hosting company. If the customer signs up with the company then you earn a small recurring commission until the customer uses the services.
Most web hosting companies try to outsource their services to resellers as it helps them to extend their business reach without the cost of marketing and sales and also helps them to concentrate on the business side of things.

What can be resold?
As a reseller you can decide what kinds of services you can sell. You can provide shared, dedicated or co-location web hosting or merchant accounts, store fronts etc.
If you go with hosting then it might be useful to offer some other hosting related services like domain names, search engines etc.
Of course, if you have problems selling these value added services in the beginning then you can sell them later.

The cost and resources involved
If you just plan to earn commission by referring people to the hosting company by using the Internet, then you do not have to put up a lot of money, all you need is an Internet ready PC and an Internet connection.
It is advisable to start small if you are very new to the concept of web hosting and reselling. Then you can expand as you go on and start getting more and more customers in which case offering domain registration is also a very good way to make profits.

Tips for marketing yourself
If you are starting out on a small scale then visiting message boards and posting your services there is a good idea. A lot of potential clientele with relatively small hosting needs also frequent message boards and outline their desired services.
Having contests is a great idea for bringing awareness and interest about your services.
Online ad campaigns, signatures, and text links are very helpful techniques.
Once you have gotten a bigger budget then you can go for Google ad words or PPC search engines.

The best strategy is to try out various combinations of these approaches and work out the best one for your needs.

Unlimited Wealth Creation Through Reseller Hosting


The term Reseller according to the dictionary means to sell again i.e. to sell a product or service to the public or to an end user, especially as an authorized dealer, while making sure that you make a profit on the sale.

Reseller hosting is no different either, a reseller buys a Web hosting package from a hosting company and tries to sell it independently. The profit for the reseller lies in either the discount or in the commission s/he gets from selling an account.

Resellers are nothing but entrepreneurs acting as middlemen, offering you hosting services by leasing time and space from another Web host‘s server rather than owning their own. Most of the times, the quality of services offered by resellers are so good that consumers do not even have the idea that they are dealing with resellers who do not have servers of their own. Resellers, since they can pick and choose their servers, are basically in a position to provide the customers with the best of services.

Of course, if you have problems selling these value added services in the beginning then you can sell them later.

The cost of becoming a reseller and the equipment and people required in order to be successful depends on many factors.

If you just plan to earn commission by referring people to the hosting company by using the Internet, then you do not have to put up a lot of money, all you need is an Internet ready PC and an Internet connection.

For a small start-up not a lot of money and resources are required. You can purchase a good reseller package from a hosting company by paying them some money upfront. All that is needed is a decent computer that can manage the accounts of customers and a good Internet connection.

It is advisable to start small if you are very new to the concept of web hosting and reselling. Then you can expand as you go on and start getting more and more customers in which case offering domain registration is also a very good way to make profits.

If you have the money and the experience then you can go as far as buying all the server equipment required, in which case you will also be responsible for all the server maintenance costs.

The other option could be leasing a server as this will be cheaper than buying the server, but here as well you are responsible for all the maintenance and running costs of the server.

In the above two cases you also need to make sure that you have multiple connections with the hosting company so there are no complications in case a connection goes down.

The best thing about being a reseller is that you do not require a lot of upfront investment.

There is no need to have a lot of technical knowledge. Account management and Internet skills are all that is required. However, it would be really handy if you have some sales and marketing experience so you can interact with your customers better.

The hosting company generally provides and maintains all the hardware and software.

You do not need to hire a lot of IT staff to provide support. Providing basic support and leaving the more technical issues to the parent company support staff can be easily achieved.