Ananova Campaign Target Audience


The Ananova team focuses on the following social media platforms for business-related campaigns.

Ananova’s research work, reports, facts, and logic are freely available for visitors’ review and audit. The website team shares content, illustrations, imagographics, colourful images, videos, interviews, and much more to help web hosting prospects distinguish facts from hype and subjectivity and compare their options accurately. ananova.com analyzes more than 100 data points, downtime, new, deleted, transferred domains, and social media sentiment to develop comprehensive, impartial reviews of web hosting providers that cannot be found anywhere else.

Ananova’s campaign management strategy involves comparing the hosting resources and prices, thus helping consumers make confident decisions on their web hosting investments—the website SiteGeek surveys to evaluate the effectiveness of hosting plans and hosting provider services. Tracking visitors’ responses helps determine the desired goals and results. Ananova’s team analyzes the support types and time these web hosting providers take to respond.

Ananova followers receive an email whenever a new post is shared. The website team has regularly participated in online seminars for the last two years, contributing to its research results. Furthermore, it also helps the customers in resolving their issues or problems. The team shares solutions, the latest developments, and news about its digital assets. Through multi-channel and disparate tools, the website tries to increase its reach. The website asks customers to share their feedback to understand the new requirements & needs. 

The new customer acquisition is much more complicated than retaining the existing ones. Providing the best support is critical to the hosting provider for a better customer acquisition perspective. The website runs a campaign to highlight the companies offering the best support. The visitor’s response is segmented on age, gender, demographic, hosting category, & personas. Defining customer personas and dividing them into groups helps determine the hosting required by various customers. Ananova is selective in circulating the posts to these groups based on clearly defined differentiators and values. Ananova campaigns stand out in this highly competitive hosting market.

Ananova Social Media Campaign


The Ananova team focuses on the following social media platforms for business-related campaigns.

The marketing campaigns involve listing hosting plans and hosting reviews of hosting providers to promote them on the above-listed media and various satellite domains and blogs. The visitors can share their opinions, thoughts, or comments on Ananova pages and social media platforms. Ananova welcomes interactions, discussion, ratings, and sharing of hosting experience to be impartial, trustworthy, and data-driven, thus empowering the designers, developers, SEO and IT professionals, individuals, and companies to make confident decisions on their web hosting investments

Ananova Consumer Reports of the web hosting industry is the trusted source anyone can go to for thorough, current, and honest reviews so they can make the most educated decisions and investments possible when choosing a web hosting provider. The website is a significant resource devoted to generating hosting industry brand awareness and plans; thus, the hosting consumer can choose the most potent hosting company best fit for business or individual websites with that in mind. The hosting industry is the most competitive market, where thousands of companies operate in different niches.

The hosting providers run many advertisement campaigns and broadcast their hosting plans on several social media channels. They target masses with specific needs, particular population segments, or market niches. The hosting providers run many advertisement campaigns and broadcast their hosting plans on several social media channels. They target masses with specific needs, particular population segments, or market niches. A visitor often finds sporadic advertisements in Good Advertisements or WordPress ads, which last for a few days or weeks. The campaigns run by Ananova are different; they are more like public relations campaigns to help hosting prospects make the most educated decisions and investments possible when choosing a web hosting provider

The Ananova aims to:

  • Taking the guesswork out of web hosting.
  • The world’s only source for 100% impartial, data-driven web hosting reviews and reports.
  • SiteGeek is the web hosting industry game-changer.
  • Opening the doors to web hosting data and unbiased reviews to make educated investments.

The goals involve improving and managing hosting brand reputation and management, providing reliable information about hosting providers and the latest technology news and developments. The Ananova PR campaign is the structured delivery of the most reliable web host performance indicators. This campaign satisfies the audience with accurate, current, and accurate data and provides various metrics based on data and reviews by real user experiences.

Ananova’s campaign is a coordinated research effort to assist or reinforce the hosting consumers in their search for the best hosting provider. Twitter, Facebook, LinkedIn, and Tumblr are the social media platforms used to increase focus, target, and measurability to achieve the above specific goals.

Ananova understands that visitor reviews alter consumer perception, opinion, and attitude, impacting the Ananova ranking of hosting providers. Thus, improvise and adjust their listing position in the top or best providers’ pages—the rank matters to the hosting consumer when choosing the best hosting brand for its online presence. The top listed brands obviously would receive maximum attention, engagement, traffic, and sales. The reviews pinpoint hosting providers’ best and negative attributes, and the research team tracks them while creating data-driven reports. The final consumer reports influence the hosting consumer behaviour through signposting and reality. The hosting provider advertises much salesmanship, seducing, and endorsements in their favour and creates a brand to thrive in their business. They run various PPC, SEO, lead generation tactics, and social media campaigns.

Ananova makes hosting customers aware of misleading sales advertisements, thus asking them to make buying decisions intelligently using the research already done for them on various brands and their hosting plans. Ananova wishes to build a robust, trusted & reliable relationship with its visitors or audience.

skills required for Web hosting business


The websites hosted on shared are maximum than on Cloud, VPS, and dedicated hosting. Every hosting type needs the best security to fight hackers, malware, and spammers from invading the website. And, for an e-commerce business, comparatively more protection is required via an SSL certificate, spam or malware security, PCI compliance, and website backup. Mostly technically skilled enters into this web hosting business to make an additional lucrative income on a medium to long term basis.

A web hosting business with technical skills needs management and marketing skills. It takes a lot of consistent effort to research, create marketing strategies, target prospective customers, find niche markets, and deal with queries & issues. A hosting business team needs to keep its knowledge updated and familiar with the latest software, Programming or Coding, and features, Payment Gateways, Billing systems, and Nameservers. Furthermore, it needs soft skills to provide White Label Support.

The developers, designers, SEO professionals, and other IT professionals buy Reseller hosting from a third party or rent their server and host all of their client’s websites. They look for total control as they work on demanding apps, works on different programming languages, or do server-side coding. From the thought or idea, they build a complete website from scratch.
The Businesses require E-commerce platforms, LAMP or WAMP server (Linux or Windows, Apache or Nginx, MySQL, MariaDB, Oracle, MSSQL, and PHP or ASP); thus, a hosting provider team have software proficiency skills with the above. The customers install various applications to project management to build a business to the next level.

According to ‘ Market Watch, ‘the global web hosting market is forecasted to grow to $154 billion by 2022. Running a hosting business requires a lot of hard work, but it’s gratifying, as it’s almost subscription-based. Hard-works comes after-sales, providing the best support, resolving problems on time. For the same, the support team needs soft and good interpersonal skills to communicate well with the customers. Support personnel must have empathy, work ethics, flexibility, adaptability, time management, and issue resolution skills. They must listen to a customer coming with the issue or problems. Proper training and mentoring are much needed with counseling periodically to develop such skills in the technical staff members. Teamwork is required to run the web hosting business smoothly.

Researching Hosting Provider


A hosting customer looks for a local company or a branded one for its online presence. Before relying upon it, everybody wants to ensure the hosting provider’s service quality and customer values. Thus, customers research on Google and review websites, and gather information. After undergoing review sites, choose a hosting provider with minor negative reviews and access it as the most trusted provider.

Making a good decision initially gives the best outcome and helps the business thrive online. The rational decision of choosing a hosting provider is taken after thorough research, weighing consequences, keeping an open mind for various reviews, identifying alternatives, gathering relevant information, and reviewing the decision one more time.

A customer knows its needs and requirement and searches the hosting provider with the same angle. Critical thinking helps to find a hosting provider with a new approach and available data. Most customers go through brainstorming sessions with the experts. Reframing the web hosting needs reaches the production solution with an open and flexible mind.

Hosting Support


After-sales is equally important, as supporting the customer during the hosting purchase. It’s mandatory to give customers the best expert technical support, resolving issues on time. The customer’s online growth ultimately depends on the hosting provider, and a satisfied customer remains loyal to the provider company. In a B2B environment, both thrive and stay in a relationship.

With experience, a hosting provider understands the customer’s needs and requirements and can resolve its issues. As new problems arise, the hosting provider has an opportunity to learn. The company systematically and accurately finds the solution and the root cause of the issues. The next time, before such a problem arises, the company is well prepared and resolves the same quickly or sometimes, even before the customer comes to know about the same. Sometimes the issues are beyond the expertise; thus, the hosting provider needs to research and gain problem-solving skills. The hosting support personnel requires soft skills to actively listen and gain information about the problem with critical and creative thinking. It’s teamwork, which ultimately leads to a successful hosting business.

Creativity & Innovation in Hosting Business


The new Online businesses are emerging with innovative & creative ideas that present information to create a positive perception for products and services. They compel people to think, process information, and make buying decisions. Thus, creating must-have anxiety in mind and a thought process of what can be done with the services or products.
The company marketing team builds strategies and implements them to step towards success. The innovative ideas come through brainstorming sessions and every thought written down, analyzed, and planned. The experts discuss the ideas with critical & reflective thinking, clear & rational logic, furthermore creating connections between ideas and understanding the present situation and the goals to achieve.

The experts discuss the pros-cons of the ideas in the light of available secondary data. Finally, a decision is taken on a unified implementable strategy. A complete map of the task calendar, i.e., a to-do list, is prepared with a time frame & milestone, resource allocation, scheduling, and methodology. Risk assessment & management is done before implementing these new ideas while analyzing the problems that may arise during the implementation process.

Before making new hosting plans, a hosting company restructures already available information in terms of the needs and requirements of customers. Analyze the facts, investigate, analyze, interpret, evaluate and reflect the various observations. Furthermore, ask questions, do the research and critical thinking, and then decide to launch a new hosting plan.

Ananova on Twitter, LinkedIn, Facebook & Tumblr


WordPress facilitates automatically sharing Ananova posts on Twitter, LinkedIn, Facebook & Tumblr through Tools -> Marketing -> Connections. As the posts publish button is pressed, it goes to Ananova followers on these social media platforms.

Ananova looks to boost these social media platforms to increase its reach. Ananova uses the ‘Business Hosting Journal’ as a keyword on these social profiles, and all its sharing includes & as . The site wants to develop the audience on the following niche:

 Ananova shares articles related to the web hosting industry, web hosting reviews of hosting providers, and the latest news. The team looks to provide practical, informative, helpful and updated unique content. They want to build a trusted web hosting community and build relationships by regularly interacting with connections.

Ananova.com will develop a directory using the plugin ‘directorist’ and add and compare the hosting plans of thousands of hosting providers. It has started with ‘Hostens’ and looks to cover each web hosting provider in the upcoming days. The directory scope covers most of the information in fields while including a call to action (CTA). The hosting plans would be categorized under keywords like shared hosting, reseller hosting, dedicated server, VPS, Cloud Hosting, and many more.

Progressive Hosting Company


A hosting company with a technically sound expert team, marketing team, and management can thrive in this highly competitive hosting market. To gain an edge, a company must have the skills to plan, organize, design, and resource control. Most entrepreneurs in the hosting industry have worked in similar companies earlier. They gained experience and then started their hosting startup; thus, they know customers’ needs, requirements, issues, and problems. But, still, to run a successful company, they need essential & excellent management skills. A hosting company includes customers, staff members, hosting resources, investors, and other stakeholders.

An entrepreneur needs to make effectively and efficiently the resource balance. They need to judge that every stakeholder gets relevant information. Every department works like a unit, and there requires teamwork. A support team must-have soft skills to communicate and empathize with customers, listen to customers and understand their needs or issues with complete integrity. Management plays a leadership role in motivating and encouraging staff members to sustain existing customers and gain new customers. The success of staff members is the success of a company. The management realizes the needs, gives increments for motivation and encouragement, and thus energizes the staff for better health and wellbeing of a company. Most hosting companies consider their staff members their partners and share profits with them. When an employee gets respect, money, and position, it does all the necessary things to make the hosting company progressive.

A hosting company always needs the information to resolve customer issues, keep stakeholders satisfied, update and upgrade its technology. A hosting provider claims to have state-of-art technology to gain a competitive advantage. The technology is changing very fast, and to keep pace with the same, and the hosting providers are also upgrading and updating their physical resources. The companies offering hosting services on the best technologies are gaining customers. They keep their staff updated & educated with the latest technology and choose it wisely to bring the best performance. It’s obvious to acquire new technology, a hosting provider must invest, develop the right staff members. A hosting business provides a lot of opportunities but requires continuous learning. Innovation, creativity, planning, setting goals, taking responsibility, big thinking, accepting challenges, making intelligent decisions at the right time, and positive thinking indeed pay to be a winner.

Regular & Sustained Business Growth


Regular & Sustained Business Growth

To be a successful hosting company, it must have continuous growth. That is possible when it can retain existing customers while adding new ones. A hosting company can achieve its goal with expert staff, the latest technology, information, and business resources. It needs to keep constantly updated and upgraded with market requirements and needs.

The marketing team regularly collects, analyzes, and digs the market trends to stay in this highly competitive market. These trends come from social signals, review websites, forums, article websites, news-based sites, and more.
A company prepares itself for the problems and issues before they occur and guides its customers on how to resolve them. The expert team continuously researches various software, platforms, and programs for bugs, security issues, and new developments. A flow of information is much needed, and the hosting company needs a team, resources, money, and technology to handle the same. Much of the data comes from the customers; hence, a hosting company needs to motivate, encourage and empathize.

A communication channel and better relationship are must require between the customers and the business. A customer shares issues or problems easily and freely without any hassle, and a hosting provider acknowledges them with its solutions. To collect information, an expert needs to understand the customer, realize all its feelings, and then be able to gather the correct information at that particular point in time. Different people have different perception and thus requires good communication skill to connect with them.

Information technology (IT) Technical Staff


The evergreen hosting business is the fastest-growing, which provides exciting opportunities for professionals in all industries across the globe. The online business demands skilled IT professionals to work on different types of software. Most importantly, the companies need people to manage security, database administration, network management, computer technical support, and software development.

The Internet has changed the communication world. It has become much faster with electronic storage. The information sharing is rapid, and analytics is available for the same. The professionals working with IT companies look for automation. The systems they work on have components that include hardware, web resources, databases, network, the Internet, cloud, and application software. The web development specialist includes designers, developers, analysts, database administrators, app developers, network managers, server experts, etc.

E-commerce portals store financial information, customer data, shipping records, and personal details; hence specialized security of SSL, firewall, anti-malware, and anti-viruses is much needed. Security maintenance includes regular backups, and the database administrators do creation, modification, and database repair. It organizes the data in optimized tables.

The communication manager helps to form business strategies and process implementation. Efforts of many employees are required to run a successful business with a lot of money and resources. Information technology is changing rapidly, with new developments are coming up daily. Online businesses operations are heavily dependent on technology. Hence they are kept updated and upgraded to avoid significant risk. With the fast upcoming technology, online businesses look towards innovation, operational excellence, and automation to achieve strategic goals and gain an overall competitive advantage. The data are the pillars of the business. The company having information analyzes and utilizes the same on a timely basis gains edge in the market. Thus, most companies have teams to collect or acquire knowledge. They further use the same as needed.

Type of Hosting Services

  • Shared Hosting
  • Reseller Hosting
  • Dedicated Hosting

Application Hosting Services

  • WordPress Hosting
  • Drupal Hosting
  • Joomla Hosting

Hosting based on Server Location

  • Cloud Hosting
  • Local Hosting

A hosting company offers almost all the above-listed services, but there are companies providing niche hosting services like

  • Video Hosting – Vimeo, Youtube
  • IT Security – SSL Providers, Configserver, Immunity

Careers in Hosting Companies for Prospects holding degrees or diploma in IT Engineering or Master’s Computer Science

  • Network Engineer
  • Database Engineer
  • Data and System Analyst
  • Programmer
  • Web Developer & Designer
  • IT Security Professional
  • Technical Experts for Support
  • Quantitative analysts
  • Data scientists
  • Statisticians
  • MI and BI specialists

Skills Required

  • Linux Administration
  • Knowledge of SAS, R, Python, Java, XML, and HTML
  • Oracle, SQL, NoSQL, and Hadoop